We’re at an inflection point in how we engage people about the UN’s Sustainable Development Goals, Gail Gallie believes: we now need a completely new model – ‘The gloves are off’. Gail left a successful career in advertising and at the BBC to help set up Project Everyone with campaigner and film director Richard Curtis – their aim: to communicate the UN’s Sustainable Development Goals to everyone in the world in one week. 10 years later, she remains a relentless campaigner and innovator around communicating the SDGs, including the podcast she hosts with Loyiso Madinga, ‘An Idiot’s Guide to Saving The World’. In this week's episode, Gail and Adam discuss:How the combination of a big ambition and a fierce time constraint drove breakthrough solutions for Project EveryoneThe new context: how the whole world has changed, and we need to move on from the old model nowWhat this new model of impact campaigning should look like The role of surprise here, and how to get the most value from itWhy the creative campaigning community now has to go for brokeWhat it means to engage people in the conversation where they care when it comes to the SDGs, and in language they can relate to And, in Richard Curtis’ words ‘What is the sound of hope we can make against the noise of despair?’__Follow Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts. Hosted on Acast. See acast.com/privacy for more information.
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Interesting at the speed of culture (with Nick Tran)
Is TikTok the most interesting platform in the world? What’s at the heart of its success – and what does it mean to be more interesting in a post TikTok world, when the audience on TikTok is “10x bigger every day than the Super Bowl”? In this week’s episode, Adam meets Nick Tran, former Global Head of Marketing at TikTok and advisor to a new generation of Challengers, including tech company Nothing. Nick brings his experience as a marketer, advisor and investor to discuss: How TikTok has changed the playing field for a new generation of brandsHow he led ‘Project Cheetah’ to reduce TikTok’s campaign development cycle from 10 weeks to a few days.The creativity that financial and time constraints force you to developWhy he always looks for win-win-win partnerships Learning how to create a ’must-see’ piece of creative workWhy he believes in moving creative in-house to speed up socialThe need for a balanced diet of marketing measurement beyond KPIs and ROI __Connect with Nick on Linkedin: https://www.linkedin.com/in/nicholastran/Follow Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts. Hosted on Acast. See acast.com/privacy for more information.
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Creating character at Dishoom (with Sara Stark)
For 10 years Sara Stark was part of the team helping the founders of Dishoom build their restaurant brand and business – a brand that is as rich, engaging and layered as so many other restaurants are superficial and glib.It’s a conversation about stories, and curiosity, and inventiveness, and layering, and pushing the idea. About a continual commitment to exploring and digging and experimenting and keeping things fresh. About thinking about what it means to be different, genuinely different and engaging, in a way that seems entirely unlike the rest of the business.If you are remotely interested in brand building, experience or culture the Dishoom story is an inspiration.Connect with Sara on Linkedin https://www.linkedin.com/in/sara-stark-creative-marketing/Explore the layers of the Dishoom story at https://www.dishoom.com/__Follow Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts. Hosted on Acast. See acast.com/privacy for more information.
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The question is more important than the answer (with Warren Berger)
Warren Berger began exploring how to ask better questions through a journalistic interest in innovation. He’s come to believe the importance of questions is much broader than that, and has come on to champion the development of better questioning skills in everything from education to our personal relationships.He has written widely on the topic, including ‘A More Beautiful Question: The power of inquiry to spark breakthrough ideas’.In a discussion of some of his central findings and ideas we talk about:Why the question can be more important than the answerWhat makes a question dull or interestingHow a good question shifts thingsThe power of ‘Questionstorming’How a good question ‘attracts’ answersHis three part model to asking better questionsWhy businesses should think about having Mission Questions, rather than Mission StatementsAnd the power for all of us in having three big questions that guide our lives.Find out about Warren's books on his website: https://warrenberger.com/warren-bergers-books/__Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts. Hosted on Acast. See acast.com/privacy for more information.
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How to tell a big story in just 90 seconds (with Louisa Preston and Luisa Baldini)
How do you engage an audience in something that really matters in just 90 seconds? Where do you start? How do you overcome the ‘curse’ of everything you know? In this episode Adam talks with two former BBC reporters, Louisa Preston and Luisa Baldini, about how they become experts in being compelling in 90 seconds, in careers where they covered everything from the 7/7 bombings and the Amanda Knox trials to interviewing Richard Gere on the red carpet. They now have their own business, Composure Media, that helps executives become brilliantly succinct themselves. They discuss:Their model for engaging in 90 seconds: ‘Hook, Line, and Sinker’Why you should always start with your strongest ‘picture’Overcoming the curse of expertiseThe importance of the story that only you knowHow to manage a confidence crisisWhat to do when your Hollywood star goes rogue on live TVAnd we close by discussing a big part of their work today: helping female executives develop a more confident elevator pitch and presence.Find out about Louisa and Luisa's work here: https://www.composure.media/___________Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/ Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts. Hosted on Acast. See acast.com/privacy for more information.
Do you have moments in your business or personal life when you simply can’t afford to bore your audience? What can we do to hold their undivided attention when it really matters? To find out, Adam Morgan, founder of eatbigfish, speaks to fascinating people who excel at engaging their audience – be they distracted social scrollers, bored schoolchildren or cynical CEOs – and learns from them how we can all be much more interesting. Hosted on Acast. See acast.com/privacy for more information.
Portugal