Welcome to the wild world of west coast nostalgia master Bob Smith. Cutting his teeth at Nike for over a decade, Bob thrived with their boundless resources and struggled through being micro managed for optimal efficiency. His creativity is contagious throughout this interview covering everything from aiming high to the allure of 21 Jump Street to fighting through motivational anxiety. Nothing can stop this California Transplant from gnashing his teeth at the world and forging ahead with his latest endeavor, OreCal Sportswear. Bob has taken his decades of experience and honed in on his passion to create an immersive, high quality experience told through apparel and we get to hear about how he accomplished just that. He knows how to play and he knows exactly what he wants to say so be sure you listen to a master at his craft. Talking Points The difficult adjustment of Being dragged up to Oregon at ten years old. Growing through difficulty and Sagmeister's take on happiness. Los Angeles Nostalgia and all the special sorts of bat shit we hold onto. The west coast story behind OreCal. The insecurity of the creative mind coupled with the arrogance to know better. Motivational anxiety. Unpacking definitions of the stressors that are holding you back. Building a Nike store inside Nike with a small budget and some blind faith. Regional ads, tapping into the zeitgeist, and losing the sexy core of the company. Ratcheting up your presentation each time you do it until the powers that be get the message. The problem solving part of design that isn't design at all and the crucial ability to execute. A decade of working in a formative environment that can show you what works. Making a souvenir of the story you're told and what makes you hold onto something. The importance of "Fuck You Money." Blowing smoke yo everyone's ass to keep an entire corporation on the same page. Senior Troublemaker: Department of Office Confiscation. The energy to innovate versus the energy to operate. Feeling betrayed by Nike and bracing your ego for moving on. Mid life creative crisis that might be linked to drop offs in testosterone. Templates and gray spaces in education and learning how to learn. The triple crown in Shoe City. Pouring your life's experience into OreCal and the fuel of curiosity. Aim high, be smart, and slowly working your way to the front of the plane. Where is the profitability? Developing sustainability in your brand while you go global with a brand based off two American states. Growth arcs, spirit, and deliberately working the reoccurring patterns in your favor. You know how to play, but what do you want to say? Taking The Grateful Dead approach to a brand. Telling your story and the importance of narratives. "Design is a good idea." Environments that give off great energy, compartmentalization, and overall management capabilities. Is it better to not know who you're talking to? The benefit of meeting your peers and leaving your creative bubble. Developing the intuition to know how many bells and whistles your product needs. The devil in the details and the social cues we make off appearance. Can't versus won't and observation versus judgement. Neglecting the imagery that feeds into the experience. Finding your identity on 21 Jump Street in a town without any punk rockers around. Protecting your bat shit and making connections. Microchoices that effect your entire life and waxing poetic on a spiderweb of choices. Getting aggressive and keeping your mind tuned up to the challenge ahead of you. The Magic on the tape belongs to us. *** brian Flynn episode / dr Kuhlken episode****
990 - Summertime Sadness - Hammer Time 81
What are the songs that make you cry? We listen and talk about the songs that get us in the feels.
989 - The Race To The Bottom Part 02 - It's Not About Bad Art, It's About Bad Business
Race To The Bottom on Shop Talk continues with a look at how undercutting the creative industry could mean doom and gloom for future creative workers.
988 - Old Timey Radio Memes Volume 2 - With Colonel Tower & Buck Brickley
Before there was an internet or a world wide web, before there were web browsers and memes, there was the radio and pile of golden cassettes that would be passed around band to band, van to van. These are those golden radio memes.
454 - Johnny Cupcakes
For over a decade Johnny Cupcakes has redefined retail through experience design. At first glance you may think Johnny Earle built a streetwear brand or you might think you're waiting in a very long line for what must be an incredible bakery... and either way you'd be wrong. Johnny Cupcakes knew that the true value in his brand and the way to create an unwavering customer base was to give them something more than a poly cotton blend tee adorned by a clever design. From the packaging to the point of purchase, Johnny Cupcakes employed every trick that is and isn't in the book to keep his customers wondering what he would cook up next. From coffins to ice cream trucks to vanilla car fresheners you'll hear first hand how this one time magician captivated an audience for over a decade with his imagination. Talking Points Setting Cupcake logos on fire and the Johnny's early days. Being a serial entrepreneur and John The Magic Boy. Beating the school store and getting your first 144 whoopee cushions. The On Broken Wings oder add-on that started it all. Finding the benefits behind your obstacle. The greatest leap of faith and trusting your vision. Halfstepping through life or going all in. Utilizing your space five different ways to win. Tricking the general public and engaging strangers. Commercial Grade Refrigerators or Ikea shelves? Building a family owned t shirt bakery. Making an idea or product more than an idea or a product. The Wall of Ovens that raised the retail bar. Eating with Winnie Cooper and marrying your toughest critic. Realizing when a dream has become a prison. Paying attention to your P and L. The difficult decisions that have to be made to regain control of your vision. Managing people and ignoring your business hat. Screwing up, trying new things, and challenging yourself. The undercurrent of success that can drag you down. Getting your customers to advertise for you. Connecting with minds, hearts, and stomachs to make something more than just a design. The process of licensing and pulling Clark Orr's leg. Cute overload for collectors and keeping to the key line. Franchising, investors, and keeping your creative control. The Undertaker Baker does Halloween right while bucking traditional advertising methods. Outdoing yourself on a regular basis. If it all went away... what would Johnny Earle do next. Googling someone's net worth. The secret to customer loyalty.