We’ve tallied the votes (all 18,000+ of them!), and the winners of the 14th Annual Trader Joe’s Customer Choice Awards have been decided. When it comes to sweets and desserts, what takes the cake? What’s the favorite for folks feeling snacky? And what do you love most overall when you walk our aisles? On this episode of Inside Trader Joe’s, we’re announcing this year’s winners, and shining a light on some old favorites being honored in a whole new way. Transcript (PDF)

We get this question all the time, and it’s a good one. The truth is, once you start to think about “loyalty programs,” you quickly realize there’s nothing in them to promote loyalty. They’re just ever-so-slightly-disguised ways to collect data about your purchases. We look at loyalty with a significantly different lens. Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get the scoop. Transcript (PDF)

Phew! What a year! The end of one year, the start of another… there’s a reason folks get reflective at this time of year. Trader Joe’s is no different, as it turns out. In this episode of Inside Trader Joe’s, we’re looking back at the year that was, and forward, to the year ahead. Stores have opened, Crew Members have been hired – and promoted! – and millions of meals have been shared with our neighbors… We’re excited about what’s to come, and we look forward to seeing you at your neighborhood TJ’s in 2023! Transcript (PDF)

Chestnuts (roasting on an open fire)? Check. Peppermint Hold the Cones? Check. Cedar Balsam Candles? Check. And check. This is a big, bold holiday season shopping list episode of Inside Trader Joe’s, filled with the fun and festive fare you count on us to deliver. Join us as we peruse the aisles and take a foray through the freezers, finding returning favorites and some exciting new discoveries along the way. What’s that? Carolers at the door? Check. Transcript (PDF)

Wine makes people nervous. We get it. But it doesn’t have to be that way. Like the rest of your TJ’s shopping experience, we think buying wine should be a fun and feel like an adventure. So, when you go to your neighborhood Trader Joe’s looking for a bottle of wine, and you don’t know exactly what you’re looking for… don’t panic! There are knowledgeable Crew Members there who can help. They taste the wines, they know which wines taste great with which foods, and they’re always happy to make suggestions. We had the opportunity to chat with a couple of those folks, who shared bunches of information about how we approach wine at Trader Joe’s. Have a listen, then head to your TJ’s and find the ideal bottle of vino for that party next weekend, a gift for a special someone, or dinner tonight! Transcript (PDF)