#35: How People Actually Buy: The Masterclass on Selling in B2C
Selling becomes so much easier when you understand how people actually make decisions to buy online - what makes them pause, lean in, and finally say “yes.”In this episode, I’m sharing the full replay of the masterclass I ran last week inside Amela (a VC-backed network for female founders), where I walk you through the simple, human way to create interest, build trust, and guide someone into your offer with clarity and ease.Inside, you'll learn:✨ what truly inspires someone to buy✨ how to communicate in a way that feels natural and trustworthy✨ the emotional shifts that matter more than any “tactic”✨ and the clear, elegant path to increasing sales without working harderIf you want selling to feel aligned, elevated, and clear - this masterclass will support you so much.---Ready for more clarity on how to attract the right clients, signal your mastery in seconds and work less hard?Watch my new training "DIOR-LEVEL BRAND" on how to create a brand that stands out with the same excellence as the results you deliver.It's free, sign up here for instant access: https://ninawalder.com/diorMy programs & resources for you:🖤 BRAND High-touch Mentorship. Step into the premium expert you already are, attract dream clients consistently, and build a magnetic brand without burnout: https://ninawalder.com/brand🖤 ELEVATE. 1:1 Business Coaching. Your personalized fast-track to premium clients, sustainable growth & the business you’ve been dreaming about: https://ninawalder.com/1-1coaching🖤 STYLIST ACCELERATOR. Grow a thriving, profitable styling business with a clear brand, premium positioning & clients who can’t wait to work with you: https://ninawalder.com/stylist-selfstudy🖤 Confident & Profitable on Video. Master showing up on video with ease & authority — so your content sells for you and dream clients feel they already know you: https://ninawalder.com/videoFree Checklist "Instagram that Sells" (for coaches & experts): https://ninawalder.com/checklist1ChatGPT Prompts Pack: Define your ideal client + generate 1 month of strategic Reels: https://ninawalder.com/promptsFollow me on Instagram for more advice on building your brand & business online with clarity & ease: https://www.instagram.com/nina_walder_/
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#34: The 4-Step System I Use to Sell Premium Offers Consistently
Can you sell a premium offer - even in a “nice-to-have” niche?Absolutely. I’ve been doing it for 5+ years, and it still works beautifully today.In this episode, I’m walking you through the exact 4-step process I use (and teach my clients) to consistently enroll high-caliber clients — without pressure, hustle, or endless content.Inside, you’ll learn:✨ How to build instant trust through a beautifully designed masterclass✨ The subtle delivery shift that turns interest into genuine “I’m in” conversations✨ How to present your offer so it feels like the natural next step✨ Why this method works across any niche - from life and career coaching to personal styling and wellnessIf you’ve ever wondered how to sell with ease and elegance - this episode will show you the clear, timeless structure behind every successful premium offer.After listening, you’ll see exactly how to lead your next masterclass, build trust fast, and guide dream clients into saying yes — with confidence and grace.---Ready to go deeper?Join my new advanced training "DIOR-LEVEL BRAND" on how to create a brand that stands out with the same excellence as the results you deliver.It's free, by application: https://ninawalder.com/diorMy programs & resources for you:🖤 BRAND. Authority. Premium Clients. Step into the premium expert you already are, attract dream clients consistently, and build a magnetic brand without burnout: https://ninawalder.com/brand🖤 ELEVATE. 1:1 Business Coaching. Your personalized fast-track to premium clients, sustainable growth & the business you’ve been dreaming about: https://ninawalder.com/1-1coaching🖤 STYLIST ACCELERATOR. Grow a thriving, profitable styling business with a clear brand, premium positioning & clients who can’t wait to work with you: https://ninawalder.com/stylist-selfstudy🖤 Confident & Profitable on Video. Master showing up on video with ease & authority — so your content sells for you and dream clients feel they already know you: https://ninawalder.com/videoFree Checklist "Instagram that Sells" (for coaches & experts): https://ninawalder.com/checklist1ChatGPT Prompts Pack: Define your ideal client + generate 1 month of strategic Reels: https://ninawalder.com/promptsFollow me on Instagram for more advice on building your brand & business online with clarity & ease: https://www.instagram.com/nina_walder_/
