The Startup Ideas Podcast

• The YouTube Loophole Printing $1M+ for SaaS Startups Right Now

  Join me as I chat with Cody Schneider about the power of using YouTube Creators for influencer marketing. Cody explains a step-by-step playbook for acquiring customers through YouTube creator partnerships. The strategy involves reaching out to 100+ creators in your niche, offering a three-video package plus affiliate commission, identifying which creators drive the most conversions, then putting top performers on monthly retainers. This creates a scalable system where you eventually have dozens of creators regularly making content about your product, with trackable ROI through affiliate links. Timestamps: 00:00 - Intro 01:03 - Why partner with Youtube Creators 04:38 - How to find and contact YouTube creators 08:11 - Crafting the email and follow-up strategy 09:26 - Overview of the Strategy 14:42 - The value of underpriced attention 19:12 - The numbers and scaling the process 22:06 - Biggest Bottleneck 22:50 - Automating the process 24:47 - Why start now Key Points: • YouTube creators + affiliate marketing is an effective strategy for getting initial customers, especially for SMB products with one killer feature • The strategy works by reaching out to creators, having them make videos about your product, and giving them affiliate commissions • This is a marketing arbitrage opportunity because many smaller creators (10k-50k subscribers) don't know how to properly price themselves • The goal is to identify underpriced creators, test them, then put the best performers on retainer to create monthly content The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg  Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL Cody’s startup: https://www.graphed.com  X/Twitter: https://x.com/codyschneiderxx  Youtube: https://www.youtube.com/@codyschneiderx

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• what the heck is GEO (AI search, rankings, $$$)

  Join me as I chat with Cody Schneider about AI Search. Cody explains that while AI search (GEO) is generating buzz, it currently represents a small portion of overall search volume compared to traditional search engines. The value lies in highly qualified leads, with conversion rates of 10-40% from AI search traffic. To optimize for AI search, businesses need to identify which URLs are being referenced by AI for relevant queries and work to get their brand mentioned on those pages. Timestamps: 00:00 - Intro 00:51 - What is GEO/AI search? 02:18 - Who GEO is most effective for? 08:16 - How AI search actually functions 12:31 - Tools and strategies for optimizing for AI search 16:45 - Why are people obsessed with GEO 19:56 - Discussion of available tracking tools 22:41 - Final Thoughts on AI Search and GEO Key Points: • GEO (AI Search) refers to search queries through AI platforms like Perplexity, ChatGPT, and Gemini • AI search works by expanding user queries into multiple derivative searches, then scraping top Google results • Most effective for businesses with long purchasing decision timelines (SaaS, local service businesses) • Success requires getting your brand mentioned on multiple high-ranking pages that AI references The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg  Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL Cody’s startup: https://www.graphed.com  X/Twitter: https://x.com/codyschneiderxx  Youtube: https://www.youtube.com/@codyschneiderx

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• This Solopreneur Called Me to Fix His $20k/mo SaaS

  Join me as I chat with Jack Friks, founder of PostBridge and marketer Gabe Fletcher about how to address PostBridge's 20% churn rate. Gabe provides a strategic framework for reducing churn, including creating a community around the product, embedding Jack's personality into the tool, collecting better user data, and developing a unique product metric. The conversation explores how positioning, pricing, and user experience can be optimized to increase retention. Timestamps: 00:00 - Introduction and purpose of the discussion 02:47 - PostBridge Overview 04:17 - Old Way vs New Way 11:15 - PostBridge Positioning 16:17 - Getting More User Data 19:05 - Email Marketing 22:32 - Onboarding Flow 24:57 - Indie Founder Trend 32:32 - Clear Positioning/Gamifying 39:34 - Importance of YouTube 47:39 -Creating A Unique Product Metric 54:23 - Market expansion strategies 01:02:08 - Data and Mission Drift 01:05:42 - The Team Around Jack 01:07:14 - World Building Explained Key Points: • Jack Friks' product PostBridge is making $20,000 MRR but facing significant churn issues • Gabe Fletcher provides a comprehensive analysis of how to reduce churn through multiple strategies • The importance of creating a unique product identity and embedding the founder's personality into the product • Strategies for data collection, user engagement, and expanding beyond a single platform The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg  Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JACK ON SOCIAL: PostBridge: https://www.post-bridge.com X/Twitter: https://x.com/jackfriks FIND GABE ON SOCIAL: X/Twitter: https://x.com/makershelpdesk

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• How I Run a $1M+ Startup with AI (7 Workflows You Can COPY Today)

  Join me as I chat with Rowan Cheung about how he uses practical AI workflows that help his small team at The Rundown operate like a much larger organization. He demonstrates how they use AI for content creation (including AI avatars and writing assistance), business operations (meeting scheduling and email management), and team efficiency (onboarding and research). Each workflow includes specific tools, prompts, and implementation strategies that listeners can adopt for their own businesses. Timestamps: 00:00 - Intro 02:53 - 1) AI avatars for content creation 13:56 -2) AI Tweet Generator 19:27 - 3) AI Newsletter Editor 22:53 - 4) Lindy AI Agent Personal Assistant 30:01 - 5) Perplexity AI Tutor 34:01 - 6) New Hire Onboarding GPT 37:32 - 7) Email Manager/Sponsorship Finder AI Agent Key Points • Rowan uses AI avatars (HeyGen + 11Labs) to create short-form video content, showing only the avatar briefly while using B-roll for most of the video • Voice dictation combined with Claude AI trained on personal writing style creates Twitter/social media content that's "90% ready" • Lindy AI serves as a meeting scheduling agent that works 24/7 without requiring Calendly links • Perplexity Comment functions as an AI tutor for YouTube videos, allowing users to ask questions about video content • Custom GPT for new hire onboarding eliminates repetitive questions by containing company SOPs, policies, and team information The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg  Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND ROWAN ON SOCIAL The Rundown: https://www.therundown.ai X/Twitter: https://x.com/rowancheung Instagram: https://www.instagram.com/rowancheung/

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• Meet the AI Meme Millionaire

  Join me as I chat with Ben Benkhin, Creator of WOMBO, about how he built mobile apps that achieved over 250 million downloads by identifying emerging AI technologies and making them accessible through simple, user-friendly interfaces. His first app, Wombo, allowed users to animate selfies to sing popular songs, while Dream was an early art generator that predated tools like Midjourney. Ben emphasizes the importance of studying viral content formats and creating apps that help users easily produce shareable content. Timestamps: 0:00 - Intro 02:00 - The "Copy What Works" Strategy 05:15 - Competition is GOOD 07:13 - WOMBO Demo 08:15 - Engineering for Virality 11:53 - Steps to creating viral mobile app 15:20 - WOMBO Story Continued 21:26 - Monetization strategy 23:57 - Optimization and Evolution of Wombo 29:22 - Advice for building an AI Mobile Apps 30:07 - Viral Content Creation and Studying Trends Key Points: • Ben created viral AI apps including Wombo and Dream by identifying open-source AI models and making them accessible through simple mobile interfaces • His strategy involves studying what's already working in the market and putting his own spin on it ("mimesis") • The most successful apps have a viral content creation loop where users create shareable content that drives new user acquisition • Monetization came through subscriptions and ads, with only 2% of users paying while the other 98% drive virality The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg  Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND BEN ON SOCIAL X/Twitter: https://x.com/benzion_b W AI: https://w.ai WOMBO: https://wombo.com/m/home

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