The rise of Gen Z sales reps and how to adapt as a leader -- with Tony Morando
Gen Z sales reps are entering the workforce fast—and sales leaders need to be ready. By 2030, the U.S. Bureau of Labor Statistics projects that Gen Z will make up 30% of the U.S. workforce. If you’re not managing a Gen Z seller yet, it’s only a matter of time. In this episode of Closing Time, we sit down with Tony Morando, Chief Sales Officer at World Emblem. Tony has climbed the sales ranks over two decades and now leads a multigenerational team spanning the U.S., Canada, and Mexico. He shares what he’s learned about onboarding, mentoring, and retaining Gen Z sales reps—plus tips for creating a team culture where every generation can thrive. Watch the episode on YouTube. Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Connect With: • Tony Morando: LinkedIn // World Emblem • Val Riley: LinkedIn • Insightly's Website // Unbounce's Website // LeadsRx's Website
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Hiring B2B sales reps? Why nontraditional backgrounds are a secret weapon for top talent -- with Lindsey Boggs
Music major? Waiter? Hotel clerk? They might not sound like typical stepping stones to a successful sales career—but they absolutely can be. While some reps follow the traditional path (business degree → SDR → AE), there’s no one-size-fits-all blueprint for thriving in sales. In fact, some of the best sales pros come from the most unexpected backgrounds. In this episode of Closing Time, meet Lindsey Boggs—go-to-market advisor and former opera major—who turned stage presence into sales excellence. She shares how nontraditional experience can translate into sales success, and what sales leaders should look for when hiring B2B sales reps from unconventional backgrounds. Watch the episode on YouTube. Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Connect With: • Lindsey Boggs: LinkedIn // LFB Consulting • Insightly's Website // Unbounce's Website // LeadsRx's Website
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How to grow your agency in an uncertain economy (with offensive + defensive strategies) -- with Jon Morris
The North American economy is uncertain, so what should your agency be doing to stay profitable and keep growing? In this episode of Closing Time, we sit down with Jon Morris, founder of Fiscal Advocate, a firm that helps marketing agencies make smarter financial decisions through real planning—not just bookkeeping. Jon shares the offensive and defensive strategies every agency should be using to navigate today’s unpredictable market. From identifying what’s really stalling growth to maximizing cash flow and investing wisely, this conversation is packed with insights to help agency owners weather the storm and come out stronger on the other side. Watch the episode on YouTube. Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Connect With: • Jon Morris: LinkedIn // Fiscal Advocate • Val Riley: LinkedIn • Insightly's Website // Unbounce's Website // LeadsRx's Website
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7 tips to improve open rates on your marketing email nurtures -- with Jack Kosakowski
Email fatigue is real—and it’s hitting B2B marketers hard in 2025. With inboxes flooded by AI-generated outreach, outdated content, and automation overload, it’s no wonder open rates are tanking. So what can you do to stand out and stay relevant? In this episode of Closing Time, we’re joined by Jack Kosakowski, CEO of Creation Agency (U.S.), who shares 7 practical tips to revive your marketing email nurture strategy. From smarter segmentation to more tactical content and tech stack hacks, this episode is packed with actionable ideas to help you build emails people actually want to open. Your email list is a competitive advantage—if you treat it like one. Watch the episode on YouTube. Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Connect With: • Jack Kosakowski: LinkedIn // Creation Agency • Val Riley: LinkedIn • Insightly's Website // Unbounce's Website // LeadsRx's Website
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What are the key metrics for measuring your landing pages and websites? -- with Jennifer Denney
Do you know the scroll rate or the engagement rate on your landing pages and website? Google does, and they are using those metrics to determine how you show up in search results. In this episode of Closing Time, Jennifer Denney of Elevated Marketing Solutions talks about the key metrics on your website and landing pages, and how improving them can lead to an improved user experience, lower cost-per-click, and more visibility in search. Plus, she unpacks Google’s latest update and what it really means for marketers trying to get more from their paid media campaigns. Watch the episode on YouTube. Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Connect With: • Jennifer Denney: LinkedIn // Elevated Marketing Solutions • Val Riley: LinkedIn • Insightly's Website // Unbounce's Website // LeadsRx's Website
Sobre Closing Time: quick insights from sales & marketing experts
Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you’ll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.
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