The GaryVee Audio Experience

In this episode, I talk about the massive shift from traditional social media to "interest media" and what it means for your marketing strategy in 2026. I encourage you to stop relying on fake reports and start focusing on actualized reach through organic social creative. I also discuss the power of LinkedIn for B2B and why you need to stop wasting working media dollars on creative that hasn't been proven.

You’ll learn about:
The transition from Social Media to Interest Media
How to build and utilize a "Mid-Funnel" strategy
The role of a "Veditor" in modern marketing
Why LinkedIn is the best ad product for B2B
Preparing for the GEO and AEO revolution

In this keynote address to the NextGen community, I talk about the coming tidal wave of AI influencers and what you must do to survive and thrive. I encourage you to diversify your content across multiple platforms, especially YouTube Shorts, as a "defense mechanism from disappearing." I also discuss why selfish content always leads to plateaus and how detaching from the need for admiration is the key to courage and consistency.

 You’ll learn about:
The Inevitable Rise of AI Influencers
Why Attention is Always Changing
The Power of Selflessness and Bringing Value to Your Audience
The Necessity of Platform Diversification (YouTube Shorts, LinkedIn, Substack)
Why Building Community Depth Matters More Than Ever
The Massive Opportunity in Live Shopping
How to Detach from Admiration and Deal with Judgment

In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excuse for bad work. You'll hear about the "campaign mindset" that is failing Fortune 500 companies and why the future of marketing is all about the "barbell strategy"—going all-in on extreme digital creative (AI/social) and extreme analog experiences.

You’ll learn about:
Why "Views Achieved" is the Most Merit-Based Marketing Metric
The Two Massive Flaws Killing Fortune 500 Marketing: Campaign Mindset and Fake Reports
The Barbell Strategy: Going Extreme Digital and Extreme Analog
Why Real-Life Experiential Content Will be Put on a Pedestal
The D.I.E. (Delusional, Insecure, Entitled) Mindset of Creative Leaders

In this keynote from Expo West, I share my current strategy for conquering the evolving media landscape, which has shifted from "social media" to "interest media" where content finds its audience. I explain why CPG brands must view themselves as media companies and aggressively invest in organic content creation across multiple platforms, dedicating at least 20% of their marketing budget to organic social production.
 
 You’ll learn about:
Why I'm Tired of Brands Ignoring Organic Social
The Secret Connection Between YouTube Shorts and Gemini LLM
AI is the New Internet: Why You're Not Too Late
My 20% Rule for Organic Social Production (Even for Small Brands)
How to Become a Media Company That Sells a Product
Why Efficiency (Not Hustle) is the Key to Finding More Time
The Danger of Compromising Culture and Ingredients
I reveal the crucial role of YouTube Shorts in feeding the Gemini Large Language Model (LLM) to help your products show up in search results. Plus, I tackle the panic around Artificial Intelligence (AI), confirming that you are not behind and providing immediate steps to start leveraging these powerful tools to become more efficient and win the future.

In this episode of the GaryVee Audio Experience, I sit down with executives from a major CPG company to break down the biggest shifts happening in marketing right now. I talk about why cost-cutting is a flawed philosophy, why attention is the only true asset, and how the "underdog mindset" must translate into spending money wisely. 

 You’ll learn about:
Why I believe 20% of your entire marketing budget should be allocated to organic social media creative production.
The massive opportunity in Live Social Shopping for CPG brands.
The single most important piece of career advice I have for mid and young professionals.
Why creative must be validated organically before you spend working media dollars.
How YouTube Shorts are "feeding the LLMs on Gemini" and why this matters for your brand.