Analytics Friday

💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode.
Turn AI into a strategic partner, not a costly experiment.
In this episode of Analytics Friday, we sit down with Marco Giordano, a data expert who blends traditional web analytics with cutting-edge language models. Marco explains why so many companies overspend on AI without seeing clear ROI, and shows a smarter, more strategic way to use it.
AI can do more than automate tasks. Used well, it improves decision-making and helps you build authority in your niche. Marco explains why content still matters most, especially in B2B, and how language models can speed up research, generate fresh angles, and build trust with your audience.
We cover the essentials:
The foundations of strong analytics in an AI-driven world: focus on quality, not on chasing every new tool
How to use LLMs for content creation, research, and strategic thinking, without falling for overhyped promises
Why combining rule-based logic with AI gives you efficient, cost-effective automation
Why data quality, integrity, and ethics matter more as data sovereignty becomes a priority
How roles in web analytics are changing, with more focus on specialisation, engineering skills, and strategic decisions
Marco's expertise in SEO, BigQuery, and AI innovation offers a rare, practical view on staying competitive and ethical in a fast-changing digital world.
This episode is for CEOs, CMOs, and marketing leaders who want to use AI wisely: save money, build trust, and get real results.
If you want AI to be a strategic partner, not just an expense, this is your episode. Learn how to ask the right questions, challenge conventional thinking, and position yourself as an authority in your space.
Insightful, practical, and forward-thinking. Press play and start transforming how you use data and AI.
You can connect with Marco Giordano on LinkedIn ⁠⁠⁠https://www.linkedin.com/in/marco-giordano96/⁠⁠

Important Note:
The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠⁠

#analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA

In this episode, Jorge Cunha hosts Steen Rasmussen, a renowned analytics leader. They discuss the evolving landscape of analytics, emphasising the importance of aligning data with business objectives rather than focusing solely on technical metrics such as click-through rates.
Steen highlights the challenges organisations face with data quality and the need for a cultural shift to integrate analytics into decision-making processes better. They explore the impact of tools like Google Analytics 4 and the significance of real-time intent signals in shaping business strategies.
The conversation underscores the necessity for proactive data-driven business development and the role of analytics in understanding market dynamics. Steen also shares insights on the future of analytics, including the need to track non-human agents and the importance of data governance.

💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode.
You can connect with Steen Rasmussen on LinkedIn https://www.linkedin.com/in/steenrasmussen/

Important Note:
The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠
#analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA

In this episode, Lena, a seasoned data analytics expert, discusses the transformative impact of AI on analytics, emphasising the need for human judgment to interpret insights and make strategic decisions. While AI democratizes data analysis, it cannot replace the expertise and context that humans provide. The conversation highlights the importance of balancing automation with human input to avoid blind spots and ensure ethical AI deployment, ultimately stressing that human intuition remains crucial in navigating the complexities of modern business.
You can connect with Lena Redko on LinkedIn at https://www.linkedin.com/in/lena-redko-a054151/

💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode.

Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠https://linkedin.com/in/jorgecunha⁠⁠⁠⁠
#analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA

Join Terry Seitz, a marketing veteran, as he reveals how AI is reshaping marketing and business valuation. Discover how modern attribution models measure true campaign impact beyond vanity metrics. Learn why strong brands thrive in crises and how AI-driven insights personalise experiences efficiently.
Key Insights:
- AI's Role: Not just automation, it's redefining strategy.
- Measurement Evolution: From vanity metrics to real revenue impact.
- Brand Resilience: Building long-term value in turbulent times.
- Strategic Thinking: Small agencies leveraging AI for a competitive edge.
Why Listen:
Perfect for marketers and leaders eager to leverage AI strategically. Transform challenges into competitive advantages and redefine success in a post-AI era.
You can connect with Terry Seitz on LinkedIn at https://www.linkedin.com/in/terry-seitz-57aa654/

💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode.

Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠https://linkedin.com/in/jorgecunha⁠⁠⁠
#analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA

Unlock the key to effective marketing planning with PR SMITH (Paul Smith), the creator of the SOSTAC® framework. If you find complicated, overwhelming strategies frustrating and ineffective, this episode offers a straightforward, proven model that has revolutionised marketing approaches for thousands, no jargon, just results.
Learn how a Dublin-based marketing expert developed a system that blends logic, structure, and agility in a chaotic digital landscape.
Paul shares the intriguing story behind SOSTAC's® creation, rooted in his frustration with traditional planning chaos during his MBA studies. Discover how this framework clearly distinguishes strategy from tactics, enabling you to concentrate on what truly matters.You can connect with PR Smith (Paul Smith) on LinkedIn at https://www.linkedin.com/in/prsmithmarketing/
💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode.

Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠https://linkedin.com/in/jorgecunha⁠⁠
#analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA