AM/PM Podcast

Amazon limiting written reviews for customers to read, Helium 10 MCP hackathon contest with big prizes, and new Helium 10 ChatGPT plugin.

We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

Amazon Limits How Many Reviews Shoppers Can Read
https://www.ecommercebytes.com/2026/08/16/amazon-limits-how-many-reviews-shoppers-can-read/

Helium 10 Hackathon
Helium 10 is launching an MCP and Prompt Hackathon where sellers can submit their best Claude skill, prompt, or both for a chance to win prizes worth up to $4,500. Submissions should demonstrate creative ways to use Helium 10 data to save time or money, improve efficiency, increase sales, or accomplish things that weren’t possible before MCP. Finalists may present their creations during a live webinar on September 3 at 8 a.m. Pacific, giving sellers a chance to learn from each other and discover new ways to use MCP. Prizes include up to a full year of Helium 10 Diamond plus Amazon gift cards. **Submit your skill or prompt by the September 1 deadline at http://h10.me/hackathon.**

Trade Court Upholds the End of De Minimis: What the “Detroit Axle” Ruling Means for Ecommerce
https://www.ecomm-alliance.org/blog/trade-court-upholds-the-end-of-de-minimis/

New Helium 10 ChatGPT Plugin
Helium 10 has launched its new ChatGPT plugin, giving Diamond plan members and above direct access to the full Helium 10 MCP experience inside ChatGPT. Once installed and connected, users can tap into 70 different tools covering keyword and product research, competitor analysis, listing optimization, historical rank, search volume, pricing, sales velocity, P&L, advertising, inventory, and more—without downloading and uploading reports. By pulling directly from actual Helium 10 and Amazon data, the integration also helps reduce AI hallucinations and makes analyzing seller data faster and easier. Usage counts toward the same combined 1,000 MCP call limit per billing cycle.

Amazon Solution Provider Services: New Seller Central Authorisation Process Starting 8/10/2026
https://ecomranker.com/amazon-seller-central-authorisation-process-2026/

Harvest SQP Keywords with AI
Bradley introduces the new Search Query Performance Outperformer Skill for the Helium 10 MCP, designed to uncover high-opportunity keywords by analyzing a full year of SQP data and identifying terms where your product converts better than the market. The skill cross-checks Keyword Tracker, Cerebro, and Helium 10 Ads to find outperforming keywords you aren’t tracking, keywords with weak organic or sponsored visibility, and advertising opportunities where you should add a target or increase your bid. What could take an hour of manually downloading and comparing reports can be completed in about a minute, and with the new Helium 10 Ads write capabilities available to Elite members and coming soon to Diamond, the MCP can even implement keyword and bid changes for you. To get the skill, comment “I need the SQP Outperformer Skill” below and we’ll send you the download link.

New AI Agent For Amazon Keyword Research
Helium 10 has launched Helium, its new built-in AI agent, in beta for Diamond members and above. Think of it as having an AI assistant like ChatGPT or Claude directly inside Helium 10, without needing an outside subscription or using external AI tokens. Because Helium connects directly to Helium 10 data, it can quickly run analyses across tools like Cerebro, Search Query Performance, Keyword Tracker, and Helium 10 Ads, helping identify keyword gaps, analyze sales and conversion performance, compare listings with competitors, audit advertising, and more. Helium is also being built with Helium 10-specific knowledge, allowing it to proactively surface insights and opportunities beyond what you explicitly ask. Future capabilities are expected to include custom dashboards, scheduled tasks, and more advanced workflows. Diamond and Elite members can find “Ask Helium” inside Helium 10 and start testing the beta now.

Amazon Prime Air drone delivery is expanding to nearly 500 US cities and towns this year
https://www.aboutamazon.com/news/transportation/amazon-prime-air-drone-delivery-expansion

That’s a wrap for this week’s Weekly Buzz! We hope you found these updates helpful and are ready to put them into action. Be sure to check back next week for the latest Amazon, e-commerce, and Helium 10 news. Until then, we’ll see you next week to find out what’s buzzing!

In episode 547 of the AM/PM Podcast and Weekly Buzz, Carrie talks about:

00:00 - Introduction

00:44 - Amazon Limiting Reviews?

