The Digital Marketing Podcast by Exposure Ninja

• "ChatGPT Agent" Is Changing How People Buy AGAIN

  ChatGPT Agent has launched with the ability to complete purchases autonomously — and it's changing how high-value customers buy, creating massive opportunities for prepared marketers.Available now in paid ChatGPT subscriptions, this tool completes complex purchasing tasks in under 3 minutes that take humans 30+ minutes of research and comparison shopping.For businesses targeting decision-makers, mastering ChatGPT Agent optimisation isn't just smart — it's becoming essential.In this episode, Charlie and Dale reveal:• How ChatGPT Agent actually works behind the scenes — including our live restaurant booking demonstration showing exactly how AI agents research and make recommendations• Why your conversion rate optimisation suddenly became 10x more critical — and the specific technical requirements that determine whether AI agents complete purchases on your site or abandon it immediately• The "Reading Mode" challenge that makes schema markup essential for AI visibility (even though humans never see it)• Why platform partnerships with OpenTable, Booking.com, and Shopify now directly influence your search visibility• The strategic shift from experimental (20% budget) to core strategy (80% budget) needs to happen right nowI'll share real examples from our live testing, including how ChatGPT Agent abandoned difficult websites instantly and why it checked for vegetarian starters when booking restaurants — something most humans wouldn't consider.As Charlie said in the episode:"I feel like this and the rollout of AI Mode... is the trigger point that this is moving fast. If ChatGPT rolled this out, Google is gonna be hot on its heels."If you're ready to optimise for the reality that customers are delegating purchasing decisions to AI agents, this episode provides your complete action plan.Get the show notes:https://exposureninja.com/podcast/dojo-58/Listen to these episodes next:What is AI Search? And Why Is It So Important?https://exposureninja.com/podcast/dojo-56/AI Search to Overtake Traditional Search by 2028https://exposureninja.com/podcast/dojo-54/Everything Marketers Need to Know About AI Max for Searchhttps://exposureninja.com/podcast/dojo-53/

  --------  

  52:47

  --------

  52:47
• AI Is DECIMATING This Industry’s Marketing

  We studied 7 million finance keywords and found one industry getting absolutely decimated by Google's AI Overviews.The results are staggering: 58% of Google searches now end in no clicks, ChatGPT serves 5.5 billion monthly active users, and AI Overviews appear in 38% of mortgage searches and 52% of financial advisory queries — yet most businesses remain completely unprepared for this shift.But here's what shocked us most: this isn't just happening to "AI-vulnerable" industries.For marketing leaders ready to adapt rather than resist, this represents the greatest competitive advantage opportunity in a decade.In this episode, I reveal:• The startling reality behind our 7 million keyword analysis — including why even "Your Money or Your Life" topics aren't immune to AI disruption• How AI Overviews create an average 15.49% drop in click-through rates (and why this is actually fantastic news if you sell products directly)• The Investopedia case study that will terrify content marketers• Why "the middleman is dying"• Our three-pillar framework for AI marketing success• Real client results showing 72% increases in AI Overview appearances in just one quarterI'll share concrete examples from our client work, including how we helped Zugu Case dominate AI recommendations for iPad accessories by implementing our omnipresence strategy across multiple platforms.If you're ready to reorient your marketing strategy towards where users are actually going (rather than clinging to declining organic traffic), this episode provides your complete roadmap for thriving in the AI-first marketing era.Get the "How AI Overviews Are Disrupting Finance Marketing" white paper:https://exposureninja.com/ai-overviews-finance/Get the show notes:https://exposureninja.com/podcast/362/Listen to these episodes next:How To Rank in Google’s AI Modehttps://exposureninja.com/podcast/357/9 Reasons Why Your Traffic Is DOWN This Yearhttps://exposureninja.com/podcast/361/Copy This 11,000+ Lead Full Funnel Marketing Strategyhttps://exposureninja.com/podcast/355/

