My First Million

$1M Attention Guide: 15+ ways to get eyeballs on what you're building https://clickhubspot.com/tkwc

Episode 845: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to marketing legend Rory Sutherland ( https://x.com/rorysutherland ).

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Show Notes:

(0:00) Intro

(1:44) Horsepower

(12:15) Reverse benchmarking

(17:38) Pay attention to what irritates you

(21:47) Ogilvy secrets

(27:28) Marketing hacks used by Apple, UBER, McDonald's

(36:35) direct response marketing 101

(1:08:50) Recommended reading

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Links:

• Alchemy - https://www.amazon.com/dp/B01F1HOAWA

• Illusion of Choice - https://www.amazon.com/dp/0857199749

• Nassim Taleb books - https://www.amazon.com/stores/Nassim-Nicholas-Taleb/author/B000APVZ7W

• Ogilvy on Advertising - https://www.amazon.com/dp/039472903X

• Writing That Works - https://www.amazon.com/dp/0060956437

• When More Is Not Better - https://www.amazon.com/dp/1647820065

• Scientific Advertising - https://a.co/d/0ixEJA1B

• The Choice Factory - https://a.co/d/0ixa769O

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Check Out Sam's Stuff:

• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm

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Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com

• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/

Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC

• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:

beehiiv.com/mfm-challenge

My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

Unsexy Business Ideas Database: https://clickhubspot.com/kpfm

Episode 844: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about how one of the richest families in America makes its money.

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Show Notes:

(0:00) The Cargill family

(13:15) projects vs empires

(15:00) family meetings create family dynasties

(22:55) Jevon's paradox

(29:00) the story of Luddites

(39:19) Where's the opportunity

(49:00) the phrases we tell ourselves

(52:00) The ice king

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Links:

• The Medici effect - https://www.amazon.com/dp/1591391865

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Check Out Sam's Stuff:

• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm

—

Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com

• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/

Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC

• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:

beehiiv.com/mfm-challenge

My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

Blue-Collar Business Ideas Database: https://clickhubspot.com/rvko

Sam Parr ( https://x.com/theSamParr ) spends the day with Mark O’Brien ( https://www.instagram.com/themarkobrienteam ) to see what it’s like to be a blue collar millionaire.

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Links

Mark O’Brien - https://buildmeabrownstone.com/

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Check Out Sam's Stuff:

• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm

—

Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com

• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/

Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC

• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:

beehiiv.com/mfm-challenge

My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

Ray Dalio's rules for building wealth: https://clickhubspot.com/rgsk

Episode 842: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) sit down with Ray Dalio ( https://x.com/RayDalio ) to talk about the holy grail of investing strategies.

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Show Notes:

(0:00) Intro

(0:49) Hitting rock bottom

(8:28) Personality traits of the 1%

(14:22) Partnerships that win

(18:25) Pain + Reflection = Progress

(23:30) What’s the money for anyway?

(26:26) Principles

(28:41) Ray’s hiring philosophy

(30:43) Being a caddy

(35:16) Mistakes smart investors make

(37:01) What Ray spends his money on

(39:13) Aliens

(41:00) The 5 Big Forces

(46:35) Investing in Gold and Bubble Mechanics

(52:55) How Bridgewater became the biggest hedge fund

(55:40) The gap between the best and everyone else

(59:26) The 1 Big Takeaway

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Links:

• Ray’s Personality Test - https://principlesyou.com/

• Bridgewater Associates - https://www.bridgewater.com/

—

Check Out Sam's Stuff:

• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm

—

Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com

• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/

Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC

• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:

beehiiv.com/mfm-challenge

My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

Investing Guide: https://clickhubspot.com/epkr

Episode 841: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to legendary investor Howard Marks about AI and making decisions in the face of fear and uncertainty.

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Show Notes:

(0:00) AI Hurtles Ahead

(8:26) second level thinking

(10:21) investing through the end of the world

(14:47) raising $11B at a time of crisis

(17:54) investing with fear

(20:22) the key to a successful partnership

(25:01) being a good father

(27:37) only 1 success: to live your life your way

(34:17) Having lunch with Warren Buffett

(37:18) What people don't know about Buffett

(39:37) cigar butt investing

(41:35) recommended reading

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Links:

• AI Hurtles Ahead - https://www.oaktreecapital.com/insights/memo/ai-hurtles-ahead

• A Short History of Financial Euphoria - https://www.amazon.com/History-Financial-Euphoria-Penguin-Business/dp/0140238565

• Fooled by Randomness - https://www.amazon.com/Fooled-Randomness-Hidden-Markets-Incerto/dp/0812975219

—

Check Out Sam's Stuff:

• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm

—

Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com

• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury - Shaan uses Mercury for banking across all of his companies. you can too: http://mercury.com/

Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC

• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:

beehiiv.com/mfm-challenge

My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /