Starter Story

Ken spent nearly his entire career in big tech before to build a mobile app. In his first year since he launched, he hit his $10K/month goal, and grew the game to $155K in revenue with zero paid marketing. This video is the story of why he left a comfortable job to build a game, and how he grew it on his own.

*Free database: 100+ Solopreneurs making $1M/year* https://clickhubspot.com/1k92

Say hi to Ken: https://www.linkedin.com/in/kennethylaw/
Check out Harpagia: https://kayelleapps.com/

🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs

Chapters:
Chapters

00:00:00 the $10K game
00:00:54 Gus is hosting!
00:01:10 What’s your story?
00:01:48 Business breakdown
00:02:24 Revenue overview
00:03:39 Founder background
00:04:34 Successful solo devs
00:05:23 Quitting tech backstory
00:06:33 App timeline
00:07:38 Growth and marketing
00:09:27 The opportunity in games
00:10:45 App demo
00:11:41 Tech stack
00:12:28 Final advice
00:13:25 Gus reflections

This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.

Mauro built a gym app that last month made $160,000. What sets him apart is not the product or marketing... but his app development approach. He treats the product like a science experiment: A/B testing, validating features, and only building stuff that moves the needled.This video breaks down how to think like a product management expert, stop guessing, and start building what actually moves the needle.
*FREE iOS App Ideas:* https://clickhubspot.com/l6tq

Say hi to Mauro: https://x.com/Mauro_Botanes
Check out Symmetry: https://symmetry.club/

🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs

This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.

Meet Roman. He built Career Hound, a simple job board website that makes around $25K/month. It's a saturated idea, but the reason he's successful is NOT about the product. It's all about the marketing. This video is the story of how a "boring" product wins entirely on distribution.
*One-page websites making $10K/month:* https://clickhubspot.com/m8ed

Say hi to Roman: https://x.com/rlakhnyuk
Check out Career Hound: https://www.careerhound.io/

🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs

Chapters:
Chapters

00:00:00 Dead simple websites win
00:01:11 What’s your story?
00:01:37 What’s the website?
00:02:50 Founder background
00:03:30 Coming up with the idea
00:04:09 Simple, one-page websites
00:04:59 What makes your website different?
00:05:53 Marketing: timely vs timeless content
00:07:24 Marketing examples
00:08:58 Working with ‘older’ creators
00:10:23 The marketing system secret
00:10:47 Advice to builders
00:12:13 Tech stack
00:12:43 Final advice
00:13:35 Gus reflections: it’s all about the marketing

This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.

Piotr built Visualizee, an AI rendering tool that lets architects and designers generate realistic home renders in seconds. This might sound like a success story... but Piotr was stuck at $150 per month for YEARS. Then, one single product pivot changed his entire business and grew it to $10K per month.
*The AI Playbook: 50+ AI app ideas making millions:* https://clickhubspot.com/qs4m

Say hi to Piotr: https://x.com/pobidowski
Check out Visualizee: https://visualizee.ai/

🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs

Chapters:
Chapters

00:00:00 2 years to hit $10K
00:00:57 What’s your story?
00:01:33 Business breakdown
00:03:40 App idea
00:04:04 Build process and timeline
00:04:50 AI app ideas
00:05:51 The pivot
00:07:02 Takeaways and learnings from the pivot
00:07:26 Results and data
00:07:53 What would you do differently next time?
00:09:09 Tech stack and tools
00:09:51 Advice
00:10:31 Pat and Gus reflections: stay in the game!

This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.

Gaurav built Fastlane, a marketing SaaS for indie developers. He’s grown it to $1M ARR and thousands of users, but the real story is about what he did to build it. In a few months, he had thousands of customer calls where he learned what worked, what didn’t, and exactly how to build the product for his ideal customer.

This video breaks down why talking to customers is the most important thing you can do if you want to build a successful SaaS.
*90+ Business Ideas ($1M+ problems worth solving):* https://clickhubspot.com/mod5

Say hi to Gaurav: https://twitter.com/gauravsbuilding
Check out Fastlane: https://www.usefastlane.ai/

🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs

Chapters:
Chapters

00:00:00 Don't skip this!
00:00:57 What's your story?
00:01:44 Business breakdown
00:02:29 Finding the idea
00:03:26 Background and build timeline
00:04:40 Tech stack and tools
00:05:14 Solve painful problems
00:06:09 The secret behind his success
00:07:45 The system that helped him win
00:09:32 Go talk to customers!
00:10:12 Customer calls breakdown
00:12:54 App demo
00:13:50 How customer calls influenced the product
00:14:07 Final advice
00:15:09 Pat and Gus reflections: face the fear of rejection

This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.