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#33: How a 15-Year Industry Expert Simplified Her Business - with Carie
This is a conversation with my brilliant client Carie, a Personal Stylist and Public Speaking Coach with over 15 years in the industry.Carie has built an incredible career — she’s led as the President of Image Consultants Spain and now works with clients worldwide in the Spanish-speaking market.We’ve worked together across several of my programs — Brand Mentorship, Stylist Accelerator and Clients Flow Sales Accelerator - and Carie’s journey beautifully shows what happens when an established expert steps into her next level with strategy and simplicity.In this conversation, you’ll hear how Carie:Gained 10+ hours a week back in her calendar by optimising her workBuilt a simple, consistent content system with 3+ strategic pieces always readyReleased the guilt and pressure of doing it all — and now works with clarity, confidence, and easeCrafted a signature offer that sets her apart in a competitive nicheCarie’s story is proof that you don’t need to hustle harder - you just need the right structure and support to make your brilliance visible.If you’re an experienced coach or expert who’s been “doing all the things” but craving more elegance, consistency, and results - this episode will show you exactly what’s possible.Follow Carie here: https://www.instagram.com/cariemercier/---Ready to go deeper?Watch my new Masterclass:✨ HOW TO STAND OUT AS A COACH ON SOCIAL MEDIA ✨In just 90 minutes, I’ll walk you through the exact 3-step method I used to go from lots of posting & random sales → to building a multi-6-figure brand working with dream clients.Sign up for free here to get instant access: https://ninawalder.com/standoutMy programs & resources for you:🖤 BRAND. Authority. Premium Clients. Step into the premium expert you already are, attract dream clients consistently, and build a magnetic brand without burnout: https://ninawalder.com/brand🖤 CLIENTS FLOW Sales Accelerator. Start selling with clarity and confidence - and start enrolling dream clients every single week. You'll build a simple, elegant sales process that feels natural, not pushy: https://ninawalder.com/clientsflow🖤 STYLIST ACCELERATOR. Grow a thriving, profitable styling business with a clear brand, premium positioning & clients who can’t wait to work with you: https://ninawalder.com/stylist-selfstudy🖤 Confident & Profitable on Video. Master showing up on video with ease & authority — so your content sells for you and dream clients feel they already know you: https://ninawalder.com/video🖤 ELEVATE. 1:1 Business Coaching. Your personalized fast-track to premium clients, sustainable growth & the business you’ve been dreaming about: https://ninawalder.com/1-1coachingFree Checklist "Instagram that Sells" (for coaches & experts): https://ninawalder.com/checklist1ChatGPT Prompts Pack: Define your ideal client + generate 1 month of strategic Reels: https://ninawalder.com/promptsFollow me on IG for more advice on business & brand building for female coaches and experts: https://www.instagram.com/nina_walder_/
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#32: How to Build Authority Fast - So Clients Buy
Can you build authority online fast - so people actually buy?Yes, and in this episode, I’ll show you how.Here’s the truth: people form an impression in just 0.05 seconds. In that blink, they decide if you stand out as a trusted authority or blend in as just another coach in the feed.Inside, I share:✨ The 4 authority touchpoints that instantly shift how people see you✨ Why expertise alone doesn’t sell (and what actually does)✨ Real examples from my own brand journey + my clients✨ Simple authority builders you can implement this weekIf you’ve been feeling invisible online - even though you’re brilliant at what you do - this episode will show you how to be seen as the premium choice clients want to work with.LMK in the comments - what you will implement in your own brand this week?---Ready to go deeper?Join my Confident Sales masterclass "HOW TO GET CLIENTS EVERY WEEK - without feeling salesy"Sign up here for free & instant access: https://ninawalder.com/salesMy programs & resources for you:🖤 BRAND. Authority. Premium Clients. Step into the premium expert you already are, attract dream clients consistently, and build a magnetic brand without burnout: https://ninawalder.com/brand🖤 ELEVATE. 