A Journalist's Guide To AI

• Media and Marketing Professionals: Unlock the Secrets to Effective AI Prompts

  In this episode, I’ll show you how to craft prompts that actually get AI tools like ChatGPT, Claude, and Perplexity to work for you. Here’s what you’ll learn:How Context Makes AI Responses Relevant and UsefulI’ll explain why giving the AI the "who," "why," and key details is like briefing a colleague—it sets the stage for more accurate and helpful responses.Why Defining the Task Keeps AI FocusedYou’ll hear how clear, specific instructions can keep the AI on track, avoiding vague or off-topic outputs.How Constraints Lead to Better ResultsI’ll share how adding limits like word count, tone, or format can sharpen AI’s responses, making them concise, clear, and tailored to your needs.I’ll walk you through the CTC framework—Context, Task, Constraints—a simple but powerful way to transform vague prompts into actionable, meaningful results. You’ll see how this approach compares to most people's hit-or-miss method when working with AI.By the end of this episode, you’ll feel confident using the CTC method to get precise, actionable insights for anything from press releases to social media posts to news summaries. Let’s dive in!Media, PR, Communications, Journalism, Marketing, AI, Prompting Follow Yumi:Website - http://yumiwilson.me AI in Journalism Instagram - https://www.instagram.com/aiinjournalism ProfYumi Instagram - https://www.instagram.com/profyumi/ Facebook - https://www.facebook.com/profyumiwilsonX - https://twitter.com/WilsonYumi70520 YouTube - https://www.youtube.com/@YumiWilsonLinkedIn: https://www.linkedin.com/in/yumiwilson/

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• How Descript Can Help PR, Marketing and Media Pros: Insider Insights from Scientific American

  In this Episode ...Host Yumi Wilson interviews Kelso Harper, a multimedia producer at Scientific American, to discuss the transformative impact of AI tools in modern journalism. Kelso shares insights from their experience leading video strategies on platforms like TikTok and using tools like Descript. They explore how to balance AI innovation with journalistic integrity and provide practical applications for AI in multimedia storytelling. Whether you're interested in emerging AI trends, seeking tools to boost productivity, or navigating ethical challenges in journalism, this episode offers valuable takeaways.What You’ll Learn:AI Tools in Action: How Scientific American uses Descript to streamline video and podcast production, including transcription, text-based editing, and captioning.Ethical AI Integration: Practical advice on maintaining journalistic integrity while embracing AI-powered tools.Emerging AI Trends: Kelso's thoughts on generative video, collaboration tools like SquadCast, and future opportunities for AI in science communication.Key Takeaways:Descript for Journalists: Simplify video and audio editing by editing text-based transcripts, creating captions, and generating social media clips.AI for Accessibility: Use AI to handle time-intensive tasks like creating alt text, summarizing large datasets, or generating ideas.Ethics Matter: Transparency and critical evaluation of AI-generated content are essential for preserving credibility in journalism.Remote Collaboration: Tools like Descript and SquadCast enable seamless collaboration across teams, whether local or remote.Quotes from the Episode:"AI isn't here to replace creativity—it’s here to amplify it.""The real question is, how do we use these tools responsibly while keeping our values intact?""Just because technology exists doesn’t mean we have to use it for everything."Resources Mentioned: Descript: AI-powered audio and video editing software. SquadCast: A platform for high-quality remote recording integrated with Descript. Kelso Harper’s Website: Explore their work and projects. Scientific American: Explore their TikTok channel for innovative storytelling. Riverside .fm: Another tool for podcast recording and editing. Opus Clip: AI-powered social media clip generator.Connect with Us:Website: YumiWilson .me Social Media: Follow Yumi on LinkedIn for updates.Support the Show: Join our Patreon to help sustain this podcast and gain exclusive access to bonus content.Call to Action:Did you enjoy this episode? Don’t forget to subscribe, share, and leave a review! Your support helps us connect with more journalists and communicators navigating the world of AI. Follow Yumi:Website - http://yumiwilson.me AI in Journalism Instagram - https://www.instagram.com/aiinjournalism ProfYumi Instagram - https://www.instagram.com/profyumi/ Facebook - https://www.facebook.com/profyumiwilsonX - https://twitter.com/WilsonYumi70520 YouTube - https://www.youtube.com/@YumiWilsonLinkedIn: https://www.linkedin.com/in/yumiwilson/