  --------  

  11:16

  --------

  11:16
• 9 Reasons Why Your Traffic Is DOWN This Year

  Website traffic drops can feel like a punch to the gut, especially when millions in revenue are at stake.While traffic declines are amongst the most stressful experiences for marketing leaders, they're rarely mysterious once you understand the underlying patterns.After diagnosing and resolving hundreds of traffic drops over the past decade for £10m+ turnover B2B and B2C businesses, we've identified exactly why websites lose visibility — and more importantly, how to fix it.In this episode, I reveal:• The two distinct categories of traffic drops (gradual vs sudden) and why misdiagnosing the type often makes recovery impossible• How AI Search tools like ChatGPT (now processing 1 billion daily searches) are quietly siphoning traffic from traditional search, and the strategic shift from capturing clicks to earning AI recommendations• The "SEO neglect" phenomenon that's causing gradual ranking erosion, including why content from 2021 (like we found on OVO Energy's site) is losing competitiveness without regular updates• Why Google's 300 annual micro-updates create cumulative traffic decline that often goes unnoticed until it's severe (like OVO Energy's drop from 5,400 to 3,000 first-page keywords)• The technical migration mistakes that can obliterate traffic overnight — including the email we received: "We moved from Magento to Shopify three weeks ago and rankings keep dropping"• How to distinguish between real traffic drops and measurement errors (the relief when it's just a tracking problem!)I'll walk you through real client examples, including our diagnostic process for major algorithm update impacts and the systematic approach that helps businesses not just recover, but emerge stronger.Whether you're facing a gradual slide or sudden plunge, this episode provides your complete diagnostic framework for identifying the root cause and implementing targeted recovery strategies before your competitors capitalise on your visibility loss.Get The Show Notes:https://exposureninja.com/podcast/361/Listen To These Episodes Next:58% of Google Clicks Are Gone. What Now?https://exposureninja.com/podcast/359/The New AI Threat Terrifying Every Global Brandhttps://exposureninja.com/podcast/360/What is AI Search Optimisation (and How To Do It)https://exposureninja.com/podcast/358/

  --------  

  23:26

  --------

  23:26
• You’re Invited! — Healthcare Marketing Masterclass

  Hey everyone 👋On July 23rd, Charlie Marchant (CEO) will host a live session, which we'd love for you to attend.The session is designed for marketers and business owners in the healthcare and medical sector, but there are lessons on high-ROI lead generation that everyone in any sector can learn and apply to their business.During the session, Charlie and the team will share how they achieve these amazing results for our client, Age Care Bathrooms:3,832 qualified leads in just 9 months (137% of their 12-month target)£215k in revenue generated from organic search alone363% increase in Google Ads conversions300+ sustained monthly organic leads (up from just 60)77% increase in total ranking keywords#1 Google ranking for high-value terms like "mobility bathrooms"If you'd like to learn how this high-ROI integrated marketing campaign came together, register for a seat today (seats are limited).Claim your seat: https://exposure.ninja/healthcare-masterclassHope to see you there.

  --------  

  2:22

  --------

  2:22
• What You Need To Know About June 2025 Google Core Update

  The June 2025 Google Broad Core Update is reshaping search results across industries, and the data reveals some interesting patterns that every marketing leader needs to understand.While broad core updates typically roll out over three weeks, this one brings unprecedented changes: AI Overviews have jumped to 15% visibility in some sectors, zero-click searches have grown from 56% to 69%, and certain industries are experiencing massive volatility while others remain surprisingly stable.In this episode, Dale and Charlie reveal:Why the US is seeing "really, really high volatility" while Europe remains largely unaffected (and what this geographic pattern tells us about Google's rollout strategy)The shocking discovery that health websites — typically hammered during YMYL updates — are showing minimal impact this timeHow AI Overviews are being aggressively pushed into traditional search results, with desktop coverage jumping 9.19% overnightWhich specific industries are winning and losing during this update (arts and entertainment are getting crushed, while real estate remains stable)The five key factors causing ranking drops: thin content, poor E-E-A-T, outdated information, technical debt, and low-quality backlink profilesDale and Charlie share real data from Semrush's Sensor algorithm volatility tracker, showing exactly which sectors are most volatile. They also discuss the disturbing trend of informational content sites losing ground to major news publishers like the BBC.If your rankings have dropped or you're seeing unusual traffic patterns, this episode provides your complete action plan for navigating the next two weeks of volatility, including why the worst thing you can do right now is panic and make drastic changes.Watch or listen now to understand what's really happening during this update and position your business for recovery.Get the show notes:https://exposureninja.com/podcast/dojo-57/Listen to these episodes next:What is AI Search? And Why Is It So Important?https://exposureninja.com/podcast/dojo-56/AI Search to Overtake Traditional Search by 2028https://exposureninja.com/podcast/dojo-54/Have Google’s AI Overview Ranking Factors Been Revealed?https://exposureninja.com/podcast/dojo-52/

  --------  

  27:47

  --------

  27:47

Mais podcasts de Negócios

Podcasts em tendência em Negócios

Sobre The Digital Marketing Podcast by Exposure Ninja

The Digital Marketing Podcast by Exposure Ninja: Podcast do grupo