Build Your Tribe | Grow Your Business with Social Media

In today's episode, Brock Johnson breaks down what's changed with the Instagram algorithm right now and how it's heavily weighting retention. He walks through the three-part funnel: skip rate is the bouncer that decides whether you get into the club at all, retention is what separates average content from great content, and share rate is what gets you into the VIP section. Understanding where you're losing people in that funnel tells you exactly what to fix.

Brock also covers Instagram's crackdown on AI content and how the pendulum has swung both on the platform side and on the audience side, why flashing text on screen is getting penalized, and why using outside editing apps isn't. He gets into the crackdown on duplicate trial Reels, why carousels are performing exceptionally well right now, and one specific data point: carousels are getting 89% better performance, or roughly 1.9x the views, compared to other formats.

Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos



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I Studied 1,300 Hooks, Here’s What Actually Works

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13 NEW Instagram Posts That Go VIRAL Every Time

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Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000789541563

Connect with Brock on your fav social platform:

Instagram: @Brock11Johnson

TikTock: @brock11johnnson

In today's episode, Brock Johnson sits down with Jamie Brindle to talk about how he completely flipped his content strategy, going from posting 12 Reels a day down to just 3 Reels a week, and still pulling in 50 million views. They get into why he made the switch, what convinced him that quality and testing would outperform sheer volume, and how his production process changed once he stopped grinding out daily content.

Jamie breaks down how trial Reels have become the backbone of his strategy, letting him test for retention and shares before a post ever goes wide, so that when something does hit, it hits big. They talk through what he's optimizing for at each stage of the testing process, how he decides what's worth doubling down on, and why this lower-volume, higher-precision approach is working better for him than posting around the clock ever did.

Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos

🔥 Related Links:

Check out @thejamiebrindle on Instagram 👉https://www.instagram.com/thejamiebrindle/

Sign Up for Jamie’s newsletter 👉 https://jamiebrindle.io/newsletter/

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Connect with Brock on your fav social platform:

Instagram: @Brock11Johnson

TikTock: @brock11johnnson

In today's episode, Brock Johnson is ranking every Instagram growth strategy he could think of, 50 in total, from the tactics that actually move the needle to the ones that waste your time or put your account at risk. He goes through content approaches like trial Reels, trending audio, carousels, series content, repurposing long-form, B-roll, talking-head value Reels, yapping, and post & ghost, along with format-adjacent plays like green screen content, memes, niche theme pages, and hot takes.

Brock also ranks the operational and growth-hacking side of the game: keyword SEO in captions, bio, and alt text, posting frequency, best-time-to-post myths, engagement pods, mass liking, seeding comments, DM automation, hook optimization, collabs, lives, giveaways, cross-promotion, and the riskier stuff like buying followers, buying engagement, boosting posts, and buying aged accounts. By the end, you'll know exactly where each strategy falls, from must-do to don't-even-bother.

Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos

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This One EASY Trick Went Viral and Blew Up Her Business Overnight

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Head of INSTAGRAM reveals secrets to GROWING in 2026

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Connect with Brock on your fav social platform:

Instagram: @Brock11Johnson

TikTock: @brock11johnnson

In today's episode, Brock Johnson sits down with Chandler Bolt to talk about the moment he decided to spend $500K rebuilding his personal brand after scaling his company to $75M without one. They get into what actually triggered that decision, the shift from a top-down to a bottom-up approach, and exactly where the money went, production, ad spend, ghostwriters, coaching, and team. Brock asks him how he thinks about ROI on something as hard to measure as a personal brand investment when the business was already thriving without it.

Chandler also breaks down some of the unconventional tactics he's used, including a bounty system paying people to help him land guest spots on podcasts, along with other off-the-wall growth ideas. They dig into his philosophy that a personal brand should be an asset rather than a limitation, why he believes "faceless" stopped working in the age of AI, and whether that's a real shift or a story he needed to justify the spend. Brock closes by asking what the 20% of his playbook would look like for someone working with a $5K budget instead of $500K, and how short-form video fits alongside books as his original leverage tool.

Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos

🔥Learn More ABout Chandler:

Website 👉http://SelfPublishing.com

Instagram @Chandler.Bolt 👉https://www.instagram.com/chandler.bolt?stkn=amNoMzd0dHYweHQw

YouTube 👉https://www.youtube.com/@ChandlerBoltOfficial/videos

💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

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Connect with Brock on your fav social platform:

Instagram: @Brock11Johnson

TikTock: @brock11johnnson

In today's episode, Brock Johnson is sharing 13 post formats that go viral every time he uses them, along with real examples from my own Instagram so you can see exactly how each one plays out. He starts with what he calls Gold Star Behavior, then moves through formats like Customer Callout, To the Music, Hills to Die On, and Low Flying Plane. Each one taps into a different angle, whether it's calling out real customer moments, syncing content to trending audio, or planting a flag on something you believe strongly.

Brock also breaks down formats built around quick engagement and personality, including the 1 Minute Random Topic, Reasons to Follow/Unfollow Me, Overrated/Underrated, No/Try, Don't/Do, Bad Better Best, Won't Judge, and How to Kidnap Me. Each format comes with linked examples straight from my own posts so you can study exactly how they're structured and start applying them to your own content.

Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos

💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

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8 VIRAL Instagram Carousel Ideas to Boost Views and Followers

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Connect with Brock on your fav social platform:

Instagram: @Brock11Johnson

TikTock: @brock11johnnson