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  45:00
• Reinventing News Connections with AI: 5 Tips Every Journalist Needs

  In today's episode ...We’re joined by Adam Harder, co-founder of the innovative platform InPress. InPress is changing how journalists and audiences connect through facts, not filtered algorithms. InPress uses AI to create genuine, story-driven social connections based on factual journalism, aiming to build community and media literacy in the digital age.This episode is packed with insights for journalists seeking ethical ways to leverage AI, build engagement, and avoid echo chambers. Whether you’re a tech enthusiast or hesitant about AI, Adam’s tips and real-world applications offer practical, no-nonsense guidance on using AI to stay relevant without losing your integrity.Tune in to Discover These Top 5 Actionable Takeaways:Use AI to Foster Genuine Connections Through NewsDiscover how InPress uses AI to match users based on news preferences instead of personal data. This unique approach turns news into a community builder, giving journalists a new way to connect with their audience through meaningful stories, not echo chambers.Leverage Data for Media Literacy and EngagementLearn how AI-driven platforms like InPress can analyze user emotions and reactions to news, providing journalists with feedback on audience interests without bias. This data can help journalists create content that resonates while promoting media literacy.Balance the News Feed for a Broader PerspectiveAdam explains InPress’s strategy of presenting a balanced feed, like a digital newspaper, to prevent echo chambers. This approach allows audiences to see diverse perspectives, offering journalists a blueprint for presenting fair, fact-driven news in a fragmented media landscape.Integrate AI without a Tech BackgroundAdam’s journey shows that you don’t need to be a developer to innovate with AI. He shares resources like Y Combinator’s co-founder matching tool and his process for using design tools like Figma to bring his vision to life—offering hope and a path forward for non-tech-savvy journalists.Try These AI Tools to Boost ProductivityFrom ChatGPT to Claude, Adam shares simple, powerful AI tools that any journalist can start using to save time, brainstorm ideas, and streamline workflows—no coding required. This episode covers harnessing these tools to stay efficient and adaptable in a rapidly changing industry.Why Listen?If you’re a journalist or media pro looking for ways to stay relevant in the digital age, this episode is your guide to using AI ethically and effectively. Here’s the list with hyperlinks for each resource Adam mentioned: Ad Fontes Media's Media Bias Chart: A tool to assess the reliability and bias of various news sources. Y Combinator's Co-Founder Matching Platform: A service to connect with potential co-founders for your projects. Poynter's Guide on Media Bias Charts: An insightful article discussing the reliability and use of media bias charts. Follow Yumi:Website - http://yumiwilson.me AI in Journalism Instagram - https://www.instagram.com/aiinjournalism ProfYumi Instagram - https://www.instagram.com/profyumi/ Facebook - https://www.facebook.com/profyumiwilsonX - https://twitter.com/WilsonYumi70520 YouTube - https://www.youtube.com/@YumiWilsonLinkedIn: https://www.linkedin.com/in/yumiwilson/

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  45:52
• 5 Essential Tips from Neulight’s Founders on Using AI Responsibly in Education

