The Digital Marketing Podcast by Exposure Ninja

A £2 million business and a £2 billion business shouldn't be running the same AI Search strategy. 
In this executive briefing, Charlie Marchant (CEO of Exposure Ninja) breaks down the Pyramid of AI Search, a layered framework for understanding exactly where your brand sits and what to build next to show up in ChatGPT and other AI platforms.
Why there's no single "correct" AI Search strategy, and how your starting point depends on your business size

The foundation layer: technical SEO, site health, and getting schema right across 100+ types

The middle layer: which on-site pages (About, comparison, product) tend to get referenced in AI answers, and how to shape their messaging

The tip of the pyramid: third-party sites like Trustpilot, G2, Reddit, and trade publications, and how to reverse engineer which ones AI is already citing about you

Getting cited by AI platforms isn't about ticking one box. It's about building a consistent, accurate brand story that holds up from your own website through to what customers and third parties say about you elsewhere.
Future-proof your brand with our AI Search Audit 👉 https://exposureninja.com/services/ai-search-optimisation/ai-search-strategy/ 
Subscribe to Charlie Explains AI Search on LinkedIn for the latest updates in AI Search Optimisation:
https://www.linkedin.com/in/charliemarchant/recent-activity/newsletter/ 
Get the show notes:
https://exposureninja.com/podcast/ai-visibility-pyramid/
Listen to this episode next:
https://exposureninja.com/podcast/ai-attribution-gap/

Ask a marketing leader how much of their traffic comes from ChatGPT, and you'll usually get the same response: a pause, then "we don't really know." 
In this executive briefing, Charlie Marchant (CEO of Exposure Ninja) covers the AI attribution gap and what businesses can actually do about it.
Why "dark traffic" makes AI-driven visits invisible in Google Analytics

Setting up channel groups to track referrals from AI platforms

Auditing direct traffic for signs of AI-influenced buyer journeys

Manually checking visibility inside ChatGPT, Gemini, and Perplexity

Using tools like Peec AI, Profound, and Scrunch AI to monitor AI visibility at scale

Why asking customers directly is still the most reliable source of truth

With ChatGPT now among the most visited sites in the world, more buyers are starting their research there long before a business sees them in analytics. Charlie breaks down why closing this gap matters for justifying AI Search investment to the board, and the practical changes marketing teams can make starting today.
Future-proof your brand with our AI Search Audit 👉 https://exposureninja.com/services/ai-search-optimisation/ai-search-strategy/
Subscribe to Charlie Explains AI Search on LinkedIn for the latest updates in AI Search Optimisation:https://www.linkedin.com/in/charliemarchant/recent-activity/newsletter/
Read the show notes:
https://exposureninja.com/podcast/ai-attribution-gap/
Listen to this episode next:
How To Show Up in ChatGPT in 5 Steps: 
https://exposureninja.com/podcast/show-up-in-chatgpt/

Google isn't sending you the traffic it used to, and it's not because your product got worse, your sales team got worse, or demand disappeared.
AI Overviews and AI Search tools like ChatGPT, Gemini, and Perplexity are rewriting how people research and buy, and if you're only optimising for traditional search, you're already behind.
Here's what I cover:
Why AI Overviews cut clicks to websites by 58% when they appear and what that means for your traffic

Case study #1: how a global skincare brand grew organic traffic by 27% year-on-year while more than doubling their AI Overview mentions

Case study #2: how a business with a 14.5% drop in organic traffic still hit their best-ever revenue month from search — with average order value up over 10%

The two-part strategy (traditional SEO + AI Search Optimisation) that's helping both of these businesses win right now

Want to know exactly where you stand in traditional and AI Search? Request an SEO and AI Search Audit at https://exposure.ninja/audit/ and we'll show you your visibility across Google, ChatGPT, Perplexity, and Gemini, and build you a step-by-step plan to improve it.

Read the full show notes:
https://exposureninja.com/podcast/not-enough-leads/

Charlie has heard the same opening line in nearly every sales conversation over the past few weeks: "My boss is asking why we don't show up in ChatGPT, what do I do?" 
In this executive briefing, Charlie Marchant (CEO of Exposure Ninja) covers:
Why aligning the business on one clear positioning statement is the essential first step

How to benchmark your current AI Search visibility without relying on random ChatGPT searches

Building a one-year (minimum) roadmap that prioritises your highest-value categories first

The three pillars of implementation: technical updates, content, and PR

Why training your team is the most overlooked step in AI Search Optimisation

Showing up in LLM answers isn't about hoping for visibility. It takes a structured plan, the right technical foundations, and consistent tracking of your share of voice against competitors.
Check out our recent case study where we drove visibility results in AI Search and Google: 
https://exposureninja.com/our-work/value-capital-funding/
Future-proof your brand with our AI Search Audit 👉 https://exposureninja.com/services/ai-search-optimisation/ai-search-strategy/
Subscribe to Charlie Explains AI Search on LinkedIn for the latest updates in AI Search Optimisation: https://www.linkedin.com/in/charliemarchant/recent-activity/newsletter/
Get the show notes: 
https://exposureninja.com/podcast/show-up-in-chatgpt/
Listen to these episodes next:
Viral Sunscreen Shows The Future Customer Search Journey: https://exposureninja.com/podcast/customer-search-journey/ 
Google I/O 2026: 5 AI Search Updates Marketing Leaders Need To Know: https://exposureninja.com/podcast/google-i-o-2026/

Sponsored by Ahrefs. Try Agent A  👉 https://ahrefs.com/agent-a
Getting cited in AI Search results isn't just about ranking well on Google. According to research from Ahrefs, 88% of pages cited in AI answers don't even appear on Google's first page, which means traditional SEO alone won't cut it anymore.
In this video, Tim walks through the four pillars of AI Search citation and puts Ahrefs' new agentic tool, Agent A, through its paces to show how it can speed up the process.
Here's what's covered:
The four things AI tools need before they'll cite your content: the right topics, the right structure, the right authority signals, and freshness

How to use Agent A's pre-built skills to run an EEAT audit, convert SEO keywords into AI queries, and identify which of your cited pages need a content refresh

Get the blog post template: https://exposureninja.com/blog/blog-post-template/
Try Agent A: https://ahrefs.com/agent-a
Book a consultation call for a live review of your website and marketing 👉 https://exposureninja.com/review/
Read the show notes:
https://exposureninja.com/podcast/how-to-get-cited-in-ai-search/