SPEAK LIKE A CEO

Attention isn't something you win once. You have to earn it back every two minutes.

This episode explains the three reasons audiences drift, even when the topic is good and the speaker is better, and 10 moves that reset the room. Oliver has helped over 300 CEOs become master communicators, and these are the hooks he gives them to re-engage an audience.

Download all 10 hooks as a cheat sheet, plus 99 more that help you become a top 1% communicator: https://eo-ipso-comms.kit.com/100-cheat-sheets

⏰Timestamps

(00:00) Introduction

(01:13) Why Audiences Tune Out

(03:14) Ask The Unanswered Question

(03:45) Say Something Surprising

(04:27) Make Them Imagine

(05:13) Ask One Person

(05:35) Force A Decision

(06:15) Tell A Story

(06:55) Use Humor

(07:24) Show, Don't Tell

(08:06) Power Of The Pause

(08:57) Change Your Voice

🎧More Episodes Like This

• 316: Surrounded by Idiots w/ Thomas Erikson 

https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU
• 315: Nir Eyal NYT Best Seller
https://open.spotify.com/episode/2MjPtegbC6wSmLWG6Nqjvy
• 308: Confidence on Command

https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9

🔗LinkedIn

Host: https://www.linkedin.com/in/oliver-aust/

📩Newsletter

Host: https://eo-ipso-comms.kit.com/profile

📚Resources

• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg

• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/

📧 Email: info@eoipsocommunications.com

🙌 This episode was produced by Podcast Boutique

How do you become a top 1% leader on LinkedIn? All it takes is one hour a week.

Oliver's Oliver is a LinkedIn Top Voice and LinkedIn Learning instructor with an audience that’s bigger than that of the CEOs of Ikea, Caterpillar, and Toyota combined.

His PACE method takes your LinkedIn profile from a basic online CV to the most powerful business card you own. In this episode, he breaks down four elements of a true leadership profile, how to write an About section that people actually read, and what makes content stop the scroll.

Oliver's  Mastering Communications As a Leader course is free with LinkedIn Premium: https://www.linkedin.com/learning/mastering-communications-as-a-leader-45181615

⏰Timestamps

(00:00) Introduction

(01:50) Three Ways You're Perceived

(03:25) Build Your Profile

(04:54) Simon Sinek's "About" Formula

(06:27) Know Your Audience

(07:10) Two Ways to Grow

(09:34) How Often to Post

(10:26) Two Types Of Content

(11:39) Stop the Scroll

(13:22) Avoid AI Slop

(14:01) Engage Your Audience

🎧More Episodes Like This

• 316: Surrounded by Idiots w/ Thomas Erikson 

https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU
• 315: Nir Eyal NYT Best Seller
https://open.spotify.com/episode/2MjPtegbC6wSmLWG6Nqjvy
• 308: Confidence on Command

https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9

🔗LinkedIn

Host: https://www.linkedin.com/in/oliver-aust/

📩Newsletter

Host: https://eo-ipso-comms.kit.com/profile

📚Resources

• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg

• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/

📧 Email: info@eoipsocommunications.com

🙌 This episode was produced by Podcast Boutique

The first sentence of your speech is doing more work than the next twenty. Don't leave it to chance — your opening should be the last thing you improvise, and the first thing you plan.

This episode covers the four jobs of every successful opening and eight killer openings that do them all. Learn which one to reach for in which room, so you can grab your audience's attention from the very first second.

Download Oliver's 100 Cheat Sheets for killer openings: https://eo-ipso-comms.kit.com/100-cheat-sheets

⏰Timestamps

(00:00) Introduction

(01:17) Why First Words Stick

(01:42) The Four Jobs

(02:15) Script Only This

(02:32) Positive or Negative

(04:03) The Ice Cream Cone

(04:24) The Sledgehammer

(04:57) The Riddle

(05:23) Startling Statistic

(05:55) Historical Reference

(06:18) The Vision

(06:34) The Story

(06:59) Personal Revelation

(07:54) Which Opening To Pick

🎧More Episodes Like This

• 316: Surrounded by Idiots w/ Thomas Erikson 

https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU
• 315: Nir Eyal NYT Best Seller
https://open.spotify.com/episode/2MjPtegbC6wSmLWG6Nqjvy
• 308: Confidence on Command

https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9

🔗LinkedIn

Host: https://www.linkedin.com/in/oliver-aust/

📩Newsletter

Host: https://eo-ipso-comms.kit.com/profile

📚Resources

• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg

• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/

📧 Email: info@eoipsocommunications.com

🙌 This episode was produced by Podcast Boutique

Speak slowly, be on message, work on your soft skills — you've probably heard this advice a hundred times. Elite communicators do the opposite.
This episode counts down 10 pieces of outdated communication advice that are actually hurting your career. Oliver shares what works now, from common techniques that can easily backfire to making your message stick in the age of AI.
Download Oliver’s free 21 Storytelling Frameworks guide: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver
⏰Timestamps
(00:00) Introduction
(00:52) Speak Slowly
(02:32) Tell Them Three Times
(03:36) One Slide Per Minute
(05:03) Use a Teleprompter
(06:37) Be On Message
(07:20) Fake It Till You Make It
(08:28) The Feedback Sandwich
(10:26) Don't Show Emotions
(11:08) Logic Wins
(12:18) Work on Soft Skills
🎧More Episodes Like This
• 316: Surrounded by Idiots w/ Thomas Erikson 
https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU
• 315: Nir Eyal NYT Best Seller
https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU
• 308: Confidence on Command
https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9
🔗LinkedIn
Host: https://www.linkedin.com/in/oliver-aust/
📩Newsletter
Host: https://eo-ipso-comms.kit.com/profile
📚Resources
• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver
• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg
• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/
📧 Email: info@eoipsocommunications.com
🙌 This episode was produced by Podcast Boutique

Losing your cool = losing credibility. So how do you respond like a leader when you're being criticized?
Most people react in one of four ways, but none of them are effective. In this episode, you'll learn seven powerful ways to de-escalate conflict, protect your relationships, and earn respect.
The next time you're criticized, you'll know how to respond with confidence — not emotion.
Download 100 Cheat Sheets to Make You a Top 1% Communicator: https://eo-ipso-comms.kit.com/100-cheat-sheets
⏰Timestamps
(00:00) Introduction
(01:48) Four Wrong Reactions
(03:11) Respond vs. React
(05:11) The Seven Power Phrases
🎧More Episodes Like This
• 316: Surrounded by Idiots w/ Thomas Erikson 
https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU
• 315: Nir Eyal NYT Best Seller
https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU
• 308: Confidence on Command
https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9
🔗LinkedIn
Host: https://www.linkedin.com/in/oliver-aust/
📩Newsletter
Host: https://eo-ipso-comms.kit.com/profile
📚Resources
• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver
• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg
• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/
📧 Email: info@eoipsocommunications.com
🙌 This episode was produced by Podcast Boutique