  In this episode… Jose Moreno and Andrew Lawrence, co-founders of Neulight, explore how AI can drive meaningful change in education, touching on themes that resonate deeply with journalism and media. Tune in to hear insights on: Data Privacy & Ethics: Understand how Neulight prioritizes student privacy and ethical AI in their product, Intelliteer, respecting frameworks like HIPAA and FERPA. Efficiency Without Compromise: Learn how Neulight leverages general knowledge models to make valuable recommendations with minimal data, avoiding the extensive data requirements of traditional tech solutions. Addressing Bias and Representation: Jose and Andrew discuss the challenges of AI bias, sharing examples like how some AI-generated images of Vice President Kamala Harris fail to represent her accurately due to limited training data. They explore how ensuring diverse representation within AI models helps counter these biases. AI’s Potential in Education and Beyond: Jose and Andrew discuss how their method of personalized student support could inspire solutions for journalism and other industries. Moving from Big Tech to Startups: Gain insight into the mindset shift required to leave stable roles at companies like Microsoft and Netflix to tackle new challenges in the AI startup world. Best Quotes "I have to have this irrational optimism…there’s a lot of self-doubt that comes with building something brand new, but you have to believe it’s going to work." — Jose Moreno "Without even providing data, you can start talking with our assistants and have conversations about how to implement MTSS at your school." — Andrew Lawrence "The secret for a lot of big tech companies is that they personalize by collecting tons of data, but we’re bringing a general knowledge model to make high-value recommendations with far less data." — Jose Moreno"Don't be scared of AI. I think change is always scary, but the way that I see it, it makes me really hopeful because AI is allowing us to be more efficient…with increased efficiency, it frees you up a little bit more for creativity." – Andrew Lawrence Resources Below are resources and tools mentioned throughout the episode, with links to explore further: Neulight - Explore Neulight’s educational platform, Intelliteer, and learn more about their mission. Intelliteer - Access Intelliteer, Neulight's platform for personalized student support. FERPA Compliance - Learn about the Family Educational Rights and Privacy Act (FERPA) regulations that safeguard student privacy. HIPAA Compliance: Understand the Health Insurance Portability and Accountability Act (HIPAA) and its importance to student and patient privacy. ChatGPT - AI language model mentioned as an example of personalized, adaptable AI for various applications. These show notes were made possible with the support of ChatGPT, Otter.ai, and Monica AI. Follow Yumi:Website - http://yumiwilson.me AI in Journalism Instagram - https://www.instagram.com/aiinjournalism ProfYumi Instagram - https://www.instagram.com/profyumi/ Facebook - https://www.facebook.com/profyumiwilsonX - https://twitter.com/WilsonYumi70520 YouTube - https://www.youtube.com/@YumiWilsonLinkedIn: https://www.linkedin.com/in/yumiwilson/

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  42:16
• Branislava Lovre on the Ethics of AI in Journalism

  Show Notes: AI and Journalism with Branislava LovreHost: Yumi WilsonGuest: Branislava Lovre, journalist, AI ethicist, and co-founder of ImpactfulEpisode Summary:In this episode of AI and Journalism, I talk to Branislava Lovre, a seasoned journalist and AI ethicist with over two decades of experience. We explore the ethical implications of AI in journalism, focusing on accountability, transparency, and bias. Branislava shares her journey in founding Impactful and her mission to make AI accessible while maintaining journalistic integrity. Together, we discuss how AI is changing newsrooms and what we need to do to ensure AI is used ethically and responsibly in the future of journalism.3 Highlights:Accountability in AI-generated content: Branislava highlights the importance of transparency in AI-generated news stories and stresses the need for clear policies and ethical guidelines to ensure accountability.Bias in AI Algorithms: We explore how AI can perpetuate biases in data and discuss real-world examples of bias affecting news reporting. We also offer tips on how journalists can mitigate these issues.The Future of Newsrooms: Branislava paints a picture of future newsrooms, showing how AI can enhance efficiency but must be balanced with human judgment, ethics, and transparency3 Best Quotes:"If news outlets use AI to generate content, they must disclose that to their audience. It's a matter of trust and credibility." — Branislava Lovre"Just because we can use AI doesn’t mean we should. We must ask ourselves if it’s improving journalism or undermining trust." — Branislava Lovre"The core mission of journalism won’t change, but AI will revolutionize how we achieve it, making news more interactive and accessible." — Branislava LovreGreat Resources Mentioned: Impactful — Branislava’s media startup focusing on AI ethics and transparency. AI in Newsrooms — A guide on how AI is currently being used in journalism. SPJ Code of Ethics — The Society of Professional Journalists' Code of Ethics, a great resource for journalists.How to Reach Branislava:LinkedIn: Branislava Lovre Impactful Website: impactful .comHow to Reach Me (Yumi Wilson):Website: yumiwilson .me LinkedIn: Yumi WilsonSupport My Work: Love the podcast? Support me on Patreon to help fund more episodes! Check out exclusive content and early access perks: Patreon .com /YumiWilson Call to Action: If you enjoyed the episode, please rate and review the show on your favorite podcast platform. Don’t forget to subscribe for future episodes, and follow me on LinkedIn for more updates! Stay tuned for more insights on AI in journalism, and make sure to visit yumiwilson .me to subscribe to my newsletter for tips, stories, and updates! Follow Yumi:Website - http://yumiwilson.me AI in Journalism Instagram - https://www.instagram.com/aiinjournalism ProfYumi Instagram - https://www.instagram.com/profyumi/ Facebook - https://www.facebook.com/profyumiwilsonX - https://twitter.com/WilsonYumi70520 YouTube - https://www.youtube.com/@YumiWilsonLinkedIn: https://www.linkedin.com/in/yumiwilson/

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  52:50

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