Inside Trader Joe's

In this episode of Inside Trader Joe’s, we come to you live (well, we recorded it live) from the Trader Joe’s Annual Captains' Meeting. Every year, we gather every Captain (Manager) from every Trader Joe’s across the country together, in one place, to let them know where we’re going, say thanks for all the great things that have happened over the last year, and to give them some useful information to bring back to their stores. We’ll hear about some delicious new products (even for pets!) coming soon to a Trader Joe’s near you, and we’ll have a little fun with our Captains along the way.  

In this episode, we’re digging deep into the world of Produce. Chances are, you don’t spend so much time thinking about your greens, your berries, your stone fruits, your avocados… (well, you probably do think about avocados quite a bit). The thing is, we spend loads of time thinking about all of it, so all you have to think about is what looks good when you walk into your neighborhood Trader Joe’s. We find out what it takes to ensure every one of our 488 stores gets the best produce we can find, from all around the world; we talk packaging, and steps we’re taking to reduce our produce packaging; and we’ll answer the burning question… what’s more popular, fruit or veggies?

In this episode, we’re tackling the questions YOU (our listeners) asked. From the pretty straightforward “How do you decide what to sell?” and “How do you know what your customers want?” to the more philosophical “Why don’t you have WiFi?” and “Why not sell your products online?” We collected your questions and gathered some super knowledgeable Crew Members to help us answer them. Tune in to find out, once and for all, why we don’t carry diapers, and why we do plan to keep introducing limited availability products.  

We get a lot of questions here at Trader Joe's; perhaps surprisingly, by far the most common question has nothing to do with the things we sell or the locations of our stores. The question we get the most is, without a doubt, "Why is everyone so nice?" In this episode we take you inside Trader Joe's to find out the answer. Come with us to a Trader Joe's store in Chicago, and to a session of Trader Joe's University (yep, that's a thing). Join in on our chat with some of the people responsible for finding the great Crew Members you encounter in our stores. Discover some of our Crew's favorite TJ's products. It'll be nice. We promise.    

It's the episode where we talk about the abundant flowers and plants you'll find at your neighborhood Trader Joe's. We travel the world in search of the most beauteous blooms and festive flowers, and we bring them to you at prices that really define value. How on earth do we do it? Have a listen. Got a question you'd really like to ask the folks who make things happen here at TJ's? Send it to us at