#FlipMyFunnel Podcast

ABM takes both a strategic approach and an operational approach to be successful.  But a lot of companies run into roadblocks at some point along the way. And the limitations their programs encounter are not strategic — they're operational.  So, how can you tighten up the operations behind your ABM program to make it run more successfully? to give us some pointers on the matter.

We have been interviewing some incredible guests in the last few months. We had Seth Godin. We had Daniel Pane. We had Kim Scott. And all in all, I think there's been a lot of great feedback.  One of my good friends recently told me about a company and a person that I had never heard of before. But as soon as I learned a little bit more, I realized this person would be an incredible guest to have on the . In this episode Rick talked about his startup story, the challenges he overcame along the way, and a practical step you can take to work through your own entrepreneurial challenges.

When it comes to having bigger teams, more resources is what creates more opportunities to get more done. Right?  On today’s episode, Sangram talks us through why he feels the complete opposite is true. #FlipMyFunnel might be a daily podcast, but you’d be surprised to know that not a single person (besides Sangram as the host) at Terminus is involved in producing the show… ever.  That’s because success comes from being resourceful, not from having more resources.  Today’s big question is: what are your resources, the people you hire, doing for you?    If you want to be strategic, if you want to do BIG things, you have to find a way to allocate your current resources to specific initiatives, ideas, programs, campaigns, etc. And everything else, all the mundane things, hire an agency, a contractor, someone who is part-time or even an intern to do it!    You have to start becoming more resourceful as opposed to being constrained by your resources.

A lot of us know that now. But we get stuck when it comes to implementing that alignment on a daily basis. I mean, they’re such different functions. One is filling up a funnel and one is emptying a funnel. But you need that alignment. So, how do you do that? That's the challenge. 00 At B2BMX, , shared the three step process he followed to successfully achieve sales and marketing alignment in his organization. His three steps will help drive sales and marketing alignment in 60 days or less.

On Office Hours  we talk about all things marketing, sales, and customer success. I’m doing office hours on , or you can catch the recording right here!