Behind the Craft

Nat gave his OpenClaw bot, Felix, $1,000 to build its own business 3 weeks ago. Since then, it’s made $14,718 by launching its own website, info product, and X account. Nat walked through exactly how he set up his OpenClaw bot to run its own business — from the 3-layer memory system, to multi-threaded chats, to security best practices.

Nat and I talked about:
(00:00) Meet Felix: The OpenClaw bot building its own business
(03:49) “I’m going to sleep. Build a product that makes me money.”
(08:03) How to set up multiple OpenClaw chats to build 5 projects at once
(11:06) How Felix is able to ignore prompt injections on X/Twitter
(14:42) The wild story of how Felix ended up with $100K+ in crypto
(17:24) The 3-layer memory system that makes it all work
(22:14) Heartbeat, cron jobs, and delegating to Codex
(26:41) Ask this question to make your OpenClaw bot more capable
(32:14) Recap: how to set up your own bot to build a business

Thanks to our sponsors:
Linear: The AI agent platform for modern teams https://linear.app/behind-the-craft
Granola: The AI meeting notes app that saves you hours. https://granola.ai/peter
Replit: From 0 to full stack app in 2 min https://replit.com/?utm_source=creator&utm_medium=organic&utm_campaign=creator_program&utm_content=peteryang

Get the takeaways: https://creatoreconomy.so/p/use-openclaw-to-build-a-business-that-runs-itself-nat-eliason

Where to find Nat:
X: https://x.com/nateliason
Felix on X: https://x.com/felixcraftai
Website: https://felixcraft.ai

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Eno is the co-founder of Factory and the most AI-native founder I know. He gave me a live demo of how he builds apps with AI agents, but what really blew my mind was his product management skill that writes PRDs, prioritizes features, and much more. We also had some real talk about competing in the white hot AI coding space.

Eno and I talked about:
(00:00) What makes Droid different from other AI agents
(03:46) Live demo: Building a speed reading app from meeting notes
(08:11) The difference between spec mode and plan mode
(12:04) How real engineers use AI agents vs vibe coders
(16:33) Skills vs MCPs vs hooks: When to use each one
(19:02) Eno's PM skill that completely blew my mind
(22:46) Why Factory hires product engineers vs. PMs
(27:09) How a 40-person team competes with Cursor and Anthropic

Thanks to our sponsors:
Linear: The AI agent platform for modern teams. https://linear.app/behind-the-craft
Granola: The AI meeting notes app that saves you hours. https://granola.ai/peter
Replit: From 0 to full stack app in 2 min. https://replit.com/?utm_source=creator&utm_medium=organic&utm_campaign=creator_program&utm_content=peteryang

Get the takeaways: https://creatoreconomy.so/p/full-tutorial-use-ai-agents-for-coding-and-product-eno-reyes

Where to find Eno:
X: https://x.com/EnoReyes
Website: https://factory.ai/

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Kieran my favorite Claude Code power user and teacher. In our interview, he walked through his Compound Engineering system that makes Claude Code better every time you use it. This same system has been embraced by the Claude Code team and others. Kieran is like Morpheus introducing me to the matrix, so don’t miss this episode 🙂

Kieran and I talked about:
(00:00) The compound engineering loop: Plan, work, assess, compound
(03:40) Live demo: The /workflows command to plan your app
(13:25) How to use Claude Skills as just-in-time context
(25:27) Why you should always ask Claude to ask you questions first
(30:00) Live demo: Using Playwright MCP as your AI QA team
(35:03) Code reviews by AI agents playing security, architect, and more
(40:33) The LFG command: one prompt to go from 0 to production
(46:39) Slash commands vs sub-agents vs skills — when to use each

Get the takeaways: https://creatoreconomy.so/p/how-to-make-claude-code-better-every-time-kieran-klaassen

Where to find Kieran:
X: https://x.com/kieranklaassen
Website: https://cora.computer/
GitHub: https://github.com/EveryInc/compound-engineering-plugin

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Peter is the creator of OpenClaw (formerly Molt - the name keeps changing 😅), the hottest AI right now with 2M visitors in a week. In our interview, Peter shared is personal favorite use cases including using Claw to check in to flights, control his home, and more. We also talked about his hot takes such as no plan mode or MCPs.

Peter and I talked about:
(00:00) “It’s like having a new weird friend that lives on your computer”
(03:43) “It sent me a voice message but I never set that up”
(09:04) How to install OpenClaw in one line
(14:53) “It watched my security camera all night and found this”
(16:07) Using OpenClaw to check in flights, change lights, and adjust his bed
(19:42) Why 80% of your phone apps will disappear
(22:20) Peter’s AI coding hot takes: No plan mode, MCPs suck, and more
(36:56) The way to learn AI is to play

Thanks to our sponsors:
Linear: The AI agent platform for modern teams https://linear.app/behind-the-craft
Granola: The AI meeting notes app that saves you hours. granola.ai/peter
Replit: From 0 to full stack app in 2 min https://replit.com/?utm_source=creator&utm_medium=organic&utm_campaign=creator_program&utm_content=peteryang

📌 Get the takeaways: https://creatoreconomy.so/p/how-openclaws-creator-uses-ai-peter-steinbergerWhere to find Peter:
X: https://x.com/steipete
Website: https://openclaw.ai/

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Logan is the Product Lead for Google AI Studio. I got him to give us an inside look at how he uses AI Studio to build AI Studio (very meta) and how his team ships at startup speed inside Google. AI Studio is the feature that I rely on the most to do my product job better, so don't miss this tutorial.

Logan and I talked about:
(00:00) Tour of Google AI Studio's Build mode
(06:29) Live demo: Building a social media content generator
(09:31) How Logan uses AI Studio to build AI Studio
(11:34) Cloning the AI Studio UI in 68 seconds
(12:58) Getting AI to show you 5-6 design options in one UI
(17:20) Live demo: Building a restaurant finder with Google Maps
(21:12) Using annotate mode to give visual feedback
(34:09) "There's one mode and the mode is we ship fast"
(36:00) What Logan looks for when hiring PMs

Thanks to our sponsors:
Linear: The AI agent platform for modern teams
https://linear.app/behind-the-craftReplit: From 0 to full stack app in 2 min https://replit.com/?utm_source=creator&utm_medium=organic&utm_campaign=creator_program&utm_content=peteryang

📌 Get the takeaways: https://creatoreconomy.so/p/master-google-ai-studio-for-prototyping-logan-kilpatrick

Where to find Logan:
X: https://x.com/OfficialLoganK
Website: https://aistudio.google.com/apps

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