SPEAK LIKE A CEO

• 278: The Ritual Effect: Build Elite Teams and Create Meaning with Harvard’s Michael Norton

  What if I told you there's a secret weapon that can transform your leadership, boost team morale, and create a culture of peak performance?In this episode, Oliver Aust sits down with Professor Michael Norton, a renowned psychologist at HBS and author of The Ritual Effect: The Transformative Power of Our Everyday Actions.Professor Norton's research reveals the surprising impact of rituals – those seemingly small, repeated actions that hold immense meaning.They explore:How CEOs can use rituals to reinforce company values and visionThe role of rituals in building trust and psychological safetyWhy the most effective rituals are often the simplest onesPacked with actionable insights and real-world examples, this episode is a must-listen for CEOs, leaders, and anyone looking to elevate their communication and create a thriving workplace culture.Find out more about Michael Norton at https://michaelnorton.com/.Make sure you’re subscribed to the Speak Like a CEO newsletter to become a top 1% communicator: https://eoipsocommunications.com/newsletter/ Do you want to speak with confidence, inspire your team, and accelerate your career? You can now join the Speak Like a CEO Academy and work with Oliver over the next 90 days to become a top 1% communicator and transform your career. https://speaklikeaceoacademy.com/

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• 277: How to Become a Trusted Leader. Natalie Doyle Oldfield

  No success without trust. But how do you build trust when trust in leadership is at an all-time low?Natalie Doyle Oldfield is a globally recognized expert on trust and author of Trusted: The Proven Path to Customer Loyalty and Business Growth. She explains how trust is often formed subconsciously as the first thing in an interaction between humans. People decide whether to trust you based on gut feeling and perception of your presence. So leaders must build trust BEFORE they need it. She explains how to build trust quickly, and how the human element is more critical than ever in the age of AI. Emphasize authenticity and connection to build trust.Natalie also emphasizes the importance of listening, clear communication, and authenticity while warning against inconsistency and broken promises.Plus: Natalie and Oliver explore the concept of trust equity and how businesses can build.  Find out more about Natalie: https://www.successthroughtrust.com/Make sure you’re subscribed to the Speak Like a CEO newsletter to become a top 1% communicator: https://eoipsocommunications.com/newsletter/Do you want to speak with confidence, inspire your team, and accelerate your career? You can now join the Speak Like a CEO Academy and work with Oliver over the next 90 days to become a top 1% communicator and transform your career.https://speaklikeaceoacademy.com/

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• 276: Atomic Statements, Apes & Ants, and the New Science of Storytelling. Will Storr

  What if everything we experience is shaped by the stories we tell ourselves? In this episode, Oliver sits down with one of his intellectual heroes. Will Storr, bestselling author of The Science of Storytelling, The Status Game and now A Story is a Deal to explore how stories define our reality, shape our decisions, and influence human behavior. Will explains why humans live in two worlds, the world of survival and the world of story, and how understanding this duality can transform the way we communicate, lead, and persuade. From the evolutionary origins of storytelling to the impact of identity and status, he unpacks why narratives are the foundation of human success.Packed with fascinating insights, psychological research, and real-world examples, this episode is a must-listen for anyone looking to harness the power of storytelling. Check out more about Will Storr’s latest book on his substack https://willstorr.substack.com/ Make sure you’re subscribed to the Speak Like a CEO newsletter to become a top 1% communicator: https://eoipsocommunications.com/newsletter/Do you want to speak with confidence, inspire your team, and accelerate your career? You can now join the Speak Like a CEO Academy and work with Oliver over the next 90 days to become a top 1% communicator and transform your career.https://speaklikeaceoacademy.com/

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• 275: How to Go Viral. Brendan Kane

  Is going viral just luck, or is there a science behind it? In this episode, Oliver Aust sits down with Brendan Kane, digital strategist, bestselling author, and the mastermind behind some of the biggest social media success stories. Brendan has helped global brands, top celebrities like Taylor Swift and Rihanna, and countless businesses achieve explosive digital growth.Brendan reveals the secrets of viral content, explaining the key ingredients behind content that captivates millions, how to balance quality and quantity for maximum engagement, and the proven frameworks for storytelling that drive social media success. He also explores the role of AI in content creation and how to use it effectively, along with communication strategies that make a brand stand out. Packed with real-world examples and actionable insights, this episode is a must-listen for content creators, marketers, and entrepreneurs looking to break through the noise. Hit play and discover the science behind going viral!Get Brendan’s book “The Guide to Going Viral” for free here: https://goviral.hookpoint.com/get-guide/?utm_source=Podcast&utm_medium=Guide&utm_campaign=SpeakLikeCEOMake sure you’re subscribed to theSpeak Like a CEO newsletter to become a top 1% communicator:https://eoipsocommunications.com/newsletter/Do you want to speak with confidence, inspire your team, and accelerate your career? You can now join the Speak Like a CEO Academy and work with Oliver over the next 90 days to become a top 1% communicator and transform your career.https://speaklikeaceoacademy.com/

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• 274: How to Write so Busy People Respond. Todd Rogers

  Is it possible to write so that even busy CEOs respond? Yes, it is. If you know how.  On this week’s episode of Speak Like a CEO, Oliver sits down with Harvard professor Todd Rogers, co-author of Writing for Busy Readers, to uncover why most messages fail – and how to fix them. Todd is a behavioral scientist who has spent years studying how people read (or rather, don’t read). His research-backed insights will change the way you write forever. Along with co-author Jessica Lasky Fink, Todd distilled years of research into 6 principles that make writing clearer, more engaging, and more likely to get a response. Every day, we’re drowning in emails, reports, and messages. These 6 principles don’t just make your writing better; they boost productivity, relationships, and response rates. Make sure you’re subscribed to the Speak Like a CEO newsletter to become a top 1% communicator: https://eoipsocommunications.com/newsletter/ Do you want to speak with confidence, inspire your team, and accelerate your career? You can now join the Speak Like a CEO Academy and work with Oliver over the next 90 days to become a top 1% communicator and transform your career. https://speaklikeaceoacademy.com/

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