SPEAK LIKE A CEO

What really motivates people? Most leaders think money or ambition, but it's something far more powerful: story and status.
In this episode, bestselling author Will Storr (The Status Game, The Science of Storytelling) unpacks how stories quietly shape who we follow, what we buy, and who we trust. He shares why the most effective messages in history are only a few words long, the three-act structure behind every story that moves people, and the villain trap that destroys leaders in a crisis.
Plus, learn why the leaders who lean on AI risk losing the one thing that actually motivates their teams.
⏰Timestamps
(00:00) Introduction
(00:50) Two Worlds We Live In
(04:35) The Underdog Archetype
(07:48) Part Ape, Part Ant
(09:30) You're Always Signaling
(11:05) Connection Beats Money
(12:31) Group vs. Individual Status
(14:46) Competence Space
(15:45) Identity Sells
(21:16) Atomic Statements
(23:30) The Three-Act Structure
(28:55) Don't Be the Villain
(30:36) Understand Their Story World
Connect with Will Storr:
https://www.thescienceofstorytelling.com/
🎧More Episodes Like This
• 316: Surrounded by Idiots w/ Thomas Erikson
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• 308: Confidence on Command
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🔗LinkedIn
Host: https://www.linkedin.com/in/oliver-aust/
Guest: https://www.linkedin.com/in/will-storr/
📩Newsletter
Host: https://eo-ipso-comms.kit.com/profile
Guest: https://willstorr.substack.com/
📚Resources
• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver
• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg
• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/
📧 Email: info@eoipsocommunications.com
🙌 This episode was produced by Podcast Boutique: https://www.podcastboutique.com

Leadership isn't management. Management tells people what to do; leadership gets them to want to follow. Mark Victor Hansen, co-creator of Chicken Soup for the Soul, says the difference is a great story.

In this episode, he shares the one thing every leader has to sell, how to fight the negativity bias that pulls most leaders under, and why the biggest goals are often the easiest to reach.

You'll walk away with a new definition of leadership, success, and legacy.

⏰Timestamps

(00:00) Introduction

(00:52) Leadership is Storytelling

(03:00) Fight Negativity Bias

(06:09) Program Your Mind

(08:51) Come From the End Result

(12:51) Buckminster Fuller

(15:53) Storytelling Plus Action

(17:48) Talk Prep

(21:24) Master Communication

Connect with Mark Victor Hansen:

https://markvictorhansen.com/

🎧More Episodes Like This

• 316: Surrounded by Idiots w/ Thomas Erikson 

https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU
• 315: Nir Eyal NYT Best Seller
https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU
• 308: Confidence on Command

https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9

🔗LinkedIn

Host: https://www.linkedin.com/in/oliver-aust/

Guest: https://www.linkedin.com/in/markvhansen/

📩Newsletter

Host: https://eo-ipso-comms.kit.com/profile

📚Resources

• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg

• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/

📧 Email: info@eoipsocommunications.com

🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com

The science of persuasion has nothing to do with logic. Most people try to "win" with better arguments — and Joshua Bandoch, author of How to Get What You Want, says that's exactly why they fail.

In this episode, he shares a three-step framework for moving people to action. He breaks down how to find the real barrier blocking any "yes," craft a story that persuades your audience, and the surprisingly simple test that tells you if your message will actually land.

The result: conversations that end in agreement, not arguments.

⏰Timestamps

(00:00) Introduction

(00:47) What Persuasion Is

(01:58) The Persuader's Mindset

(04:48) Find Your North Star

(05:45) Feelings Over Facts

(07:35) Stories That Win

(10:14) Build the Story Arc

(15:21) Find the Barrier

(17:26) Frame It as a Loss

(18:38) Persuasion or Manipulation?

