For The 23% The Woman Of Color Business & Entrepreneurship Podcast

Episode Description
What happens when the thing you've been avoiding becomes the thing that changes your entire business?
In this episode, Dielle Charon sits down with money coach Annie Pietra to talk about how Annie went from being terrified of social media to going viral, growing to nearly 47,000 Instagram followers, and building a coaching business on track for six figures—all within a matter of months. Annie shares why she avoided building her own business for years, the boundaries that finally made social media feel safe, and what happened when one of the reels she almost didn't post reached more than 700,000 views.
But going viral was only part of the story. Annie had already spent months building her niche, offer, backend systems, and sales skills before the attention came. When applications started pouring in, she was ready—and went on to close seven sales calls in a row.
Dielle and Annie also talk about navigating the adrenaline of sudden visibility, protecting your privacy online, creating a mission bigger than your fear, building a life that supports your business, and staying grounded when growth happens faster than you expected. If fear of social media, visibility, or making the wrong decision has been keeping you from starting, this conversation is proof of what can happen when you decide, prepare, and take the next right action.
Annie Pietra turns millennial women into Rich Aunties - but she didn't start out that way. For years, she had panic attacks over money - in the grocery store, in the classroom while teaching, during her wedding prep - because she didn't know if she'd ever be able to afford to stop working AND have enough to live an impactful life.

After a family crisis brought her to a breaking point, Annie finally worked with a financial coach. Her life and money changed within weeks, and she immediately began setting up her sisters, best friends, and the other women around her to be able to build and manage their own wealth too. Five years later - now as the Rich Aunt and a full-time wealth coach - her mission is that every woman be able to confidently manage her own portfolio so she can use it as a tool to build a beautiful life for herself, her community, and the people she loves.

Annie lives in one house with her husband, her daughters, her best friends, and their kids. She goes by "Tía" to her nieces and nephews, who fill her life with so much joy (and noise) that you can usually find her writing and recording between 11pm and 4am, when the house is finally quiet.
Timestamps
01:45 How Annie became a full-time money coach before starting her own business
05:40 Why Annie avoided social media and entrepreneurship for years
09:25 The shift that finally broke Annie's excuses around content creation
14:20 Creating privacy boundaries that made showing up online feel safer
21:40 From deciding on her niche to finally posting on Instagram
23:35 The reel that hit 700K+ views and changed everything
27:15 How Annie turned viral attention into 30 applications and 7 clients in a row
30:25 Taking the next right action while building a business toward six figures
Join the membership: https://forthe23percent.com/everything-sales

Episode Description
What if the reason people aren't buying from you isn't your content or your sales strategy—but that your niche doesn't feel valuable enough to pay for?
In the final episode of the Million Dollar Niche series, Dielle Charon introduces her Advanced Skill Test, a five-part framework for determining whether your niche is strong enough to support premium and high-ticket offers. She explains why your ideal client needs to believe she can't solve the problem herself, why you should sell a result instead of a task, and why inspirational "you can do it" content isn't enough to position you as an expert.
Dielle also breaks down why your niche should solve an outcome people are already searching for and be sophisticated enough to support clients beyond one quick transformation. From leadership and nervous system coaching to bookkeeping and financial coaching, she shares examples of how to turn a vague or difficult-to-sell specialty into an advanced skill people understand, want, and are willing to pay for.
If you're questioning whether your niche can support a premium offer—or you're creating content but struggling to turn that attention into buyers—use these five tests to audit your niche before changing everything else in your sales process.
Timestamps
00:28 The final part of the Million Dollar Niche series
01:35 Why your niche needs to offer an advanced skill
03:30 Test #1: Your client believes she can't do it herself
07:15 Test #2: Sell the result, not the task or tool
09:30 Test #3: Stop cheerleading and start demonstrating expertise
10:35 Test #4: Choose an outcome people already want
13:30 Test #5: Can your expertise support clients for 2–3 years?
16:40 The complete 5-part Advanced Skill Test for your niche
Join the Know Your Niche Workshop: https://forthe23percent.com/niche

