357: How Marketing & Sales Alignment Increases Revenue w/ Dave Rigotti
Every company aims to achieve marketing and sales alignment. But how to do it? Why not ask a leader at one of the world’s top marketing companies, Marketo? On the latest FlipMyFunnel podcast, guest host , about how to get sales and marketing to work hand-in-glove. This is a topic Rigotti is uniquely suited to talk about. He was VP of Marketing at Bizible. Bizible was then acquired by Marketo, which a month later was acquired by Adobe. In two months, he went from doing ABM for a company of 100 employees to one that had 20,000.
356: Does Your Business Need More Humor? w/ Tom Fishburne
Are people laughing at your business? Maybe you want them to. Humor is not only a great selling tool, but a fantastic way to create internal cultural changes. But how do you get started? We spoke with . In this episode you’ll learn: The Power of Laughing at Ourselves The Trojan Mouse Humor’s Best Target: Yourself The Four-Step Humor Process If you want to learn how to create humor in your business and in your marketing, this is the episode for you.
Moments matter, experience gathers, everything else scatters. This episode of the dives into how you can create meaningful moments for your B2B customers. He uses examples from hospitality to show how the B2C world often really gets it right, and we could all learn a thing or two from magical moments and experiences (like Magic Castle’s poolside popsicle delivery service!).
354: How to Build a Strong ABM Program That Scales Successfully w/ Shellie Smith
In this #TakeoverTuesday episode of the # , to find out how she and her team were able to build and scale their AMB program, quickly and successfully.
353: Flashback - Why Every Person Needs a Big Rock to Move
Awhile ago, we did an episode about forcing functions. The LinkedIn messages, emails, and comments just kept rolling in, so we had to revisit this topic. Co-hosted by both .) This was a power-packed episode, so let’s dive into Sangram’s three ways you as a leader can motivate yourself and your team.