(19:29) Go Beyond Words

(21:24) The Granny Test

(24:26) Right or Make a Difference

Connect with Joshua Bandoch:

https://joshuabandoch.com/

🎧More Episodes Like This

• 316: Surrounded by Idiots w/ Thomas Erikson 

https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU
• 315: Nir Eyal NYT Best Seller
https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU
• 308: Confidence on Command

https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9

🔗LinkedIn

Host: https://www.linkedin.com/in/oliver-aust/

Guest: https://www.linkedin.com/in/joshua-bandoch-02211b167/

📩Newsletter

Host: https://eo-ipso-comms.kit.com/profile

📚Resources

• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg

• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/

📧 Email: info@eoipsocommunications.com

🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com

If your presentation goes well, your audience will forget 90% of what you said. So, the question is: what's the 1% you want them to remember?

Andrea Pacini, author of Timeless Presenter, joins Oliver to ensure you become a confident presenter whose message isn’t forgotten by tomorrow. 

They unpack why you don't want to start with an agenda or title slide, how to find your 1%, how to work with the brain not against it like most presenters, how you avoid ending up in your audience's spam folder and what the worst thing is you can tell your audience.

These principles for memorable communication are the difference between being heard and being remembered.

⏰Timestamps

(00:00) Introduction

(00:36) Spam Folder

(01:33) Start with a Promise

(03:10) The 1% That Matters

(05:01) The One-Word Pitch

(06:24) Don't Fight the Brain

(07:26) Weakness Is a Strength

(09:12) Clear Is Kind

(11:23) Creativity Needs a Cage

(13:24) Let Your Message Breathe

(14:38) Don't "Use" PowerPoint

(16:10) Action Over Reach

(18:09) Love Your Audience

(20:20) Think Like a Journalist

(22:09) The Pause Is the Point

(23:56) The Worst Thing You Can Do

(25:09) Curiosity Beats Confidence

(26:39) Content Fills the Time

(28:36) End Before They Want You To

Connect with Andrea Pacini:

https://www.ideasonstage.com/uk/

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• 316: Surrounded by Idiots w/ Thomas Erikson 

https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU
• 315: Nir Eyal NYT Best Seller
https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU
• 308: Confidence on Command

🔗LinkedIn

Host: https://www.linkedin.com/in/oliver-aust/

Guest: https://www.linkedin.com/in/apacini/

📩Newsletter

Host: https://eo-ipso-comms.kit.com/profile

📚Resources

• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg

• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/

📧 Email: info@eoipsocommunications.com

🙌 This episode was produced by Podcast Boutique: https://www.podcastboutique.com

What if the way you've been going after bigger opportunities is exactly what's making them harder to land? There are two approaches most leaders take, and they both leave opportunities on the table.

Mo Bunnell, one of the world’s leading experts on business development and author of Give to Grow, teaches a third strategy that actually wins the work with less effort.

This episode breaks down the difference between doing the work and winning the work, and how making this shift changes the way you run meetings, handle pricing, and ask for referrals.

⏰Timestamps

(00:00) Introduction

(00:32) Doing vs. Winning the Work

(04:22) Mistakes That Kill the Pitch

(07:37) The IKEA Effect 

(10:13) Building Credibility 

(15:57) Storytelling

(19:27) Pricing Conversations

(21:21) Pricing Options

(23:55) Raising Prices

(27:15) Asking for Referrals

(29:17) Closing Meetings with Momentum

(32:04) AI as a Thought Partner

Learn more in Mo’s free training course:

http://givetogrow.info/

Connect with Mo Bunnell:

https://bunnellideagroup.com/

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• 316: Surrounded by Idiots w/ Thomas Erikson 

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• 315: Nir Eyal NYT Best Seller
https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU
• 308: Confidence on Command

https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9

🔗LinkedIn

Host: https://www.linkedin.com/in/oliver-aust/

Guest: https://www.linkedin.com/in/bill-mcgowan-7103b/

📩Newsletter

Host: https://eo-ipso-comms.kit.com/profile

📚Resources

• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg

• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/

📧 Email: info@eoipsocommunications.com

🙌 This episode was produced by Podcast Boutique: https://www.podcastboutique.com