Google’s June 2025 Core Update Is Brutal - Here’s What’s Changing
E728: Google just rolled out its June 2025 core algorithm update - and it’s already shaking up the entire SEO landscape. I break down what’s actually changing, why traffic is dropping, and what we’re seeing so far. From Reddit surges to AI content penalties, thin pages getting deindexed, and trusted domains losing rankings - this update is hitting hard. I also explain how it compares to March’s update, what types of content are being targeted, and steps you can take right now to check if you’ve been impacted. Here’s what we cover: - How the June 2025 Google Core Algorithm update compares to the March update - Why some top-ranking pages are dropping in results - The removal of low-value, thin, or outdated pages from the index - New pressure on unedited, AI-generated content - Increases in visibility for platforms like Reddit and other user-generated content - How to check your traffic, rankings, and keyword data - What steps to take now to adapt to the changes Whether you're an SEO, site owner, or digital marketer, this one’s essential listening. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Google's June Core Algorithm Update 00:36 Other Core Algorithm Updates 01:28 Impact on User-Generated Content Platforms 02:11 SEO Community Reactions and Observations 03:07 Differences Between March and June Updates 03:58 Targeting Low-Value and AI-Generated Content 05:49 Prioritizing Real Experience and User-First Writing 06:11 Steps to Check Impact on Your Website 06:35 Trends and Future Expectations 08:01 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #googlecoreupdate #searchengineoptimization #digitalmarketingnews #digitalmarketing
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AI Workflows That Actually Work (And What Doesn’t) - Nik Hulewsky
E727: Nik shares his screen (watch on YouTube: https://youtu.be/wsllqj9wCE8) and walks us through the exact AI workflows he uses to run his podcast, streamline his business, and save dozens of hours every week - using tools like Claude, ChatGPT, Zapier, Google Sheets, and the Limitless Pendant. We talk about: - What happened when AI was given full control of a real company store - Nik’s personal AI stack, including how he organizes 200+ podcast episodes with automation - Why Notebook LM is a game-changer for accuracy and research - How to use AI for intern onboarding, podcast production, SEO, and more - The 90/10 rule of AI automation - and where most people go wrong Whether you’re AI-curious or already building with it, this episode is packed with real demos, practical insights, and honest takes on what works - and what doesn’t. Tools Covered: - Claude (Anthropic) - ChatGPT (OpenAI) - Notebook LM (Google) - Zapier - Google App Script + OpenAI API - Google Sheets + AI Formulas (Workspace Labs) - Limitless Pendant (by Limitless, formerly Rewind AI) ⭐️ Nik Hulewsky’s podcast, Nikonomics - https://www.youtube.com/@NikonomicsPodcast ⭐️ Nik Hulewsky on LinkedIn - https://www.linkedin.com/in/nikolas-hulewsky-617b132a/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Anthropic's AI Experiment 00:35 AI's Performance in the Store 01:26 General AI Hype and Realities 03:02 Historical Parallels with Tech Giants 05:15 Consistency and Luck 08:10 Practical AI Workflows and Tools 11:17 Setting Up AI Integrations in Claude 12:37 Podcast Management with AI 23:11 AI Formulas in Google Sheets 27:11 Exploring Different Marketing Channels 27:56 SEO Keyword Analysis 30:15 Using AI for Keyword Research 32:32 SEO Tools and Techniques 36:44 Podcasting Insights and Strategies 37:47 Leveraging AI for Podcast Content 42:50 Creating and Using Claude Artifacts 48:35 More AI Workflows and Practical Applications 50:59 Internship Management with AI 54:05 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #aiworkflows #claudeworkflows #limitlesspendant #digitalmarketing
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How to Explode Your Backlinks and Clients Using Social Proof (Even If Starting From Zero)
E726: How to consistently earn backlinks and attract new clients by building visible credibility - even if you're just getting started and have no existing reputation. The episode breaks down a real example from James Reynolds, the founder of SEO Sherpa, an SEO agency that grew from zero to eight figures in revenue. He used a structured, repeatable process to build perceived authority from the ground up. That credibility made it easier to get speaking opportunities, podcast invites, mentions in articles, and referrals - all of which led to more backlinks and client inquiries. You’ll learn: - Why social proof makes people more likely to link to you or hire you - How to start getting invited to speak at events, even if you're unknown - What to include in your speaker pitch to increase acceptance rates - How to use each small success (like a quote or event) to unlock the next one - A simple method to get included in articles and expert roundups - How podcast