Speaking Your Brand: Public Speaking Tips and Strategies

• The Smart Way to Use AI for Podcast Guesting (and When Not To) with Julie Fry

  Have you noticed how much harder it feels to stand out online lately? Between podcasts, YouTube, newsletters, and the never-ending scroll of social content, it’s easy to feel like your voice is getting lost in the noise.That’s why I invited my friend and fellow connector, Julie Fry, founder of Your Expert Guest, to join me on the podcast. Julie helps women entrepreneurs, speakers, and authors get booked on podcasts—the right podcasts—to grow their visibility and credibility.In this episode, we dive into:How to turn podcast visibility into meaningful relationships (because visibility without connection won’t grow your business).Where AI helps—and where it hurts—your outreach. Julie and I share how we each use AI to start ideas but not replace our voice.How to write podcast pitches that actually get read (and why human connection always wins over AI-generated templates).How to move past perfectionism and imposter syndrome so you can confidently pitch yourself as a guest.Why podcasting is one of the most powerful tools for building community, establishing authority, and amplifying your voice, especially for women.Julie and I also talk about the loneliness epidemic that many of us feel, and why showing up as our real, imperfect selves is the best way to stand out in an increasingly automated world.If you’ve been meaning to pitch yourself for podcast interviews—or to start one yourself—this episode will give you the motivation and mindset to take action.About My Guest: Julie Fry is the Founder of Your Expert Guest, a podcast visibility agency for women making an impact who want to be heard by their ideal client without spending HOURS on social media. She and her team book interviews for their clients on top ranking podcasts, helping them reach new audiences, build credibility, grow their referral networks and reach thousands of listeners. When she’s not working with her amazing team of guest and host matchmakers, she loves spending time with her family, cold plunging, kayaking, laughing hysterically at SNL sketches and of course, listening to podcasts.About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links:Show notes at https://www.speakingyourbrand.com/446/Julie’s website: https://yourexpertguest.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxJulie Fry (guest) = https://www.linkedin.com/in/fryjulie/ Related Podcast Episodes:Episodes 441-444: Booked Without Burnout SeriesEpisode 433: Behind the Scenes of My AI-Powered Business: Real-World Use CasesEpisode 378: The Power of Women's Voices and Stories to Change the World JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

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• 3 Must-Haves for an Unforgettable Keynote

  Here’s what you don’t want the audience to say after you deliver your keynote: “I learned a lot.”That’s you being stuck in the expert trap. As a keynote speaker, you’re there to provide an experience for the audience; to help them see something differently about themselves or their industry or their world; and to have them believe they can do it.In this episode, I’m sharing 3 must-haves that will take your keynote from “just another talk” to a truly transformative experience for your audience.You’ll hear behind-the-scenes from a keynote I recently gave called From Invisible to Influential: How I Found My Voice and Why Yours Matters More Than Ever.Here’s what you’ll learnWhy storytelling should always be at the core of your keynote (and the story I shared that had women coming up to me afterward saying how inspired they felt).How to use the “Rule of Three” to make your keynote easy to follow, memorable, and impactful.The importance of weaving in humor and audience participation - and how I planned both into my talk so they weren’t left to chance.By the end of this episode, you’ll have a clear roadmap for how to design your keynote so it not only informs but truly transforms your audience.✨ Ready to create your own keynote that’s powerful, inspiring, and totally YOU? Visit https://www.speakingyourbrand.com and schedule a call.Links:Show notes at https://www.speakingyourbrand.com/445/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Schedule a consultation call: https://www.speakingyourbrand.com/contact/Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/ Connect on LinkedIn: https://www.linkedin.com/in/carolcoxRelated Podcast Episodes:Episode 426: Every Talk Needs Humor: Here are 5 Ways to Make Your Audience LaughEpisode 422: How to Create a 10-Out-of-10 Keynote that Leaves Your Audience in AweEpisode 382: 3 Signs You're Stuck in the Expert Trap with Your Public SpeakingEpisode 288: A Framework for Creating a Signature Talk for Income and Impact JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

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• [Part 4] Booked Without Burnout: Should You Pay to Speak?

