Orbit - An Hg software leadership podcast

• AI, Control Points, and the Next Wave of Vertical SaaS with Tidemark Capital founder, Dave Yuan

  In this compelling conversation, Tidemark Capital founder Dave Yuan shares his journey from Bain consultant to building one of the most thoughtful voices in vertical SaaS investing. Yuan reveals his "control point" philosophy—identifying the mission-critical systems that small businesses would turn off last before going bankrupt—and explains how this approach has guided Tidemark's investments in category leaders like ServiceTitan, Toast, and OneStream. His insights into workflow gravity, data gravity, and account gravity provide a masterclass in understanding what creates defensible market positions in software. The discussion takes a provocative turn as Yuan explores AI's dual nature as both opportunity and existential threat for established software companies. He introduces the concept of "integrate surround"—how AI point solutions can gradually subsume control points by becoming the system of action rather than just record—and shares his framework for "fast waters" versus "slow waters" in AI adoption. With characteristic humility and intellectual curiosity, Yuan offers practical advice for navigating today's volatile market while building the Vertical SaaS Knowledge Project community that has become an industry touchstone for founders and investors alike.

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• Refounding in the face of AI with Des Traynor of Intercom

  Orbit 48 sees Dr Amr Ellabban sit down with Des Traynor, co-founder and CSO of Intercom, to explore how AI requires revolutionary thinking from businesses. Des shares the pivotal moment when ChatGPT emerged in November 2022, spurring Intercom's bold 15-day pivot to develop Fin, their AI customer support agent. The conversation reveals how successful AI transformation demands complete organisational commitment—from reimagining pricing models to restructuring teams—rather than incremental changes: "It's not a cherry on top. It's the only game that matters." Drawing from his experience at Intercom and as an angel investor, Des outlines the three-phase evolution of AI in business: from augmenting human work to handling portions of jobs to eventually performing entire roles. For leaders navigating similar transformations, he offers unflinching advice on the necessity of decisive action and clear communication, predicting that AI may soon handle 60-80% of support volume in what will be "the largest change in how labour is applied in most businesses." His insights on product boundaries and avoiding "MiniDisc" solutions in rapidly evolving technology landscapes provide a compelling roadmap for organisations embracing this inevitable shift.

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• A golden age of software engineering with Russell Kaplan, Founding President of Cognition

  What happens when AI can code? In this illuminating conversation with Cognition's Founding President Russell Kaplan, we explore how AI is fundamentally transforming the landscape of software development. Drawing from his journey through Tesla's Autopilot team and Scale AI, Kaplan shares profound insights on leadership in rapid technological change, emphasizing that "talent is everything" and that exceptional outcomes come from "small teams of highly technical people." His perspective challenges conventional thinking about software engineering's future, suggesting we're entering an era of "software abundance" where customer expectations will rise dramatically. The discussion moves beyond theoretical AI potential to practical implementation, with Kaplan revealing how his philosophy of speed as strategy guides decision-making in a world where AI capabilities in software development are doubling every 70 days. Rather than fearing job displacement, Kaplan envisions a future where "way more people are shaping the creation of software" as the nature of engineering evolves. With refreshing optimism, he suggests we're approaching a time when "software is good by default" and shares his excitement for what may be "the most exciting time to be a software engineer" in history.

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• Quick and dirty prototypes with Andrew Ng

  In this episode of Orbit, Matthew Brockman, Managing Partner at Hg, sits down with renowned AI pioneer Andrew Ng to explore the rapidly evolving AI landscape. Andrew, who has led ground-breaking initiatives at Stanford AI Lab, Google Brain, and Coursera, shares fascinating insights on building in the AI era, including how the falling costs of prototyping (just $55,000 to create a working prototype) are democratising innovation and allowing companies to take more shots at goal with minimal risk. The conversation delves into practical advice for software leaders navigating this technological revolution, with Andrew emphasising that the real value lies in the application layer rather than foundation models themselves. He challenges conventional thinking about AI "kill zones," advocates for creating innovation sandboxes within organisations, and offers a compelling perspective on why professionals across all domains—from lawyers to doctors to marketers—should learn coding to effectively harness AI's potential. Andrew's prediction of the rise of "10x professionals" who can masterfully direct AI to accomplish tasks presents both an exciting opportunity and imperative for business leaders to embrace this transformative moment.

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• A glimpse of the next generation: Zoe Zhao and Annalise Dragic, co-founders of Azlin Software

  As AI beds into the business world, a new breed of company is being born where the latest technology is built-in. Helping them to grow is an equally new breed of investor. In the first Orbit of 2025, Nic Humphries hosts sits down with Zoe Zhao and Annalise Dragic, co-founders of Azlin Software. With backgrounds in venture capital, M&A, and Hg's own Saturn investment team, Zhao and Dragic share their journey from investing in B2B software companies to creating their own investment platform. They delve into their unique approach to acquiring and nurturing vertically specialized young businesses, emphasizing a long-term, sustainable growth model that leverages AI and automation for efficiency. The co-founders discuss the importance of community within their portfolio, fostering innovation, and the balance between nurturing product development and a vibrant company culture. Their entrepreneurial spirit shines through as they explain how Azlin Software plans to support founders at the smaller end of the market, where businesses may not yet have the resources to fully realize AI's potential. Whether discussing their own entrepreneurial leap or the future of software investment, Zhao and Dragic offer a fresh perspective on the intersection of technology and business growth.” azlinsoftware.com [email protected] [email protected]

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