Mastering Social Media for Schools

• Using Social Media to Stand Out in a Crowded School Market with Meghan Weaver

  After hearing Andrea invite guests on a past episode, Meghan Weaver reached out - and now she’s on the show sharing incredible strategies from her school’s social media success!Meghan walks through her low-budget but high-impact method for capturing student voice using a standing mic and iPhone—plus how it boosts excitement across campus.Discover how framing social media content requests around five clear messaging pillars has transformed staff engagement at St. Martin’s.Learn why Meghan prioritizes clarity of purpose—driving enrollment and community pride—to guide every social media decision.SPECIAL GUESTMeghan WeaverDirector of Marketing and CommunicationsSt. Martin’s Episcopal School, LouisianaEmail: [email protected] Website: https://www.stmsaints.com Facebook: https://www.facebook.com/stmsaintsla/ Instagram: https://www.instagram.com/stm_saints/ USEFUL INFORMATIONOpen microphone interview - click to watch!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

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• How GIPS Went Cell Phone Free—And Made It Stick with Mitchell Roush, M.A.

  Find out how one Nebraska high school made the leap to go completely cell phone free—and why students, staff, and even parents got on board.Curious how they pulled it off mid-year? Hear the intentional language, rollout strategy, and surprising twist that made it work. Mitchell Roush, M.A., shares all the details!You won’t believe the results—think better attendance, fewer incidents, and a significant culture shift.We also spend time exploring how Grand Island Public Schools organized their social media accounts across 18 schools, using Class Intercom to streamline strategy and boost engagement.SPECIAL GUESTMitchell Roush, M.A.Communications & Marketing DirectorGrand Island Public Schools, NebraskaEmail: [email protected] X: @MitchRoushLinkedIn: https://www.linkedin.com/in/mitchroush/ Website: https://www.gips.org/ Facebook: https://www.facebook.com/GrandIslandPublicSchools Instagram: https://www.instagram.com/gipublicschools/ LinkedIn: https://www.linkedin.com/company/grand-island-public-schools/ USEFUL INFORMATION"Cell Phone Free" initial communication"GISH Going Cell Phone Free" - GIPS Cast podcast episodeCell Phone Expectations Flyers (English & Spanish)NSPRA link with all details, including RPIE process, for Golden Achievement Award Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

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• Boosting Social Impact with Repurposed Content & AI Magic with Kimberly Garcia

  Kimberly Garcia of the San Antonio ISD Foundation shares her strategic approach to managing social media on Facebook, Instagram, and LinkedIn.Discover how the "Circle of Storytelling" (inspired by The Lion King) enables Kimberly to reuse powerful content across multiple platforms.Learn how AI tools like ChatGPT are saving Kimberly hours—and why she thinks every school communicator should jump in.Kimberly’s final social media tip will change how you approach engagement: It’s time to take a look at what’s resonating with your audiences and hit the new school year with what works!SPECIAL GUESTKimberly GarciaDigital Marketing CoordinatorSan Antonio Independent School District (SAISD) Foundation, TexasEmail: [email protected] Website: https://www.saisdfoundation.com Facebook: https://www.facebook.com/saisdfoundation Instagram: https://www.instagram.com/saisdfoundation LinkedIn: https://www.linkedin.com/company/saisd-foundation/ USEFUL INFORMATIONSAISD NewslettersK12PRtip Blog - 20 Social Media Ideas for the First Day of School (and Back-to-School Season!)Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

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• Easy Marketing Wins for Schools: Lead Magnets 101 with Lisa Losasso Jackson and Veronica V. Sopher

  Lisa Losasso Jackson and Veronica V. Sopher bring over 40 years of combined expertise in school marketing—and they answer all my burning questions about lead magnets!You’ll get a clear, simple breakdown of how to create effective lead magnets and landing pages—without feeling overwhelmed.Real-life examples and success stories from schools of all sizes show exactly how these strategies boost enrollment and recruitment.Don’t miss the final moments! The social media tips they share—especially one you’ve never heard on this podcast—are absolute gold.SPECIAL GUESTSLisa Losasso JacksonCo-FounderElevate Marketing System, TexasEmail: [email protected] LinkedIn: https://www.linkedin.com/in/lisalosasso/ Veronica V. SopherCo-FounderElevate Marketing System, TexasEmail: [email protected] LinkedIn: https://www.linkedin.com/in/veronicavsopher/ Website: https://www.ElevateMarketingSystem.com Instagram: https://www.instagram.com/elevatemarketingsystem/ USEFUL INFORMATIONLead magnets & landing pages reference links - click here Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

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• The Secret to Student-Powered School PR: TA Program Success with Melissa Hartley

  Melissa Hartley reveals how a 15-year TA program has transformed her one-person comms team.Discover the simple yet powerful way students are capturing and shaping content daily.Hear how Melissa’s role evolved from pitching stories to the local newspapers to daily social storytelling.Thinking of bringing students into your workflow? Melissa’s dos and don’ts are pure gold.SPECIAL GUESTMelissa HartleyDirector of Communications & MarketingHorizon Honors Schools, ArizonaEmail: [email protected] Website: https://www.horizonhonors.org Facebook: https://www.facebook.com/horizonhonors Instagram: https://www.instagram.com/horizonhonors/ USEFUL INFORMATIONTeacher Assistant DescriptionOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

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