The New Normal: Conversations About the Future of Healthcare

Public health is sometimes commonly short-handed as all the other factors that lead to maintaining a health society – i.e. “the social determinants of health.” Our national health pandemic has only highlighted the gaps we have in addressing public health challenges in our society – with the dramatic impact it has had on underserved communities. And with record level of unemployment in these same communities and the partisan approach to addressing this pandemic, is there such a thing as a political determinant of health?.
In this episode, I speak with Brian Castrucci, president and chief executive officer of the de Beaumont Foundation, a leading voice in health philanthropy and public health practice. Brian leads the de Beaumont Foundation’s efforts to advance policy, build partnerships, and strengthen the public health system to create communities where people can achieve their best possible health. 
Listen in as we discuss how public health should change in a post-COVID19 world.
Show Notes:

Brian Castrucci on LinkedIn

Brian Castrucci on Twitter

The deBeaumont Foundation

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Health systems traditionally operate at razor-thin margins, yet have been embracing growth strategies through mergers and acquisitions, or adapting to shifts in care delivery models (from inpatient to outpatient) – all in an effort to stay solvent. Couple that with the rise of the consumer patient, that is also carrying a heavier burden of share of wallet with their healthcare expenses, and it’s clear that the system is already facing a fiscal crisis. Now with the added financial crisis of our national pandemic impacting both patient and provider equally, will the system be able to afford to continue in the same way in a post-COVID19 world?
In this episode, I speak with Michael Krivich, corporate healthcare business & marketing strategist. A 30 year veteran in the healthcare industry, Michael has worked in senior leadership positions in hospitals, health systems, GPO, Specialty Pharmacy, and internationally. An internationally recognized influencer, his blog is read in 52 countries. Michael works as an independent consultant for hospital business and marketing strategy.
Listen in as we discuss how the fiscal side of healthcare delivery might change in a post-COVID19 world.
Show Notes:
·     Michael Krivich on Twitter
·     Michael Krivich on LinkedIn
·     Healthcare Marketing Matters blog
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The topic of consumerism is not new to healthcare – we have been talking about this for more than a decade. The trends in the marketplace are clear - consumers are actively demanding better access and more information so they can make better decisions about their care. While health systems have embraced the use of digital to support this rise of consumerism, you may wonder: is healthcare marketing truly poised to fully understand our customer’s needs? And have we built the right systems in place to support these efforts?
In this episode, I speak with Carrie Liken, Head of Healthcare at Yext. Carrie is passionate about the intersection of healthcare and technology, with over 15 years of advanced education and experience in the industry. In her past experience, she helped found the healthcare team at Google, and built an expertise in the digital patient journey and patient acquisition for health systems
Listen in as we discuss how healthcare marketing must shift to understand our customers better, and how marketing technology will evolve to support our industry in a post-COVID19 world.
Show Notes:

Carrie Liken on LinkedIn

Carrie Liken on Twitter

Yext.com

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The conversation about the future of healthcare often leaves out an important – and perhaps critical perspective– the role of the patient. And as our society advances through the coronavirus health crisis, our individual impact on public health is all the more emphasized – from wearing a mask in a public setting to maintaining social distancing from friends and family. What long-term changes will the COVID19 crisis have on the patient’s mindset in society?
I speak with Tom Hileman, President of Hileman Group, a healthcare marketing agency that develops high-touch, data-driven marketing solutions for leading healthcare organizations nationwide. He has more than 20 years of experience as a multi-industry expert and leverages strategic insights for measurable engagement, business growth and success. A nationally recognized speaker and former scientist, Tom’s perspective provides insight into putting customers at the center of digital strategies.
 Listen in as we discuss the changes to the patient mindset in a post-COVID19 world.
 Show Notes:

Tom Hileman on LinkedIn

The Hileman Group on Twitter

HilemanGroup.com

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As the coronavirus is rapidly changing the way hospitals must interact with their patients and customers, at the same time the relationship between the health system and their partners is also undergoing a dramatic shift. With health care organizations facing shrinking budgets and a scrutiny on their investments into technology, agencies and consultancies, the pressure for vendors to strengthen their relationship with and value to their hospital clients is paramount.  Are healthcare technology vendors ready to evolve to meet these new demands?
I speak with Brian Gresh, President of Loyal. As a healthcare marketing executive with over twenty years of experience, Brian has solved marketing challenges by leveraging emerging technologies and putting user experience first. Prior to working at Loyal, Brian was the Executive Director of Digital & Content Marketing at Cleveland Clinic, and also pioneered the implementation of digital solutions at the University of Utah Healthcare in his role as the Senior Director of Interactive Marketing & Web.
Listen in as we discuss the challenges a healthcare vendor faces in a post-COVID19 world.
Show Notes:
·     Brian Gresh on LinkedIn
·     Brian Gresh on Twitter
·     Loyal.com
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