1:1 Business Coaching. Your personalized fast-track to premium clients, sustainable growth & the business you’ve been dreaming about: https://ninawalder.com/1-1coaching🖤 STYLIST ACCELERATOR. Grow a thriving, profitable styling business with a clear brand, premium positioning & clients who can’t wait to work with you: https://ninawalder.com/stylist-selfstudy🖤 Confident & Profitable on Video. Master showing up on video with ease & authority — so your content sells for you and dream clients feel they already know you: https://ninawalder.com/videoFree Checklist "Instagram that Sells" (for coaches & experts): https://ninawalder.com/checklist1ChatGPT Prompts Pack: Define your ideal client + generate 1 month of strategic Reels: https://ninawalder.com/promptsFollow me on Instagram for more advice on building your brand & business online with clarity & ease: https://www.instagram.com/nina_walder_/
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#31: Diana's Story - Becoming a Premium Coach
Meet my amazing client Diana - a trauma recovery & embodiment coach for women.Diana has been coaching for over 8 years. Her work is deeply transformational - but for the longest time, she relied on referrals, quietly doing powerful work behind the scenes, yet always feeling like a hidden gem. And while her clients loved her, her online presence didn’t reflect the depth of her expertise or the results she created.Earlier this year, Diana decided that had to change. She joined my BRAND mentorship to step into more visibility and design a signature program that would offer women a complete transformation, beyond 1:1 sessions.In our conversation, you’ll hear how she:Moved through the fear of being visible and started showing up consistently on Instagram.Shifted the way she sees the value of her work (this is the piece that blows my clients’ minds every time).Created her first masterclass that positioned her as the go-to coach in her niche.Started showing up on video and building her presence with confidence.Diana’s story is such a beautiful reminder that even the most experienced coaches can stay “hidden” for years - until they decide to claim their space, own their brilliance, and build a brand that finally matches the depth of their work - with strategy and support. ---Ready to go deeper?Watch my new Masterclass:✨ HOW TO STAND OUT AS A COACH ON SOCIAL MEDIA ✨In just 90 minutes, I’ll walk you through the exact 3-step method I used to go from lots of posting & random sales → to building a multi-6-figure brand working with dream clients.Sign up for free here to get instant access: https://ninawalder.com/standoutMy programs & resources for you:🖤 BRAND. Authority. Premium Clients. Step into the premium expert you already are, attract dream clients consistently, and build a magnetic brand without burnout: https://ninawalder.com/brand🖤 CLIENTS FLOW Sales Accelerator. Start selling with clarity and confidence - and start enrolling dream clients every single week. You'll build a simple, elegant sales process that feels natural, not pushy: https://ninawalder.com/clientsflow🖤 STYLIST ACCELERATOR. Grow a thriving, profitable styling business with a clear brand, premium positioning & clients who can’t wait to work with you: https://ninawalder.com/stylist-selfstudy🖤 Confident & Profitable on Video. Master showing up on video with ease & authority — so your content sells for you and dream clients feel they already know you: https://ninawalder.com/video🖤 ELEVATE. 1:1 Business Coaching. Your personalized fast-track to premium clients, sustainable growth & the business you’ve been dreaming about: https://ninawalder.com/1-1coachingFree Checklist "Instagram that Sells" (for coaches & experts): https://ninawalder.com/checklist1ChatGPT Prompts Pack: Define your ideal client + generate 1 month of strategic Reels: https://ninawalder.com/promptsFollow me on Instagram for more advice on building your brand & business online with clarity & ease: https://www.instagram.com/nina_walder_/
Welcome to the Business, Mindset, Style podcast - a show for women in business, who want to make an impact, grow a profitable online business all while living a rich life filled with freedom and fulfillment. I'm sharing with you my lessons, insights, as well as mistakes and behind the scenes stories of running a digital business, growing on social media and creating a strong personal brand. My name is Nina Walder, i'm your host, and I can't wait to dive into today's episode!
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