BigDeal

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/burnout

You've been telling yourself the same story. That you're burned out. That you need a break. That you've worked too hard for too long. Here's the truth: you're not burned out, your systems are just broken. Most people aren't exhausted from working too much, they're exhausted from doing too much of what they hate, what they're not good at, and what doesn't make them money.

This episode breaks down why you're calling it burnout when you actually just have a job you don't like, even if you own the company. From the CATO process that cuts the chaos to the hero complex that's secretly killing your business, you'll learn how to stop being the ball hog, start building a team better than you, and finally create a business that energizes you instead of draining you.

In this episode, you'll learn:

Why you're not burned out for the reasons you think, and how doing too much of what you don't like, aren't good at, and aren't uniquely skilled at is draining your energy every single day

The CATO process: how to cut all the things that don't make you revenue, automate the things that make you the most revenue first, delegate the high revenue tasks you don't like doing, and outsource everything else so you can finally stop being the hero

Why being the hero feels like taking heroin and how treating yourself like a drug addict in your business keeps you stuck doing work you hate while annoying everyone around you

The Walt Disney principle: how your job as CEO is not to do everything but to hire a team of A players better than you who believe in your vision so much they come work for you even though they're fully competent enough to do it themselves

Why champions don't run at playoff level speed always, how to replace the word burnout with tired or break, and the question that snaps you back into focus: do you want to quit or do you just need a nap

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(00:00:00) Introduction: The Burnout Trap Nobody Talks About
(00:00:35) You're Not Burned Out, You Just Have a Job You Don't Like
(00:02:51) The Hero Drug: Why Being Needed Is Killing Your Business
(00:03:48) The CATO Process: Cut, Automate, Delegate, Outsource
(00:04:37) The Walt Disney Principle: Build a Team Better Than You
(00:07:08) The Ball Hog Problem: When Competence Becomes Your Prison
(00:07:38) Do You Want to Quit or Do You Just Need a Nap?
(00:09:54) Talking Employees Off the Edge: The Self-Reflection Method
(00:12:34) Set and Setting: Change Your Environment to Change Your Energy
(00:13:31) The Big Why: When Your Purpose Overcomes Any How
(00:15:34) Parting Words: Just Don't Quit

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My new book "Own Or Be Owned" is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I’ve seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bored

Todya’s episode breaks down the hidden superpower behind every high performer: boredom tolerance. Most people fail because they can't sit still long enough for their work to compound. From the attrition moat that clears your competition to the GRIT framework that keeps you in the game, you'll learn why the crowd thins out by commitment, not talent, and how staying boring makes you rich.

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(00:00:00) Introduction: The Hidden Superpower Every High Performer Has
(00:00:50) The Attrition Moat: Why Commitment Beats Talent Every Time
(00:02:39) The MailChimp Story: Eight Years of Boring That Built Billions
(00:04:08) The Novelty Cliff: When Your Brain Stops Rewarding You
(00:05:33) Wanting vs Liking: The Restaurant Test
(00:06:36) Boredom Is a Signal, Not a Verdict
(00:07:16) The GRIT System: Gamify It with the Scoreboard Rule
(00:10:14) Rename and Reframe: The Toll You Pay on the Road to Mastery
(00:13:11) If Then Framework: Delete the Decision in Advance
(00:14:57) The Temptation Bundle and Shrink the Rep Rule

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My new book OWN OR BE OWNED is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I’ve seen determine whether you print cash or hate your life. Go go go: https://contrarianthinking.biz/hudson

Joe Hudson is one of the most sought after CEO coaches in the world, mentoring founders from Mark Pincus to Sam Altman and turning struggling companies into billion dollar businesses. He's spent decades unlocking the hidden patterns that keep high performers stuck, and in this episode, he breaks down why work ethic is overrated, how self-reliance is secretly killing your growth, and the exact frameworks billionaire CEOs use to make great decisions without burning out.

