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Word of Mouth

Podcast Word of Mouth

Episódios Disponíveis

5 de 146
  • Snap Crackle and Every Little Helps - the language of food advertising
    Giles Poyner has worked in marketing and advertising for over twenty years and has worked on some of the biggest global brands. He explains how when it comes to marketing food and drink words really do matter. From taking every day slogans that we then associate with a brand to employing iambic pentameter to create taglines that stick in the customer's head. Although companies are using ever more sophisticated means to sell their products, clever slogans have been around for longer than we think. Almost 100 years in fact. Producer: Maggie Ayre
  • Grammar Table
    Ellen Jovin is a grammar and language fan. Her book Rebel With A Clause: Tales and Tips From A Roving Grammarian details her travels with her Grammar Table. Keen to engage with people face to face rather than online Ellen purchased a fold up table and set off on a road trip around the United States setting up on street corners and waiting for people to talk to her. The idea was that people could come and ask her about language and grammar without being made to feel stupid. Common questions included when to use commas and semi-colons and the right way to say 'nuclear' (think George Bush). Although she had lots of fun on her trip and met many interesting people along the way, Ellen's main intention is to help people with written and spoken English presentation in their public and working lives without the need for grammar books. Producer: Maggie Ayre
  • Band names
    Bob Stanley from Saint Etienne talks band names, from the (subjectively) rubbish to the brilliant, along with some of the best origin stories. Producer Sally Heaven
  • Exclamation Marks!!
    In the first of a new series, Michael Rosen exclaims excitedly over exclamation marks with Dr Florence Hazrat, who has a passion for them. They explore the history behind the first punctuation symbol to indicate emotion and ask why some people do not like using them at all. Florence is the author of An Admirable Point: A Brief History of the Exclamation Mark! Producer Beth O'Dea
  • Nihal Arthanayake on conversation
    Nihal Arthanayake has written a book based on his decades long experience of talking to people. Now he talks to Michael about what makes a good conversation. Producer Sally Heaven

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