The Nathan Barry Show

Many entrepreneurs and marketers feel like they've missed the boat on short-form video. The common thought: "That worked a few years ago, but it's too saturated now." But what if that's a myth? Colin Landforce, founder of Cut30, argues that with a unique perspective and consistent effort, anyone can achieve massive results, regardless of follower count. He's seen students with under 1,000 followers generate tens of thousands in revenue, proving you don't need millions of views to make a significant business impact. Colin reveals his three-step framework for taking short-form video seriously, alongside the critical role of hooks, and how to simplify your strategy to win big.Timestamps:00:00 Intro: The biggest opportunity in media01:14 Why short-form video is a generational opportunity02:26 Breaking the myth of saturation05:48 The power of small audiences10:48 Why founders should create their own short-form content12:50 The shift from side project to serious business14:39 Break the seal - just start17:08 How to make your first simple "one shot" video20:25 Learn the edit - basic chops in CapCut23:33 The importance of efficiency in short-form content29:26 Do it again tomorrow - consistency is key34:13 How to generate an endless supply of content ideas36:03 The three keys to a compelling hook37:41 The "everyone's been asking me" hook40:28 The impact of visual hooks beyond motorcycle crashes43:01 The power of props in visual hooks48:16 Brainstorming short-form content from this podcast episode50:45 Crafting a tight, efficient short-form video example54:51 Why short-form is Colin's primary driver for any businessIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Colin:Instagram: https://www.instagram.com/landforceTikTok: https://www.tiktok.com/@landforce_LinkedIn: https://www.linkedin.com/in/colinlandforceCut30: https://course.cut30.coWebsite: https://landforce.comFeatured in this episode:Kit: https://www.kit.comCut30: https://course.cut30.coHighlights:02:15 The myth of saturation in short-form video06:02 Small audience, huge business impact14:08 Short-form video: the biggest opportunity in media24:41 The accordion method for content efficiency32:36 Track inputs, not outputs, for personal growth52:12 Words to make your hook more efficient56:45 Localized algorithms for niche businesses

The secret to building a content machine that reaches millions, all without spending a dime on ads? According to Ryan Holiday, it starts with making content people actually want to consume. In this live interview from Austin, Texas, Ryan pulls back the curtain on how Daily Stoic went from an obscure philosophy discussed only in academia to a global phenomenon. From cultivating an audience one platform at a time to transforming a single piece of content into a multi-platform strategy, discover the counterintuitive lessons from a master of timeless ideas and modern media. This isn't just about stoicism; it's a masterclass in building a resilient, impactful career designed to stand the test of time.Timestamps:00:00 Building a timeless content machine02:17 Why ditch every ad and pivot to content?06:07 The power of algorithms and meeting your audience where they are08:27 Creating content you genuinely want to make10:49 The Marathon video and turning experiences into content13:26 Crafting a content flywheel that actually works16:46 How a team translates one piece of content across mediums20:09 What is a "pseudo event" and why do you need one?24:21 From ghost town to content goldmine28:47 Expanding your "set" beyond the studio32:50 The value of "certification" in content creation34:54 Lessons from Ghost Town Living's organic growth39:46 How content creation impacts your life and thinking42:36 Embracing different mediums, no matter your personal preference45:11 Writing as a lagging indicator of deep work and research47:53 Why AI can't replace the human touch in deep work51:38 The process behind "Conspiracy": a narrative nonfiction deep dive55:08 Parenting for wisdom: cultivating curiosity and deep dives1:01:11 Navigating demand when starting out1:05:06 Balancing art and commerce for long-term impact1:08:52 The freedom of a profitable business1:11:58 The ongoing challenge of disciplineIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Ryan:Website: https://ryanholiday.netX: https://twitter.com/ryanholidayInstagram: https://www.instagram.com/ryanholidayLinkedIn: https://www.linkedin.com/in/ryanholidayDaily Stoic: https://dailystoic.comThe Painted Porch: https://paintedporch.comFeatured in this episode:Kit: https://www.kit.comThe Painted Porch: https://www.paintedporcomDaily Stoic: https://dailystoic.comDaily Dad: https://dailydad.comBackroad Ventures: https://www.backroad.coGhost Town Living: https://www.youtube.com/@GhostTownLivingKit Studios: https://kit.com/studiosHighlights:02:04 - From ads to in-house content creation07:03 - People finding Ryan through the "algorithm" for free12:25 - How one experience creates multiple content assets20:51 - How a tuna recipe went viral for Matthew McConaughey31:00 - The art of "certification" and making real life content come alive46:57 - Why physical note cards are crucial for deep work1:07:56 - Profit as permission to create more art

