SGPT Marketing

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/

How do you know if your marketing is actually any good?

 

In this episode, Miles breaks down how SGPT gym owners can stop relying on feelings, opinions and vanity metrics - and start measuring their marketing based on what actually matters: leads, sales and business growth.

 

Using real examples from INTENT91 and lessons learned over the last five years, Miles explains why getting likes on Instagram doesn’t necessarily mean your marketing is effective, how to avoid being distracted by feedback from leads or members and why understanding your KPIs is essential if you want to scale your gym with confidence.

 

Inside the episode, Miles covers:

Why likes, followers and engagement can be misleading

The biggest mistake he made early on with Instagram marketing

Why your marketing should be judged by sales, not opinions

The key KPIs every SGPT gym owner should track

How to diagnose where your marketing system is breaking down

The difference between a lead generation issue, system issue and sales issue

Why gym owners must make decisions based on data, not emotion

How to use lead-to-sale percentages to improve performance

 

If you’ve ever wondered whether your marketing is actually helping your gym grow - or you feel overwhelmed by conflicting advice online - this episode will help you focus on the numbers and strategies that truly matter.

 

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/

 

Listen to other Meta Ads episodes below: 

 

How to Win with Meta Ads in 2026:

Spotify

Apple Podcasts

 

Paid Ads: What to Know for 2026:

Spotify

Apple Podcasts

 

 

Meta Ads: What Matters Most:

Spotify

Apple Podcasts

 

How do you generate high-quality leads for your SGPT gym - not just more leads, but the right leads?

 

In this episode, Miles shares the three easiest and most effective ways to consistently attract better enquiries into your gym. He explains why some leads feel impossible to convert, why others are ready to buy and how your marketing can dramatically improve the quality of people coming through the door.

 

Inside the episode, Miles covers:

Why referrals are still the highest-quality lead source in 2026

How to build referral systems that generate leads automatically

Why Meta ads remain the fastest way to generate leads at scale

How to use brand messaging to attract better-fit prospects

Why your website, Instagram, reviews and emails must all align

The key difference between high lead volume and high lead quality

How to improve your lead-to-sale conversion rate over time

 

If you want to stop wasting time on poor enquiries and start generating more ideal prospects each month, this episode is packed with actionable insight.

 

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/

 

In this episode of the SGPT Marketing Podcast, George shares why marketing is the most powerful investment you can make in your SGPT gym - and backs it up with real numbers from inside INTENT91’s five locations.

 

Using March’s results as a case study, George reveals how an £11k+ investment into Meta ads produced substantial front-end sales revenue, while also creating long-term recurring income through membership conversions.

 

He also dives into the common reasons gym owners avoid investing in marketing, including:

Limiting beliefs around needing a better facility before charging more

Previous bad experiences with poor-quality leads

Lack of systems to convert enquiries into sales

Believing they’re already at capacity when they’re not

Treating marketing as optional instead of essential

 

George explains why your prospects care more about trust, results and solutions than fancy equipment - and why consistent lead generation is what allows you to grow revenue, build a team, buy back your time and create a business that works for you.

 

If you want to scale your gym, stop relying on chance referrals and build predictable growth, this episode is a must-listen.

 

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/

 

In this episode of the SGPT Marketing Podcast, Miles takes a step back and shares five of the most important lessons he’s learned from 5+ years of marketing small group personal training gyms - both within his own gyms and through working with clients.

 

Covering everything from mindset to strategy, Miles dives into:

Why focusing on your own brand and strategy beats copying competitors

How paid ads have become the fastest and most effective way to scale

The importance of treating marketing and sales as the lifeblood of your business

Why understanding your numbers and data is non-negotiable

And the costly mistake of ever turning off your marketing momentum

 

This episode is packed with honest reflections, hard-earned lessons, and practical insights to help you avoid common pitfalls and grow your gym more effectively - whether you’re just starting out or looking to scale.

 

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

In this episode of the SGPT Marketing Podcast, Miles dives into the reality of running ads on Meta Platforms in 2026 and why many gym owners are getting it wrong.

 

Drawing from his day-to-day experience inside Ads Manager, Miles shares a practical breakdown of what actually drives results today. He focuses on three critical areas:

Understanding the platform: Why constant changes and AI-driven features mean you need to stay up to date - and why relying on default settings can cost you leads

Volume and variety of creative: How ad fatigue is accelerating and why producing more content (in different styles and formats) is now essential

Messaging that speaks to problems: Why your ads should focus on your audience’s pain points - not your gym, your timetable or your features

 

This episode is a must-listen for any gym owner running ads (or thinking about it), offering a grounded, experience-led perspective on how to adapt your strategy, improve lead quality and consistently generate sales in an increasingly competitive landscape.

 

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency