SPEAK LIKE A CEO

The science of persuasion has nothing to do with logic. Most people try to "win" with better arguments — and Joshua Bandoch, author of How to Get What You Want, says that's exactly why they fail.

In this episode, he shares a three-step framework for moving people to action. He breaks down how to find the real barrier blocking any "yes," craft a story that persuades your audience, and the surprisingly simple test that tells you if your message will actually land.

The result: conversations that end in agreement, not arguments.

⏰Timestamps

(00:00) Introduction

(00:47) What Persuasion Is

(01:58) The Persuader's Mindset

(04:48) Find Your North Star

(05:45) Feelings Over Facts

(07:35) Stories That Win

(10:14) Build the Story Arc

(15:21) Find the Barrier

(17:26) Frame It as a Loss

(18:38) Persuasion or Manipulation?

(19:29) Go Beyond Words

(21:24) The Granny Test

(24:26) Right or Make a Difference

Connect with Joshua Bandoch:

https://joshuabandoch.com/

🎧More Episodes Like This

• 316: Surrounded by Idiots w/ Thomas Erikson 

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• 315: Nir Eyal NYT Best Seller
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• 308: Confidence on Command

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🔗LinkedIn

Host: https://www.linkedin.com/in/oliver-aust/

Guest: https://www.linkedin.com/in/joshua-bandoch-02211b167/

📩Newsletter

Host: https://eo-ipso-comms.kit.com/profile

📚Resources

• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg

• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/

📧 Email: [email protected]

🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com

If your presentation goes well, your audience will forget 90% of what you said. So, the question is: what's the 1% you want them to remember?

Andrea Pacini, author of Timeless Presenter, joins Oliver to ensure you become a confident presenter whose message isn’t forgotten by tomorrow. 

They unpack why you don't want to start with an agenda or title slide, how to find your 1%, how to work with the brain not against it like most presenters, how you avoid ending up in your audience's spam folder and what the worst thing is you can tell your audience.

These principles for memorable communication are the difference between being heard and being remembered.

⏰Timestamps

(00:00) Introduction

(00:36) Spam Folder

(01:33) Start with a Promise

(03:10) The 1% That Matters

(05:01) The One-Word Pitch

(06:24) Don't Fight the Brain

(07:26) Weakness Is a Strength

(09:12) Clear Is Kind

(11:23) Creativity Needs a Cage

(13:24) Let Your Message Breathe

(14:38) Don't "Use" PowerPoint

(16:10) Action Over Reach

(18:09) Love Your Audience

(20:20) Think Like a Journalist

(22:09) The Pause Is the Point

(23:56) The Worst Thing You Can Do

(25:09) Curiosity Beats Confidence

(26:39) Content Fills the Time

(28:36) End Before They Want You To

Connect with Andrea Pacini:

https://www.ideasonstage.com/uk/

🎧More Episodes Like This

• 316: Surrounded by Idiots w/ Thomas Erikson 

https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU
• 315: Nir Eyal NYT Best Seller
https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU
• 308: Confidence on Command

🔗LinkedIn

Host: https://www.linkedin.com/in/oliver-aust/

Guest: https://www.linkedin.com/in/apacini/

📩Newsletter

Host: https://eo-ipso-comms.kit.com/profile

📚Resources

• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg

• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/

📧 Email: [email protected]

🙌 This episode was produced by Podcast Boutique: https://www.podcastboutique.com

What if the way you've been going after bigger opportunities is exactly what's making them harder to land? There are two approaches most leaders take, and they both leave opportunities on the table.

Mo Bunnell, one of the world’s leading experts on business development and author of Give to Grow, teaches a third strategy that actually wins the work with less effort.

This episode breaks down the difference between doing the work and winning the work, and how making this shift changes the way you run meetings, handle pricing, and ask for referrals.

⏰Timestamps

(00:00) Introduction

(00:32) Doing vs. Winning the Work

(04:22) Mistakes That Kill the Pitch

(07:37) The IKEA Effect 

(10:13) Building Credibility 

(15:57) Storytelling

(19:27) Pricing Conversations

(21:21) Pricing Options

(23:55) Raising Prices

(27:15) Asking for Referrals

(29:17) Closing Meetings with Momentum

(32:04) AI as a Thought Partner

Learn more in Mo’s free training course:

http://givetogrow.info/

Connect with Mo Bunnell:

https://bunnellideagroup.com/

🎧More Episodes Like This

• 316: Surrounded by Idiots w/ Thomas Erikson 

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• 315: Nir Eyal NYT Best Seller
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• 308: Confidence on Command

https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9

🔗LinkedIn

Host: https://www.linkedin.com/in/oliver-aust/

Guest: https://www.linkedin.com/in/bill-mcgowan-7103b/

📩Newsletter

Host: https://eo-ipso-comms.kit.com/profile

📚Resources

• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg

• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/

📧 Email: [email protected]

🙌 This episode was produced by Podcast Boutique: https://www.podcastboutique.com

You’ve been trained to stay on message. The problem? “On message” is forgettable.

Bill McGowan, author of Speak, Memorably and founder of Clarity Media Group, has spent 25 years coaching executives on how to be memorable, even working with clients like Kim Kardashian and Cookie Monster.

In this episode, he breaks down the difference between speakers people remember and speakers people tune out. From how to open your presentation to the physical and verbal techniques that keep people listening, he shares what actually works and what to avoid.

⏰Timestamps

00:00 Introduction

01:00 Staying on Message

02:15 Be 22x More Memorable

03:30 Keeping Attention

05:09 The 60-Second Rule

08:13 The Three Ps of voice

09:32 Projection and Energy

16:03 Spotting Clichés

18:25 The Magnificent Seven

20:34 What to Do With Your Hands

22:30 Crafting a Memorable Talk

25:01 Kardashians and Cookie Monster

27:33 Reading the Zoom

🎧More Episodes Like This

• 316: Surrounded by Idiots w/ Thomas Erikson 

https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU?si=u_Dt5fqgRVqzOOoyCJoctA

• 315: Nir Eyal NYT Best Seller
https://open.spotify.com/episode/2MjPtegbC6wSmLWG6Nqjvy?si=r_en9YaUQFqT5eBBgrN6MA

• 308: Confidence on Command

https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9?si=m32VAVaTQUONT8VVS8qm

🔗LinkedIn

Host: https://www.linkedin.com/in/oliver-aust/

Guest: https://www.linkedin.com/in/bill-mcgowan-7103b/

📩Newsletter

Host: https://eo-ipso-comms.kit.com/profile

📚Resources

• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg

• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/

📧 Email: [email protected]

🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com

Most leaders think their idea will win on merit. It won't.

Even NASA could not get funding for a $100 million mission to measure air pollution from space. Not because of the science, but because not enough people believed in it.

In this episode, NASA's former Chief Story Architect Paul Propster shares the persuasive framework NASA now uses to win funding for their missions. You'll learn the four-point structure they use to plan their pitches, the simple test Pixar taught them for vetting ideas, and the single insight that will get review boards rooting for your idea instead of picking it apart.

⏰Timestamps

(00:00) Introduction

(01:21) Winning a $100M

(04:30) Story Architecting

(06:06) NASA’s Credible Messengers

(08:58) What Pixar Taught NASA

(12:52) 6-Sentence Story Template

(14:17) Artemis Moon Program

(16:29) Storytelling Through Failure

(19:05) Story Architect Circle

(23:22) Teaching Authenticity

(29:52) Paul’s Best Advice

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• 315: Nir Eyal NYT Best Seller
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• 308: Confidence on Command

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🔗LinkedIn

Host: https://www.linkedin.com/in/oliver-aust/

Guest: https://www.linkedin.com/in/paul-propster/

📩Newsletter

Host: https://eo-ipso-comms.kit.com/profile

📚Resources

• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg

• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/

📧 Email: [email protected]

🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com

💡 This episode’s supervising editor was Chelsea B. Olsen https://chelseabolsen.com