#69: Christoffer Järkeborn - building a 10 billion SEK business in technical installation
In just four years, Nimlas Group scaled from 1.5 to 10 billion SEK while maintaining strong profitability. CEO Christoffer Järkeborn joins us to discuss leadership, why profitability matters, managing a group of 130+ companies, why managers need to get out of the office, and more.Learn more:https://generogrowth.com/ https://nimlasgroup.com/https://www.linkedin.com/in/christoffer-j%C3%A4rkeborn-1670b72/(0:00) Introduction(0:30) From politics to PE-backed hypergrowth(6:40) Why efficiency and profitability matter(15:10) Nimlas’ operating model explained(21:25) “Recession is for others”(28:15) Building a culture of real collaboration and healthy competition(36:10) 'Get out of the office' and other leadership lessons(40:10) Bureaucracy and the danger of big head offices(48:00) AI and the future of practical work(57:25) How Nimlas buys and starts companies(1:02:00) Clarity, speed, and energy
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#68: Erik Modig - why ROI misleads, funnels fail, and what world-class CMOs do differently
Erik Modig is a researcher, author, speaker, and entrepreneur. He returns to the podcast to discuss the death of the marketing funnel, the issues with ROI, what it really takes to build thought leadership, and the thing that separates world-class CMOs from the rest.Learn more:https://generogrowth.com/ https://www.marketinglevels.com/https://www.linkedin.com/in/emodig/(0:00) Intro(1:08) Is the marketing funnel dead?(12:20) The ROI dilemma in digital marketing(20:02) Useful metrics(30:30) Moving beyond numbers and world-class CMOs(41:30) Thought leadership: why it matters and why it’s hard(52:25) Choosing the right channels, why slogans fail, and career advice
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#67: Klarna’s growth story with Head of Nordics Björn Bryngelson
Klarna is one of the world’s most successful startups. We sat down with Head of Nordics Björn Bryngelson to discuss the company’s growth journey, making big bets, attracting top talent, and common misconceptions about Klarna.Learn more:https://www.klarna.com/https://generogrowth.com/ https://www.linkedin.com/in/bj%C3%B6rn-bryngelson-b0b80310/(0:00) Introduction(0:30) Why Björn joined Klarna(5:08) Consumer behavior and user experience(7:57) Key decisions for driving growth(14:03) Entering and succeeding in the US(19:02) Rebranding Klarna and building a bold global brand(23:38) Competing by providing value(27:39) Making big bets and moving fast(30:24) Nordic advantages in building startups(33:03) How Klarna uses AI(38:38) Attracting top talent(43:38) Misconceptions about Klarna and closing thoughts
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#66: Monika Liikamaa: building one of Europe’s top fintech companies
Enfuce is a fast-growing fintech with a bold goal of becoming the #1 issuer processor in Europe and reach billions in ARR. We sat down with co-founder and co-CEO Monika Liikamaa to talk about what it takes to build a successful startup in a conservative industry: earning trust, hiring top talent, and moving fast while doing the right thing. We also talked about entrepreneurship as a mindset, the stress of building a company, and how small teams can do big things.Learn more:https://enfuce.com/https://generogrowth.com/https://www.linkedin.com/in/monikaliikamaa/(0:00) Introduction(0:30) Fintech and the insight behind starting Enfuce(9:10) Earning trust in a conservative industry(14:37) Why Monika became an entrepreneur(30:33) Building a top team and attracting early talent(42:23) Compliance, fraud, and doing things right(49:15) The future of fintech and reaching 250M€ ARR
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#65 From founder to investor: Ilkka Kivimäki on lessons learned and future bets
Ilkka Kivimäki built and sold a company to SAP, was the first investor and chairman of Wolt, and now runs a 260M€ seed fund. We sat down to discuss everything from startup investing and growth to quantum computing and food innovation.Learn more:https://maki.vc/https://generogrowth.com/https://www.linkedin.com/in/ilkkak1/(0:00) Introduction(0:31) Building a company during the dot‑com crash and exiting to SAP(6:35) Finland’s startup ecosystem(13:00) Becoming an investor and Wolt’s success(18:00) Starting Maki.vc and investing in 50+ startups(23:20) Quantum computing(30:25) Robotics and autonomy(35:55) Innovations in food and material sciences(43:30) Lessons from startups and investing
The Growth Pod is brought to you by Genero, a leading growth agency in the Nordics. We interview marketing experts, business leaders, and entrepreneurs to uncover the stories and strategies behind profitable growth.
Learn more: https://generogrowth.com
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