  We’re wrapping up our Booked Without Burnout series, and this one might surprise you: should you ever pay to speak?I know - it sounds backward. After all, you want to get paid for your expertise, not the other way around.But there are times when paying for a speaking slot makes strategic sense, especially if it’s tied to a sponsorship or marketing opportunity that gets you in front of your ideal clients.This is Part 4 of my 4-part series on how to land more speaking engagements. In Part 1, I shared outbound strategies: what to do when you pitch yourself. In Part 2, we talked about inbound strategies: how to set yourself up so event organizers find you. In Part 3, we looked at getting paid to speak.In this episode, I share:How to evaluate whether paying to speak is worth it for your goalsThe key questions to ask before you invest in a speaking opportunityHow to turn a sponsorship into a visibility and revenue boostPlus, I’m including an episode from my Confident Speaker podcast, my fully AI-generated show. The script, voice, and show notes are all created by AI using a custom knowledge base built from 400+ episodes of Speaking Your Brand. You’ll hear “AI Carol” and see how closely it matches my style (it’s kind of wild!).If you’ve ever wondered how you can use AI to amplify your brand voice, this episode is a behind-the-scenes look at what’s possible.Listen in and find out when it might be smart to pay to speak - and how to use AI to grow your visibility without burning out.Links:Show notes at https://www.speakingyourbrand.com/444/ Check out my companion podcast “Confident Speaker”: https://confidentspeaker.transistor.fm/ Apply for my Automate & Amplify with AI program: https://www.speakingyourbrand.com/ai/ Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/ Enroll in our online Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect with me on LinkedIn: https://www.linkedin.com/in/carolcoxRelated Podcast Episodes:Episode 443: [Part 3] Booked Without Burnout: Getting Paid to SpeakEpisode 442: [Part 2] Booked Without Burnout: Speaking Invitations that Come to YouEpisode 441: [Part 1] Booked Without Burnout: A Smarter Way to Land Speaking GigsEpisode 433: Behind the Scenes of My AI-Powered Business: Real-World Use Cases JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

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• [Part 3] Booked Without Burnout: Getting Paid to Speak

  Visibility is valuable. But visibility plus revenue? That’s power.Speaking isn’t only about sharing what you know. It’s about owning your expertise, modeling equity, and showing what women leaders are worth on stage.So how do you go from free talks at local events… to $2,500, $5,000, even $10,000 keynotes and workshops?This is Part 3 of my 4-part series on how to land more speaking engagements. In Part 1, I shared outbound strategies: what to do when you pitch yourself. In Part 2, we talked about inbound strategies: how to set yourself up so event organizers find you. And now, it’s time to talk about getting paid to speak.Because here’s the shift: when you position yourself as a thought leader who delivers transformation, not just information, you move from being “a nice-to-have” speaker to an essential investment for event organizers.In this episode, you’ll learn:The signs that you’re ready to start charging for your talks.How to position your value in terms of audience transformation and ROI.What typical fee ranges look like across associations, conferences, and corporate.The exact question to ask organizers that opens up budget conversations.Getting paid to speak is absolutely possible - and once you start, you’ll open the door to bigger stages and bigger impact.Want help creating your signature talk, packaging your expertise, and building a strategy that leads to paid opportunities?Join our online Thought Leader Academy for step-by-step coaching and a proven process to elevate your message.Prefer in-person? Attend our 1-Day Speaking Accelerator in Orlando and walk away with your talk and action plan.Links:Show notes at https://www.speakingyourbrand.com/443/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/ Enroll in our online Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect with me on LinkedIn: https://www.linkedin.com/in/carolcoxRelated Podcast Episodes:Episode 442: [Part 2] Booked Without Burnout: Speaking Invitations that Come to YouEpisode 441: [Part 1] Booked Without Burnout: A Smarter Way to Land Speaking GigsEpisode 422: How to Create a 10-Out-of-10 Keynote that Leaves Your Audience in AweEpisode 373: From Free to Fee: How to Get an ROI from Speaking JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

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• [Part 2] Booked Without Burnout: A Smarter Way to Land Speaking Gigs with Inbound Strategies

  Wouldn’t it be amazing if speaking invitations just landed in your inbox - and with a speaker fee attached?The truth is, they can. In fact, many of my own paid speaking gigs (and our clients’ too) have come through inbound strategies - because we’ve intentionally set ourselves up so event organizers find us.This is Part 2 of my 4-part series on how to land more speaking engagements.In Part 1, I shared outbound strategies: what to do when you pitch yourself.In today’s episode, I’m diving into inbound strategies: how to position yourself so speaking invitations come directly to you.In this episode, you’ll learn:What your speaker page and LinkedIn profile must include so event organizers instantly see your credibility.Why being active in your local community and industry leads to referrals and repeat invitations.How delivering an amazing talk becomes your best marketing tool for stage-side referrals.Real client examples who turned one talk into many opportunities.With the right inbound strategies, you’ll build familiarity, trust, and visibility, so event organizers think of you first when they need a great speaker.Want help creating your signature talk and positioning yourself to get booked?Join our online Thought Leader Academy for step-by-step coaching and a proven process to elevate your message.Prefer in-person? Attend our 1-Day Speaking Accelerator in Orlando and walk away with your talk and action plan.Links:Show notes at https://www.speakingyourbrand.com/442/ Check out my speaker page = https://www.speakingyourbrand.com/carol-cox-ai/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/ Enroll in our online Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect with me on LinkedIn: https://www.linkedin.com/in/carolcoxRelated Podcast Episodes:Episode 441: [Part 1] Booked Without Burnout: A Smarter Way to Land Speaking GigsEpisode 422: How to Create a 10-Out-of-10 Keynote that Leaves Your Audience in AweEpisode 401: Strategies for Getting Momentum on the Speaking CircuitEpisode 245: How to Get Selected as a Speaker by Event Organizers JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

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