The Pricing Lady

Speaking fees are more misunderstood than most speakers realize — and the data proves it. Alex Merry, founder of Mic Drop, shares what 500k£ in speaking engagements revealed about where the money actually is, plus the pricing journey that took him from a £200 program invented on the spot to offers he's confident standing behind.

Reach out to Alex
Get the Speaking Toolkit: https://alexmerry.com/public-speaking-toolkit/
Follow him on LinkedIn:
http://linkedin.com/in/mralexmerry
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Most founders anchor to the lowest price in their market. They call it being competitive. It isn't. It's a trap — and it shapes everything from the clients you attract to how hard it is to grow. This episode gets into why.

Free coaching sessions feel generous and the intention behind them (demonstrate value to build trust) is valid, but that’s not the whole story. They also shape who shows up, how seriously clients take the work and how your pricing lands later. The bigger question: is using free sessions the best way to attract the right clients – or is it just you in your comfort zone?
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The Pricing Lady is a proud member of the SwissCast Network
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During a recent keynote with coaches, someone wrote in the chat: "There are so many coaches now, I don't think we can charge what we used to."
It's a question a lot of coaches are asking themselves. But lowering your prices isn't a neutral move. It changes the clients you attract, the work you do day to day and how many people you need to hit the same revenue goals.
Before you drop your prices, it's worth understanding what a saturated market does to pricing — because it's not what most coaches assume.
Mentioned in this episode:
The Pricing Lady is a proud member of the SwissCast Network
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SwissCast Network

Preventing scope creep isn’t about controlling your clients—it starts with how you structure your work. Most scope creep is created long before a client ever says yes, and if left unchecked, it quietly erodes your pricing power.
In this episode, I break down the three moments where scope creep actually begins: your offer design, your contract, and how you respond when boundaries are tested. Because the real fix isn’t raising your prices—it’s tightening the structure around how you work.
Mentioned in this episode:
The Pricing Lady is a proud member of the SwissCast Network
Discover more great podcasts for English-speaking Switzerland
SwissCast Network