In this episode, you'll learn:

Why work ethic is way overrated

The golden algorithm

Why shame is the lock that holds bad habits in place

The “no” doctrine

Why self-reliance is the biggest trap for entrepreneurs

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(00:00:00) Introduction: Work Ethic Is Way Overrated
(00:00:56) The Golden Algorithm: What You Avoid, You Invite
(00:02:18) Shame Is the Lock That Holds Bad Habits in Place
(00:05:08) Every Business Problem Is a Self-Awareness Problem
(00:07:39) The Action Needed Email Protocol
(00:09:19) Obsession Over Work Ethic: What Actually Makes You Rich
(00:11:20) Decision-Making Happens in the Emotional Center of Your Brain
(00:13:40) Enjoyment Is Efficiency: The 10% More Experiment
(00:14:34) Hire for What They'd Do for Free
(00:15:35) Sitting Across From Billionaires: The Better Than and Worse Than Paradox
(00:16:59) How to Say the Hard Thing: Every Time I Pucker, I Say It
(00:24:07) Owning Your Projection: The Blame Tool
(00:26:02) The No Doctrine: Stop Trying to Convince Your Team
(00:29:13) Work Ethic Doesn't Correlate With Wealth
(00:32:35) Money Beliefs: Why People Without Money Think It Will Solve Everything
(00:34:42) Complexity Is the New Enemy: You Have to Actively Dismantle It
(00:35:55) The Hardest Conversations Build the Most Trust
(00:51:24) Build the Part You Understand the Least First
(00:53:08) Pace and Spin: Track Wasted Energy, Not Just Output
(00:53:17) Maximalism Works: Think Bigger Than You Think You Can
(00:54:32) Culture Is Where Maximalists Stop Being Maximalists
(00:56:31) AI Is Commoditizing Everything Except Creativity and Teamwork
(00:59:14) Most Meetings Suck: If the Outcome Is More Meetings, That Meeting Sucked
(01:02:23) Never Have One-on-Ones: They Create Politics
(01:03:28) No Secrets: Assume Everything You Say Gets Said to Everyone
(01:06:48) Where Do You Want Diversity and Where Don't You?
(01:08:50) The Leader's Happiness Is the Company's Health
(01:11:17) Self-Reliance Is the Ceiling: You Can't Grow Without Help

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My new book Own Or Be Owned is about building a business that makes more money without needing more of you. Grab your FREE ticket to the live launch, get our scaling tool, and enter for a shot at $1 MILLION in cash and prizes: https://contrarianthinking.biz/raiseyourprices

The only thing between you and the income you want is believing you need permission to charge what you're worth.

In this episode, you'll learn:

The “Fear Tax”

Why discounting is a death spiral and how Bed Bath & Beyond went bankrupt

The value split pricing model: how to charge 10% to 30% of the value you create so your client keeps 70% to 90% of the upside and everybody wins

The Seven Deadly Pricing Sins

My five step repricing framework

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(00:00:00) Introduction: The Fear Tax and Why You're Underpriced
(00:00:50) Jenny's Splendid Ice Cream: The $2 Scoop That Almost Killed a Dream
(00:03:38) The Seven Deadly Pricing Sins: How to Identify Your Mistakes
(00:05:45) Chris Doe on Pricing Psychology: The With or Without You Energy
(00:07:50) Sin One and Two: Imitation and Delusion
(00:09:09) Sin Three: Surrender Through Discounting
(00:10:58) Sin Four Through Seven: Hustle Poverty, Hero Complex, Doormat Work, and Self-Extraction
(00:15:01) Charlie's Story: From $5K Job Coaching to $40K Book Proposals
(00:17:16) Value-Based Pricing: The 10-20-30% Formula
(00:18:50) Compared to What: The Most Powerful Sales Question
(00:21:06) The Five-Step Repricing Framework: Floor, Ceiling, and Action
(00:24:31) The Million Dollar Book Launch and Your Next Move

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📸 Instagram: https://www.instagram.com/bigdeal.podcast
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📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
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🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
Learn more about your ad choices. Visit megaphone.fm/adchoices

Own Or Be Owned is about building a business that makes more money without needing more of you. Grab your FREE ticket to the live launch, get our scaling tool, and enter for a shot at $1 MILLION in cash and prizes: https://contrarianthinking.biz/bigdeal-yung-pueblo

You’ve been telling yourself the same story: you need more time to start meditating, the perfect conditions to find peace, or for everything to settle before clarity comes. But the only thing between you and the life you want may be believing you need something you don’t already have. Yung Pueblo is a bestselling author with millions of followers who has spent more than a year of his life in silent meditation retreats and meditates two hours every day.