Episode Description
What if the coaching work you're most passionate about isn't actually the thing your ideal clients are ready to pay for?
In this episode of the Million Dollar Niche series, Dielle Charon tackles one of the biggest niche mistakes she sees: building your niche around burnout, self-care, time management, confidence, identity, self-worth, or another feeling. She explains why these niches can be difficult to sell, why feelings aren't a clear result you can permanently promise, and why she believes the strongest niches are anchored in health, wealth, or relationships.
But Dielle isn't telling you to abandon the deeper work you care about. Instead, she shows you how burnout, capacity, self-worth, and emotional healing can become part of the way you help someone achieve a tangible result they're already searching for. She also breaks down why fear of responsibility and lack of experience can cause coaches to water down their promises—and how to start smaller without giving up the niche you ultimately want to build.
If you've been posting consistently but nobody is reaching out, or you've been afraid to promise a specific result because you can't control every outcome, this episode will help you rethink what you're selling, identify the expertise you already have, and stop throwing away a potential million-dollar niche because of fear.
Timestamps
00:28 The niche mistake Dielle sees over and over again
02:35 Why burnout, self-care, and feelings aren't high-converting niches
04:55 Why every coach is already a burnout and time-management coach
07:00 Why feelings like confidence and self-worth aren't tangible results
09:20 The health, wealth, and relationships pattern behind successful niches
11:40 Why your own healing journey can mislead your niche decision
18:25 The deeper fear behind promising a specific client result
26:15 The Life Wins Audit: finding the million-dollar niche you may be overlooking
Join the 5 Day Know Your Niche Workshop: https://forthe23percent.com/niche
Join the membership: https://forthe23percent.com/everything-sales

Episode Description
What if choosing a niche doesn't mean giving up your creativity, your passions, or all the other parts of who you are?
In this episode of the Million Dollar Niche series, Dielle Charon breaks down how to niche down when you're multi-passionate. As a self-described "wild creative," Dielle shares how she's built a business with live events, memberships, workshops, podcasts, social media, and more—all while maintaining a clear niche that has helped her generate millions of dollars.
She explains why boredom is a creativity problem, not a niche problem, and why your passions don't have to become your specialties. Dielle also challenges the popular "you are the niche" advice, revealing how many creators who claim they don't have a niche still have highly specific offers, content pillars, and audiences. You'll learn how to stay wildly creative without creating volatility in your income—and the four elements Dielle believes every high-converting niche needs.
If you've been afraid that niching down will box you in, make you bored, or force you to leave parts of yourself behind, this episode will help you see that you can be multi-passionate and build a clear, profitable business.
Timestamps
00:00 How to niche down when you're multi-passionate
02:20 The two real fears behind choosing a niche
03:15 Why boredom is a creativity problem—not a niche problem
05:25 How to stay wildly creative inside one clear niche
07:15 The difference between your passions and your specialty
09:10 Why "you are the niche" can be misleading business advice
11:25 The hidden niches behind creators who claim they don't have one
16:00 The four elements of a high-converting niche
Join the 5 Day Know Your Niche Workshop: https://forthe23percent.com/niche

Episode Description
What if choosing a niche isn't limiting your freedom—but actually the thing that could help you make more money?
In this episode, Dielle Charon kicks off her Million Dollar Niche series by sharing how niching down took her from making $10K as a life and career coach to $40K as a side hustle coach, $300K as a general business coach, and eventually millions of dollars as a sales coach for women of color. She breaks down why a niche is simply a specialty—not a cage or an identity—and why getting more specific helped her grow her audience, get clients better results, and make more sales.
Dielle also gets into the deeper reason so many entrepreneurs resist choosing a niche: making a decision can feel like giving up the freedom you became an entrepreneur to have. She shares why your resistance to niching may have nothing to do with your business, why constantly changing what you sell can create uncertainty for buyers, and how becoming a more decisive business owner can help you finally move forward.
This is Part 1 of the Million Dollar Niche series. If you've been stuck between multiple niches, afraid you'll choose the wrong one, or wondering whether you even need a niche anymore, start here.
Timestamps
00:33 Million Dollar Niche: How niching down made Dielle millions
01:30 From life coach to sales coach: Dielle's niche evolution
04:50 Why your niche should evolve as your business grows
05:30 Your niche is the beginning of your entire sales process
07:10 The beliefs that make niching down easier
09:35 Why choosing a niche is really about making a decision
13:45 The deeper reason you may feel restricted by your niche
17:20 Why constantly changing your niche can cost you sales
Join Dielle for the 5 Day Know Your Niche Workshop: https://forthe23percent.com/niche