How Tilect Is Using AI to Rethink Pricing Strategies and Maximize Profit
We all know the statistics: 9 out of 10 startups fail. But what about the 10% that succeed? What makes them different? In each episode, I sit down with founders of early-stage startups that I believe have the vision, execution, and market fit to be part of that successful minority.In this episode of The 10 Percent, I sit down with João Santos, CEO and co-founder of Tilect, a startup building an AI-powered platform that helps large companies optimize pricing strategies without massive implementation costs or bloated timelines.João previously helped build a €30B/year AI pricing engine at BMW. Now he’s taking those insights to a broader market with Tilect, a conversational, collaborative pricing tool designed for business users—not just data scientists.We talk about:Why most companies are still stuck on outdated cost-plus pricing;How Tilect’s AI “agentic” platform works in real-world scenarios;What it takes to land clients representing €1.7B in annual revenue—just months after launching;The value of starting with technical founders;And why João believes Tilect has what it takes to be part of the 10 percent of startups that succeed.Whether you’re building in AI, SaaS, or B2B enterprise, this episode is packed with strategic insights you won’t want to miss.
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On a Mission to Prevent Workplace Injuries with eDynamics
We all know the statistics: 9 out of 10 startups fail. But what about the 10% that succeed? What makes them different? In each episode, I sit down with founders of early-stage startups that I believe have the vision, execution, and market fit to be part of that successful minority.In this episode of The 10 Percent, I sit down with Joana Figueiredo, co-founder and CEO of eDynamics, a health tech startup using data, AI, and motion analytics to tackle one of the workplace’s most overlooked issues: fatigue-related injuries.With a PhD in biomedical engineering and over a decade of experience leading cross-disciplinary teams, Joana is building eSole and ErgoCoach — an AI-powered solution combining wearable sensors and real-time feedback to predict and prevent musculoskeletal injuries, especially in sectors like logistics and retail where physical strain is constant.We talk about:- The problem no one talks about in the workplace — and why it costs companies billions;- Joana’s founder journey and how she turned deep tech into a startup;- The challenges of building hardware-meets-software solutions;- Getting early traction with pilots;- What it takes to build for the long game in health tech — and why now is the moment;This is a story about motion, data, and building something meaningful from the ground up — literally.
We all know the statistics: 9 out of 10 startups fail. But what about the 10% that succeed? What makes them different? In each episode, I sit down with founders of early-stage startups that I believe have the vision, execution, and market fit to be part of that successful minority.
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