For over 30 years, Simon Sproule has been inside the rooms where the biggest decisions in the car industry get made.
From working alongside Elon Musk at Tesla…
To witnessing the rise and fall of Carlos Ghosn…
This is a rare, behind-the-scenes look at how the modern car industry actually works.
We go deep into Tesla’s early momentum, what made it different, and why the rest of the industry is still trying to catch up. Along the way, we unpack Ford’s luxury ambitions, Nissan’s comeback, Aston Martin’s brand power, and the decisions that separate the brands that survive from the ones that don’t.
This isn’t a highlight reel—it’s a 2.5-hour deep dive into the wins, the mistakes, and the moments that changed everything.
CHAPTERS:
00:00:00 – Intro to Simon Sproule and the Career Behind the Scenes
00:01:19 – Car magazines, dealerships, and the road into Ford
00:04:55 – From internal comms to launching an icon
00:06:28 – Detroit, Jaguar, and the Premier Automotive Group years
00:10:04 – Lincoln, Luxury SUVs, and What Ford Was Chasing
00:13:41 – Why Luxury Brands Need Patience, Budget, and Great Designers
00:18:18 – Why Ford’s Luxury Dream Started to Crack
00:23:13 – Jaguar, Aston Martin, and James Bond
00:30:19 – Looking Back at PAG, Land Rover, and the Brands That Made It
00:37:37 – The Real Story Behind the Jaguar X-Type
00:50:54 – Going to the Nissan Renault Alliance
00:53:50 – Nissan’s Comeback, the 350Z, and Infiniti’s Big Moment
00:57:38 – Badge engineering, missed chances, and the Europe problem
01:03:39 – Carlos Ghosn, the GT-R, and the Power of Halo Cars
01:10:15 – Simon Sproule on Ghosn’s Rise, Fall, and the Alliance
01:16:37 – The Move to Tesla
01:20:35 – Launching Tesla in China and Why Elon Was Different
01:29:34 – What Simon Sproule Learned from Elon Musk and Tesla
01:39:38 – Why the Car Industry Still Follows Tesla’s Playbook
01:50:18 – Aston Martin, Mythology, and Selling Pure Emotion
01:56:46 – Does Aston Martin Need a Bigger Owner?
02:07:02 – Mythology, Brand Power, and Why People Buy with Emotion
02:09:52 – Residuals, Oversupply, and the Ugly Truth About Luxury Cars
02:18:51 – Leaving Aston, Stellantis, and Big-Group Politics
02:28:38 – Simon Sproule’s 3 Keys to Success and Final Thoughts
#Tesla #ElonMusk #CarIndustry #Automotive #Podcast #CarlosGhosn #EV #Nissan #Ford #AstonMartin #LuxuryCars #Business #motomanpodcast
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