Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
I surveyed over 640 wedding pros and asked them two questions. 1. What's your biggest obstacle when it comes to booking more weddings? 2. And what do you think you need to do to fix it?
The answers to the first question were all over the place. Not enough inquiries. Getting ghosted. Price shoppers. Leads that don't convert. Can't stand out from the competition. Real, specific, painful problems.
But he answers to the second question were almost identical across the board.
Post more. Run more ads. Be more visible. Show up more. Get on more platforms. More, more, more.
Here's what stopped me in my tracks. Most of these wedding pros are already doing these things. They're already posting. They're already paying for advertising. They're already trying to be more visible and it's not working. So their solution to it not working is to do more of the same thing.
When something isn't working, doing more of it isn't a strategy. It's a hope. And hope is not a marketing plan.
Get all the links from this episode: http://evolveyourweddingbusiness.com/361
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
There are three booking problems that keep wedding pros up at night.
The first is ghosting. Someone finds your website, explores your work, fills out your inquiry form, and hits submit. You write back fast. You put real thought into it. And then nothing. Day one, nothing. Day two, nothing. Day three you send a follow-up. Still nothing. They just vanished like the conversation never happened.
The second is price shoppers. Your minimum investment is right there on your website, clear as day. Someone inquires anyway, you do the call, you build the connection, and then they tell you they can't go above a number that's a thousand dollars less than what you already told them you start at. You smile, you wish them well, you hang up, and you groan like Tina Belcher staring at the ceiling.
The third is the quiet inbox. Not zero for months quiet, just quieter than it should be given how hard you're working. And there's no clear feedback to point to, so you try everything. More posts. Another directory. A new Instagram bio. And the needle barely moves.
Three different problems. Three different things to keep you up at night. But here's what most wedding pros don't realize: they're not three different problems. They're three symptoms of the exact same thing.
Get all the links from this episode: http://evolveyourweddingbusiness.com/360
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Katie Sautter was last on this podcast after booking 29 weddings in her first year as a wedding planner. At the time, she was still working her engineering 9-to-5, logging about 100 hours a week between both jobs, and just starting to think about what it might look like to go all in.

She went all in.

In 2025, Katie quit her job, built a team of five, went from under $10K in revenue to six figures, and did all of it in a single year. She attributes a huge chunk of that growth to a framework called the Lazy Genius Way, and to one particular tool her team built from scratch: a 75-step wedding management system she calls the Due Date Dashboard.

In this episode, Katie walks through exactly how she did it, what the Lazy Genius principles actually look like applied to a wedding planning business, how she survived 12 weddings in 8 weeks without anything falling through the cracks, and why she's now selling the Due Date Dashboard so other planners can use it too.
Get all the links from this episode: http://evolveyourweddingbusiness.com/359

———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
There's an entire subculture of guys who teach other men how to attract women using scripted tactics. Memorized openers. Specific moves. Elaborate routines designed to manufacture a connection that isn't actually there.
It almost never works (surprise, surprise) and when it does work short-term, it never leads to what they actually wanted.
I look at how most wedding pros approach their wedding marketing and I see the exact same mistake. A series of scripted moves aimed at a crowd of strangers with no real understanding of who those people are, what they care about, or why they should choose you specifically.
More posts. More platforms. More tactics. And couples who can feel it's not actually about them. This episode is about what actually works instead.
Get all the links from this episode: http://evolveyourweddingbusiness.com/358
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Most wedding pros either ignore Pinterest completely or treat it like Instagram and wonder why nothing happens. Pretty pictures. No context. No clicks. No inquiries.
Here's the thing nobody tells you: Pinterest isn't social media. It's a search engine. And couples are using it heavily during the research phase, way before they're ready to book anyone. By the time they reach out to you, they've already spent 7 to 12 hours consuming content related to your service. Pinterest is where a huge chunk of that happens.
That means if you're not showing up there with content that actually answers what couples are searching for, you're invisible during the most important part of their decision-making process.
In this episode, Pinterest strategist Dana Bahr breaks down her VEIL method and exactly how wedding pros can use Pinterest to get found, build trust, and generate leads without creating a mountain of new content from scratch.
Get all the links from this episode: http://evolveyourweddingbusiness.com/357

———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