The Bottom Line

BBC Radio 4
The Bottom Line
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430 episódios

  • The Bottom Line

    Digital Nomads

    25/06/2026 | 33min
    A laptop, reliable wifi and a visa, the formula that has allowed millions to work from almost anywhere in the world. It’s a lifestyle that promises freedom and flexibility: one month in Lisbon, the next in Bali. But after years of countries competing to attract digital nomads, with special visas and tax breaks, some destinations are rethinking the welcome mat. As governments tighten requirements and scrutinise remote workers more closely, Evan Davis and guests examine the economics of life on the move and consider whether the lifestyle really delivers on its promise.
    Guests:
    Christa Romano, founder of Digital Nomad Life Academy;
    Diego Bejarano Gerke, CEO and founder of Wifi Tribe;
    Emily Bratt, journalist and brand communications consultant; and
    Dave Cook, anthropologist at University College London.
    Production team:
    Presenter: Evan Davis
    Producers: Nick Holland and Sally Abrahams
    Sound engineers: Dave O’Neill and James Beard
    Editor: Sam Bonham
  • The Bottom Line

    When brands collaborate

    18/06/2026 | 33min
    Whether it’s McDonald’s and Cadbury or H&M and Karl Lagerfeld, brand collaborations are booming. From food to fashion, homeware to movies, why are partnerships having such a moment and what makes some 'collabs' succeed while others fail? Evan Davis and his guests explore the deals, the strategies and the creative thinking that turn collaborations into commercial successes. They also consider the consequences of what happens when things don't go to plan?
    Guests:
    Karen O’Rourke, Managing Director, H&M, UK and Ireland
    Gill Williams, head of partnerships, tpf
    Rita Clifton, branding expert, former London CEO, Interbrand
    Presenter: Evan Davis
    Producer: Nick Holland and Sally Abrahams
    Sound engineers: James Breard and Andy Garratt
    Production co-ordinator: Katie Morrison
    Editor: Sam Bonham
  • The Bottom Line

    How the oil industry works

    11/06/2026 | 37min
    What does it take to drill oil out of the ground and then refine it into petrol, jet fuel or other petrochemical products? The world currently uses about a hundred million barrels of oil a day. However, the daily flow has been affected by the closure of the Strait of Hormuz. A fifth of the global supply normally passes through the waterway in tanker ships, but it's been blocked since the end of February 2026. How has the industry adapted?
    Guests:
    Nick Bone, Fuels Industry UK
    Luke Johnson, Director of OPC
    Edward Hayden-Briffet from Onyx Capital
    Presenter: Evan Davis
    Producers: Sally Abrahams & Nick Holland
    Sound: Dave O'Neill & James Piper
    Production Coordinator: Katie Morrisson
    Editor: Sam Bonham
  • The Bottom Line

    Trainer Wars

    04/06/2026 | 36min
    The 2026 London Marathon saw new world record times set in both the men's and women's events. Eyes weren't just on the winning athletes but also on the Adidas trainers they were wearing. So what goes into designing and making a pair of trainers and why have some of them become so expensive to buy? Global sales for trainers are in the tens of billions of dollars with hundreds of new styles being produced every year. How does the industry keep up with demand and stay on trend? Giant companies like Nike and Adidas, who dominated the industry for decades, can no longer take anything for granted. Newer brands like On and Hoka have managed to break through and are shaking things up. How have they managed to do it? Evan Davis gets some insights and answers from people who work in the industry.
    Guests:
    Tony Evans: Managing Director of Jacobson Group
    Tom Astrella: Co-founder The Footsoldiers
    Wayne Edy: Founder and CEO of Inov8
    Presenter: Evan Davis
    Producer: Sally Abrahams & Nick Holland
    Sounds: Dave O'Neill and Frank McWeeny
    Editor: Sam Bonham
  • The Bottom Line

    Entrepreneurs: Your Questions Answered

    05/03/2026 | 36min
    Evan is joined by a panel of top entrepreneurs to answer your listener questions.
    How do you make your business stand out in a crowded market? Where can you find the information you need to start your own business? Why don't we hear about the failures along the way to success? And how do you know which risks are worth taking?
    Evan and his guests answer listeners' questions and discuss the ins and outs of starting your own business, as well as the unique challenges of being an entrepreneur.
    Guests:
    Trinny Woodall, CEO and founder of Trinny London
    Sarah Willingham, CEO and founder of Nightcap
    Brent Hoberman, serial entrepreneur and investor
    Production team:
    Presenter: Evan Davis
    Producer: Mhairi MacKenzie
    Production Co-ordinator: Katie Morrison
    Sound engineers: Jack Graysmark and Dave O'Neill
    Editor: Matt Willis
    The Bottom Line is produced in partnership with The Open University
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Evan Davis hosts the business conversation show with people at the top giving insight into what matters
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