511. Staying Human in the Age of AI: Insights from SXSW 2025
In this episode of The Brainy Business podcast, Melina Palmer shares a dynamic panel discussion from SXSW 2025, titled Enough with the Delving: Staying Human in the Age of AI. With insights from industry experts, the conversation addresses the challenges and opportunities presented by AI in communication and marketing. Melina moderates a lively discussion featuring Usama Fayyad, Joanna Lepore, and Ben Guttmann, who explore the implications of AI on human interaction and decision-making. They delve into the balance between leveraging AI as a tool and maintaining the essential human touch in branding and marketing efforts. The panelists share their perspectives on the risks of over-reliance on AI, the importance of critical thinking, and the potential for innovation when humans and AI work together effectively. In this episode: Discover the key challenges of communicating effectively in the age of AI. Explore how AI can enhance or hinder human creativity and critical thinking. Learn about the importance of maintaining a human connection in marketing and branding. Understand the ethical considerations and biases associated with AI technologies. Gain insights on how organizations can navigate their AI journey while prioritizing human elements. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/511. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
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510. When AI Meets Neuroscience
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Ingrid Nieuwenhaus, head of Science at alpha.one, to explore the fascinating intersection of machine learning and neuroscience. This insightful conversation, originally recorded live at Greenbook's IIEX behavior conference, delves into how advanced technologies are reshaping our understanding of consumer behavior and advertising effectiveness. Ingrid shares her extensive background in neuroscience and how it informs her work in applying predictive eye tracking and neural networks to measure brand value and consumer attention. The discussion highlights the importance of small changes in marketing materials that can dramatically influence consumer perception and engagement. Listeners will learn about the concept of "attention vampires"—elements that unintentionally draw focus away from the intended message—and how machine learning can help identify and optimize these aspects. In this episode: Discover how machine learning techniques are used to predict consumer attention in advertising. Learn about the role of interdisciplinary teams in advancing research and marketing strategies. Explore real-world examples, including the Heineken ad study, showcasing the impact of subtle design changes. Understand the balance between storytelling and brand visibility in marketing campaigns. Gain insights into the future of branding and creativity in an increasingly automated world. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/510. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
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509. The Anatomy of Bad Ads
In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Jake Teeny, an assistant professor of marketing at the Kellogg School of Management. Together, they delve into the world of advertising, specifically focusing on what makes an ad ineffective. They discuss the common pitfalls brands encounter, from failures of attention to unclear messaging and memory issues. Jake shares insights from his extensive research on social influence and persuasion, helping listeners understand how to create more impactful advertisements while avoiding the mistakes that lead to cringe-worthy campaigns. Melina and Jake explore the importance of having a clear objective for advertisements, the dangers of overloading messages, and the need for emotional resonance in ads to enhance memorability. They also touch on the consequences of failing to distinguish your brand in a crowded market, and how tunnel vision can lead to offensive or tone-deaf marketing efforts. The episode wraps up with Jake’s actionable framework for evaluating ads, ensuring you’re on the right track to creating memorable and effective marketing communications. In this episode: Discover the two main types of ineffective ads and how they can waste resources. Learn the importance of having a clear objective and specific goals for your advertising campaigns. Understand the impact of emotional high points on memory retention and brand recall. Explore the concept of “tunnel vision” and how it can lead to misjudged advertising strategies. Gain insights into the ad plan framework to evaluate and improve your advertising efforts. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/509. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
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508. Unlocking Consumer Insights: The Power of Implicit Testing with Dr. Keith Ewart
In this episode of The Brainy Business podcast, Melina Palmer revisits an insightful conversation with Dr. Keith Ewart from Cloud Army, focusing on the power of implicit testing and its ability to enhance business outcomes. Keith shares his expertise on how implicit bias testing can reveal the subconscious reactions consumers have to advertising, branding, and packaging—insights that often go unspoken but significantly influence decision-making. Listeners will learn about the importance of understanding System 1 reactions—those quick, emotional responses that drive consumer behavior—compared to what people consciously articulate. Keith discusses various innovative methods, including implicit association testing and emotional resonance analysis, which provide deeper insights than traditional focus groups or surveys. This episode serves as a critical reminder that what consumers say they want may not align with their true feelings and preferences. In this episode: Discover how implicit testing taps into subconscious consumer reactions. Learn about the differences between System 1 and System 2 thinking in consumer behavior. Explore the significance of rapid testing and iteration in the product development process. Understand how to leverage consumer insights for better marketing and branding strategies. Gain practical tips for integrating implicit testing into your business practices. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/508. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
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507. Navigating Money and Love
In this episode of The Brainy Business podcast, Melina Palmer welcomes Abby Davisson, co-author of the insightful book, Money and Love. Together, they explore the complexities of decision-making in life and relationships, discussing a powerful framework called the Five Cs that can help individuals navigate significant choices with clarity and intention. Abby shares her journey from social innovation leader to entrepreneur, emphasizing the importance of integrating both emotional and financial considerations when making life decisions. The conversation dives into how to clarify what's truly important, communicate effectively with those impacted by your choices, and broaden your perspective by considering a range of options. Abby also highlights the value of checking in with trusted resources and exploring the potential consequences of your decisions, ensuring a holistic approach to navigating life’s biggest questions. In this episode: Discover the Five Cs framework for making thoughtful life decisions: Clarify, Communicate, Consider, Check-in, and Consequences. Learn how to identify your decision-making style and the importance of balancing emotional and rational approaches. Explore practical strategies for discussing significant topics with partners and loved ones to foster healthier relationships. Understand the importance of reframing choices to avoid analysis paralysis and uncover creative solutions. Gain insights into how to evaluate the long-term implications of your decisions for a more fulfilling life. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/507. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
Sobre The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
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