Luke Wallace is the founder and CEO of Flowstate, the AI-powered surf video and analysis platform changing the way surfers capture, review, and improve their surfing. On this episode of The Lineup with Dave Prodan, Luke breaks down his journey from growing up in Sydney and working in music, marketing, and tech to building one of surfing’s most innovative technology companies. He explains how Flowstate evolved from wave pool video automation into a global surf progression platform now operating across some of the world’s most advanced surf parks and major WSL events.
Fresh off the Bonsoy Gold Coast Pro Presented by GWM, Luke dives into how Flowstate captured many of the iconic free surf clips seen from Snapper Rocks during the event window and why automated surf analysis is becoming a game changer for everyone from CT athletes to everyday surfers. Dave and Luke unpack the potential in AI-powered maneuver recognition, automated coaching tools, wave ranking systems, and what the future could look like for surf coaching and training. Luke also shares insights into the rapid rise of wave pools worldwide, why Texas could become a future surf hub, and how technology is reshaping surf culture, competition, and progression.
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