appearances can build trust and help with SEO - How to create assets (like research reports) that influencers want to share - How to position yourself as an expert, even if you feel like an imposter - Why “looking credible” matters more than being known in your industry - How to increase your success rate on HARO and similar platforms - What makes people more likely to include your link in their content - How to share your progress and where to do it This isn’t about shortcuts or hype - it’s about using simple steps to gradually build real trust, which leads to long-term growth in backlinks, visibility, and clients. This approach works whether you're a business owner, freelancer, agency owner, or in-house marketer - and whether you’re new to the field or looking to break into a more competitive space. If you enjoy practical, story-driven examples of marketing and SEO strategy, you’ll find a lot of value here. ⭐️ How to Grow an SEO Agency from $0 to 8 Figures (with Lessons from 21 SEO Experiments) - https://www.youtube.com/watch?v=CC5i2M6TYC0 ⭐️ Manufacturing Social Proof to Build an 8-Figure Business - https://edwardsturm.com/articles/manufacturing-social-proof-build-an-8-figure-business/ ⭐️ 21 SEO Experiments - https://seosherpa.com/seo-experiments/ ⭐️ How to Get On Podcasts as a Guest in 2025: The Easy Way - https://edwardsturm.com/articles/get-on-podcasts-as-guest-2025/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Why Social Proof Matters 02:04 Case Study 03:03 Step-by-Step Guide to Building Social Proof 05:40 Leveraging Speaking Engagements for Growth 08:02 The Power of Influencer Collaboration 11:52 Getting Started: Practical Tips and Tools 14:41 Conclusion and Additional Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #backlinks #socialengineering #searchengineoptimization
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Nofollow Links, Brand Mentions & $508 Backlinks - The 2025 Link Building Report
E725: I break down the 2025 State of Link Building report - a huge new study featuring insights from 518 SEO pros (myself included). You’ll learn: - Why NoFollow links still matter - The most popular shady black hat backlink methods - How unlinked brand mentions influence rankings - Whether a $508 backlink is actually worth it - What’s working in link building right now - and what’s risky - Why you don’t always need backlinks to rank - And whether using Google’s disavow tool will annihilate you I also share my favorite low-cost ways to get high-quality links, plus some wild findings from the survey that might change how you think about SEO in 2025. ⭐️ The State of Link Building | 2025 - https://editorial.link/link-building-statistics/ ⭐️ Source of Sources - https://sourceofsources.com/ ⭐️ Help a Reporter Out - https://www.helpareporter.com/ ⭐️ Featured - https://featured.com/ ⭐️ Linkable Assets - https://edwardsturm.com/articles/no-link-building-budget-could-buy-these-results/ ⭐️ Moz Exec: Is SEO Dead or Stronger Than Ever in the Age of AI? - Jonathan Berthold - https://www.youtube.com/watch?v=HtSWV5oH_vM ⭐️ Should You Use Google’s Disavow Tool in 2025? - https://www.youtube.com/watch?v=NHt0qNjJ6ss 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 The Impact of Backlinks on AI Search Results 00:31 The Role of Nofollow Links in SEO 01:24 Edward's Insights on Nofollow Links 02:51 Unlinked Brand Mentions and Their Influence 03:53 Ranking Without Backlinks: Is It Possible? 06:41 The Value of High-Quality Backlinks 08:44 Link Building Strategies and Tactics 10:46 Shady but Effective Link Building Methods 11:49 Red Flags in Link Building 12:25 Natural Backlink Profiles and Disavow Tool 13:54 Cost-Effective Link Building Tips 15:33 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #backlinks #seohacks #searchengineoptimization
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How We Spotted a $15K/Month Keyword Opportunity Using AI in Google Sheets
E724: I walk you through a ridiculously powerful AI + Google Sheets hack that helped us sort through thousands of keywords to find a high-value keyword opportunity - potentially worth $15K/month - in just minutes. Whether you're doing SEO to sell services, SaaS, or any niche, this method will save you hours of manual sorting. Learn: - How to use Google Sheets + AI to filter thousands of keywords instantly - The methodology for what keywords to go after - How to avoid common mistakes when using AI for SEO ⭐️ Workspace Labs Sign Up: https://workspace.google.com/labs-sign-up/ ⭐️ Use the AI function in Google Sheets (Workspace Labs) - https://support.google.com/docs/answer/15820999?hl=en-GB 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:07 Basics of Spreadsheets 00:39 A Real-Life Example: Finding Keywords 01:50 Discovering Ninjapromo 03:35 Using Google Sheets for Keyword Sorting 04:57 Filtering and Analyzing Keywords 07:04 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #keywordresearch #seotips #seohacks #digitalmarketing
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