The one with Tubi CMO Nicole Parlapiano about problem-solving, creativity, the time to traction, and effing around and finding out.
In this conversation, Nicole and I talk about why problem-solving is a team sport, the value of intrigue, the too-often divorce of product and marketing teams and why it’s okay not to achieve every big goal.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
--------
52:42
--------
52:42
David Droga’s Exit Interview
The one with David Droga, as he exits his role as CEO of Accenture Song, about the CEO learning curve, the value of intimidation, friction and starting at the end.In this episode, releasing as the legendary marketer and executive steps down from the CEO’s role, David and I talk about why every great CEO is a prompter, what it takes to be completely disruptive, how organizational complexity can emerge as a tax on growth, and the enduring (maybe increasing) need for emotional connection.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
--------
1:03:37
--------
1:03:37
The one with PepsiCo Beverages US CMO Mark Kirkham about the science of growth and the math of differentiation.
In this episode Mark and I talk about the evolution of one of the quintessential brand battles in marketing history, why word-of-mouth is the original algorithm, and his framework for deciding when to extend a brand into a new category or build a new one for new tastes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
--------
46:41
--------
46:41
The one with TIAA Chief Marketing and Communications Officer Micky Onvural about the lessons learned in going from CMO to CEO and CEO to CMO.
In this episode Micky, the one-time CEO of Bonobos, and I talk about her experiences on both sides of what’s all too-often a divide, what’s missing in the CEO/CMO conversation, and why company culture should be seen as a pre-requisite for growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
--------
51:57
--------
51:57
The one with ServiceNow CMO Colin Fleming about how buying happens, what B2C marketing can learn from B2B and B2C from B2B, and a case well made for doing less, exceptionally.
In this episode, Colin and I talk about why he drove a strategic shift from product-led marketing to brand-led, the end of the funnel, what all marketing—and buying—has in common, and how simplicity can help anchor marketing in times of great complexity.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.
Portugal