02:31 - Helium 10 Hackathon

05:45 - Trade Court Upholds De Minimis Ruling

07:31 - New ChatGPT Amazon Plugin

09:54 - New Authorization Process for Service Providers

10:58 - Harvest SQP Keywords with AI

14:56 - New AI Agent For Amazon Keyword Research

20:27 - Amazon's Prime Air Drone Delivery

In this episode, Bradley shares 10 new tools and strategies for Amazon, TikTok Shop, and Walmart sellers, covering AI research, ad tactics, inventory, indexing, and smarter profit tracking.

What if you could uncover keyword indexing problems, research entire Amazon niches with AI, monitor sales across marketplaces, and find new advertising opportunities in a fraction of the time? In this episode, Bradley Sutton breaks down 10 new Helium 10 tools and strategies, plus 2 bonuses, built to help Amazon, TikTok Shop, and Walmart sellers make faster, more informed decisions.

 

The episode dives heavily into new Helium 10 MCP capabilities, including Black Box Niche research, historical price, BSR, review, and search volume data, Index Checker, Product Targeting, and competitor research. Bradley demonstrates how these tools can work together with Claude to uncover niche opportunities, analyze competitors, identify keyword gaps, and find potential product targets without jumping manually between multiple reports.

 

There are also updates designed to improve everyday operations. Sellers can now check keyword indexing directly from Keyword Tracker, use prebuilt advertising tactics and bid rules, monitor TikTok Shop performance through Seller Pulse, view Walmart inventory levels, account for indirect business costs inside Profits, and gain greater visibility into AWD inventory. Each feature is connected to a practical strategy for protecting profitability, improving advertising, or spotting problems before they become bigger issues.

The biggest takeaway is that these aren't just new buttons to click. They're opportunities to combine AI, automation, and better data into smarter workflows for your e-commerce business. Whether you're researching your next product, optimizing PPC, watching inventory, or figuring out why a keyword suddenly stopped ranking, the right data can help you act faster and make better decisions before your competitors do.

In episode 546 of the AM/PM Podcast, Bradley covers:

00:00 - Introduction

01:27 - Keyword Tracker Index Checker

04:57 - Niche MCP

08:00 - MCP History - Price, BSR, Reviews, Search Volume

11:16 - Amazon Ads Tactics

15:56 - Index Checker MCP

18:21 - TikTok Shop Seller Pulse

20:09 - MCP Product Targeting

23:48 - Walmart Inventory Levels

24:53 - MCP Competitors

29:02 - Amazon Indirect Costs

31:20 - AWD Inventory

TikTok Shop USA sales are booming. There are some new regulations for packaging if you're selling in Europe, and the most-requested tool for MCP for Helium 10 is now available. These stories and more on today's weekly buzz!

 

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

TikTok Shop’s U.S. GMV Nearly Doubles to $11.8B in H1 2026
https://www.netinfluencer.com/tiktok-shop-us-gmv-nearly-doubles-to-11-8b-usd-in-h1-2026/

Why China’s traders, e-commerce merchants feel boxed in by new EU packaging rules
https://www.scmp.com/economy/policy/article/3363746/why-chinas-traders-e-commerce-merchants-feel-boxed-new-eu-packaging-rules

Most Asked For Helium 10 MCP Update
Helium 10 has launched Black Box Niche for MCP, giving sellers the X-ray-style data they’ve been asking for directly inside Claude. Instead of researching keywords one at a time with the Chrome extension, users can analyze multiple niches at once and compare metrics like search volume, top-product revenue, number of listings generating over $5,000 in sales, and how many top products have low review counts. The feature makes it much faster to compare market opportunities and competition across multiple keywords using the Helium 10 MCP.

 

How Amazon's AI shopping assistant makes hundreds of millions of products feel personal
https://www.aboutamazon.com/news/retail/alexa-for-shopping-learn-and-be-curious-podcast

Optimize your listings with built-in Seller Central tools
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR1ZKWFZETkRTSFhYQVo1

Amazon Expands Locker Network to more than 750 U.S. College Locations
https://press.aboutamazon.com/retail/2026/8/amazon-expands-locker-network-to-more-than-750-u-s-college-locations

In episode 545 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

00:00 -  Introduction

00:43 - TikTok Shop US BOOMING

03:13 - New EU Packaging Regulations

05:11 - Most Asked For MCP Update

09:13 - Amazon's Alexa Predictions

14:36 - Research Dead Amazon Listings For Opportunity

17:55 - Amazon Caters To College Students

What if one overlooked Amazon metric is quietly costing you sales? Discover how keyword tracking, rank data, and smarter PPC decisions can uncover hidden revenue and stop wasted ad spend.