In this episode, I sit down with Dan Putt, my coach for the last six years, to explore the journey of building a company and the personal transformation that comes with it. We reflect on Kit's growth to over $50 million ARR and discuss the significant shifts in my leadership style, particularly moving from consensus-driven decision-making to confident clarity. Dan and I dive into the importance of identifying and separating reversible from one-way decisions, the power of embracing uncertainty, and the profound impact of connecting with your core "why." Viewers will gain insights into fostering personal growth, navigating leadership challenges, and building a mission-driven company that truly matters.Timestamps:00:00 Introduction02:10 Early bootcamp and Kit's growth04:02 Nathan at 29 vs. now06:15 Evolution of decision-making08:20 The "way that works" philosophy10:15 The difference between right and best decisions12:10 Coinbase's decision-making framework14:40 Clarity on decision timelines16:20 Defining options and decision-makers21:00 Impact of leadership on results22:55 Reconciling consensus and decisive leadership25:30 Building the muscle of making decisions28:40 Responsibility for positives and negatives30:10 Taking your seat as a leader32:45 The clarity of the boundary35:20 The single-axis fallacy37:40 The unchanging "why"43:10 The physics of money and audience46:00 Equipping people with tools and training49:00 Recentering on the mission51:00 Giving work real meaningIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Dan:Website: https://danputt.comLinkedIn: https://www.linkedin.com/in/danputtX: https://twitter.com/danputtReboot: https://reboot.ioFeatured in this episode:Kit: https://kit.comReboot: https://reboot.ioMedium: https://medium.com

In this episode, I sit down with Rob Jentsch, an education leader and consultant, to discuss his mission of providing remarkable education to more students globally. We dive deep into his journey from volunteer work in El Salvador to becoming a high school teacher, and then into management consulting, all driven by a desire to improve educational outcomes.Rob shares his current business model, which balances high-ticket consulting with a passion for serving smaller, impactful organizations. We explore strategies for him to scale his impact, build an online presence, productize his services, and optimize his time through a powerful "flywheel" approach, all while maintaining his commitment to his family and personal well-being. Viewers will learn about user-centered design in curriculum, effective strategies for growing an online audience, and how to balance purpose-driven work with business growth.Timestamps:00:00 Introduction02:10 Rob's transformational experience04:09 Obsession with high-quality education access12:40 Rob's business journey and desire for change14:40 Shifting from workaholism to more time with family16:01 Current business revenue and growth26:40 Productizing services to scale impact29:27 Standardizing offers and cohort-based learning32:45 The challenge of onboarding superintendents36:58 Setting boundaries for optimal impact41:40 The power of high standards and belief44:10 Fueling content from client insights46:12 Choosing LinkedIn as the primary platform54:15 Creating a feedback loop for content56:29 The art of reposting successful content58:30 Promotion strategies: comments, partners, email lists1:01:05 The virtuous cycle of the flywheel1:03:00 Iterating and measuring the flywheel1:05:00 Key takeaways and future plans1:07:05 The power of sequential skill-buildingIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Rob:LinkedIn: https://www.linkedin.com/in/rob-jentschWebsite: https://adgneducation.orgFeatured in this episode:Kit: https://kit.comGrowthTools: http://growthtools.comADGN Education: https://adgneducation.org

In this episode, I sit down with Bill Burnett & Dave Evans, Stanford Design Professors and best-selling authors, to discuss how they've helped millions rethink their careers and purpose through their "Design Your Life" framework. We dive into the surprising journey developing their best-selling book, the core principles of "design thinking" applied to life, and the critical role of understanding human needs. Later, we get tactical, breaking down their ambitious goal to reach 10 million people with their new book, "How to Live a Meaningful Life," and explore effective strategies for leveraging communities, media, and digital platforms for impactful book promotion.Timestamps:00:00 Introduction02:00 Two essential ingredients for a meaningful life04:23 What we do at Stanford07:28 Coaching is a trend10:13 Why plans don't work for life design12:22 There is more aliveness in you than one life15:41 From FOMO to JOMO19:45 How to prototype your life choices24:00 How to choose when there are too many opportunities28:28 From Star Wars toys to Apple32:20 From Mechanical Engineer to Electronic Arts36:11 Making your life a beautiful experience39:09 The simplicity of building a meaningful life42:06 Responding to a deep longing46:11 Leadership and authenticity48:41 Goal for the new book53:23 Lessons from wildly successful books57:00 Inspirations for book promotion1:01:46 The flywheel of reviews1:05:13 Unfair advantages in book promotion1:10:51 Connecting with students and educators1:16:30 The power of mass mediaIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Bill:LinkedIn: https://www.linkedin.com/in/bill-burnett-4225401Website: https://designingyour.lifeBook: https://designingyour.life/how-to-live-a-meaningful-lifeInstagram: https://www.instagram.com/the.art.shadowsInstagram (shared): https://www.instagram.com/fullyalive_bydesignYouTube: https://www.youtube.com/@designingyourlifethebookmo6856Follow Dave:LinkedIn: https://www.linkedin.com/in/dave-evans-62148Website: https://designingyour.lifeBook: https://designingyour.life/how-to-live-a-meaningful-lifeInstagram (shared): https://www.instagram.com/fullyalive_bydesignYouTube: https://www.youtube.com/@designingyourlifethebookmo6856To get weekly tools and ideas to design a meaningful life, sign up for Bill and Dave's newsletter Fully Alive, by Design at https://designingyour.life/newsletterFeatured in this episode:Kit: https://www.kit.comDesigning Your Life: https://designingyour.lifeHow to Live a Meaningful Life: https://designingyourlife.com/how-to-live-a-meaningful-life