In this episode, you'll learn:

Why pain has a magnetic force that can pull you toward evolution or trap you in darkness, and how building awareness through meditation creates the spacious mind you need to choose skillfully

The slow down framework: how pausing before you react gives you the space to transmute defensive impulses into productive action, and why your first reaction is never the real you

Why Yung Pueblo meditates two hours every day no matter what and how spending more than a year of his life in silent retreats taught him that the breath and the body give you total access to all the wisdom in the universe

How to tell the difference between ego and intuition: ego is snappy, loud, and mental, while intuition feels bodily, calm, and like waves repeatedly pointing you toward the same direction

The don't grab anything principle: how observing everything that arises without grabbing onto any story or emotion reveals that all pain eventually passes away, and why letting go is healing but never a one-time event

Pre-order Yung Pueblo's new book "Journey: The Year That Changes Everything" here: https://yungpueblo.com/journey

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(00:00:00) Introduction: The Burnout Trap and the Power of Saying No
(00:00:31) The Tattoo Test: What Resonates Most With Millions
(00:01:28) The 60-Day Silent Retreat: 14,000 Hours of Meditation
(00:02:57) Obsession vs Focus: The Healthier Path to Success
(00:07:43) Slow Down: Breaking Bad Patterns Through Awareness
(00:09:04) The Hurricane Years: How Meditation Saved His Marriage
(00:12:39) The Work That Nobody Wants to Hear: Relationships Require Problem Solving
(00:13:37) Your Habits Are the Paint: Designing Life From the Inside Out
(00:14:26) Waiting Doesn't Get You Anywhere: The Momentum Principle
(00:17:05) The 80 Percent Rule: When Good Enough Is Actually Perfect
(00:18:56) Gratitude for the Basics: Good Water and Silly Dads
(00:20:22) Purpose Is Where Talent Meets Intuition
(00:21:39) The Five-Star Life Trap: Why Easy Is Making Us Miserable
(00:22:33) There Is No Making It: The Constant Stream of Ups and Downs
(00:23:17) Following Your Intuition: The Courage to Close Chapters
(00:24:50) Self-Acceptance vs Self-Improvement: Holding Both Truths
(00:25:41) Attachment Creates Stress: The Enemy of Adaptability
(00:32:44) Ego Dissolution and the Visceral Fear of Letting Go
(00:34:50) Trauma Drives Success: The Scarcity Imprint
(00:36:19) Intuition vs Ego: How to Tell the Difference
(00:37:29) Don't Grab Anything: The 60-Day Strategy That Changed Everything
(00:43:43) The Gossip Rule: Dave Ramsey's No Second Chances Policy
(00:45:35) The AI Meat Box: Holding On to Humanity in a Robotic World
(00:51:18) Journey: The Year That Changes Everything
(00:52:19) The Best Energy: Never Using Your Hurt to Hurt Others

___________

MORE FROM BIGDEAL

🎥 YouTube: https://www.youtube.com/@podcastbigdeal

📸 Instagram: https://www.instagram.com/bigdeal.podcast

📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ

🎥 YouTube: https://www.youtube.com/@codiesanchezct

📸 Instagram: https://www.instagram.com/codiesanchez

📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO

🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID

📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp

📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN

🏠 Resibrands: https://resibrands.com/

💰 CT Capital: https://contrarianthinking.biz/4eRyGOk

🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
Learn more about your ad choices. Visit megaphone.fm/adchoices