 

Amazon sellers spend countless hours researching products, optimizing listings, and managing PPC, but one important metric can easily get overlooked: keyword rank. In this episode, Bradley Sutton breaks down why tracking where your products appear for important search terms can reveal whether your advertising is actually helping your business grow or simply burning through your budget.

Even with the rise of AI-powered shopping experiences, keywords remain a major part of how customers discover products on Amazon. Bradley uses real account data, Search Query Performance, and Helium 10 MCP inside Claude to show just how much revenue individual keywords can generate. In one example, a single keyword accounted for thousands of dollars in sales, while hundreds of different search terms contributed purchases to the same product.

But finding keywords is only the beginning. Bradley explains how sellers can monitor sponsored and organic rank, identify keyword opportunities competitors are already winning, track relative rank, and automatically discover new search terms worth watching. He also shows how keyword data can inform PPC decisions, including when to raise bids, lower them, pause campaigns, or restart advertising when organic rankings begin to fall.

The biggest opportunity comes from turning that data into action. Instead of manually checking dozens of keywords and adjusting bids throughout the day, sellers can connect keyword tracking with advertising rules to dramatically reduce repetitive work. The takeaway is clear: understand which keywords are actually driving your business, track how your rankings change, and use that information to spend smarter. Small improvements across the right keywords can add up to significant sales while helping prevent thousands of dollars in wasted advertising.

In episode 544 of the AM/PM Podcast, Bradley discusses:

00:00 - Introduction

01:30 - The Amazon Metric Most Sellers Overlook

03:00 - How Much Amazon Revenue Comes From Keywords?

07:59 - Why Page One Ranking Matters

08:04 - Using Title Density To Find Ranking Opportunities

13:04 - Is Your PPC Actually Improving Organic Rank?

15:17 - Tracking Sponsored And Organic Keyword Rank

21:34 - How One Keyword Generated Thousands In Sales

22:34 - 333 Keywords Driving Purchases

23:34 - Finding Competitor Keyword Opportunities

27:48 - Tracking Your Rank Against Competitors

28:45 - Automatically Finding New Keywords

30:50 - Automating PPC Bid Changes With Keyword Rank

34:40 - Amazon Keyword Strategy Q&A

36:12 - How Many Keywords Should You Track?

38:29 - How To Choose The Right Competitors

New sponsored product creator campaigns, TikTok Shop now has MCF, and how Walmart is using AI to increase delivery speeds. These and more buzzing news on this week's episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

TikTok Enters the Multichannel Fulfillment Race with FBT MCF
https://www.geekseller.com/blog/tiktok-enters-the-multichannel-fulfillment-race-with-fbt-mcf/

New Helium 10 MCP Claude Skill: How To Check Amazon Relevancy
Helium 10’s Amazon Recommended Rank Claude skill reveals how Amazon’s relevancy engine views your ASIN, identifies keywords that may struggle to earn impressions, and uncovers stronger advertising opportunities before you waste budget. Use it to analyze your products or competitors at scale. To get the skill, comment “ARR skill” on Instagram, YouTube, or wherever you’re watching, and the download link will be sent to your DMs.

How Walmart is increasing delivery speed using AI models
https://www.retailbrew.com/stories/how-walmart-is-increasing-delivery-speed-using-ai-models

Amazon Seller Central News: Answers to your product title update questions
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQzU4QktUVlpFRE1BWko5

Amazon Seller Central News: Understand why you’re not the Featured Offer
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRkpQQ0JFVzRWRVBERUpZ

Report Amazon brand violations faster with one guided experience
https://sell.amazon.com/blog/announcements/report-a-violation

Amazon Seller Central News: Boost your sales during the Labor Day Sale
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRFRGOVFVMkpDWUNCNVRC

In episode 543 of the AM/PM Podcast and Weekly Buzz, Carrie covers:

00:00 - Introduction

00:42 - New Sponsored Product Creator Ads

03:14 - TikTok Shop Now Offers MCF

05:22 - How To Check Amazon Relevancy

13:19 - Walmart Uses AI to Increase Delivery Speed

14:39 - Answers to Your Title And Item Highlights Questions

17:44 - Why You're Not Winning the Buy Box

18:49 - Report Violations Faster

19:31 - How to Calculate TikTok Shop Profitability

22:51 - Boost Sales During Amazon's Labor Day Sale