The Fractional CMO Podcast

• S2 Ep10: Ep.10 The Fractional CMO Podcast - Are accountants our enemy?

  In this episode we’re joined by accountant Daniel Hay, fractional CMOs Kelly Dimkovska and Joshua “JC” Cilento, and marketing strategist Tommy Holt for a deep dive into one of the biggest business questions: Are accountants holding back marketing success — or are marketers overspending? This episode breaks down the real tension between marketing and finance teams, why marketing budgets get cut too early, and how businesses can align brand growth with financial strategy. What You’ll Learn ✔️ Why accountants often push to reduce marketing spend ✔️ How cutting marketing destroys revenue in the long term ✔️ The difference between brand-building vs performance marketing ✔️ How marketers can better communicate ROI to finance teams ✔️ How accountants should interpret marketing numbers ✔️ The role of fractional CMOs in scaling growing businesses ✔️ Who REALLY owns revenue growth: Marketing, Sales, or Finance? Packed with expert insights, real client stories, and practical frameworks, this episode is essential for business owners, CFOs, CMOs, digital marketers, accountants, and anyone trying to scale sustainably. 🔗 Connect with Tommy on LinkedIn: https://www.linkedin.com/in/tommyjholt/ https://cemoh.com/marketers/tommy-holt/ 🔗 Connect with kelly on LinkedIn: https://www.linkedin.com/in/kelly-dimkovska-55ba5636/ Tuesday Logic: https://www.tuesdaylogic.com.au 🔗 Connect with Joshua on LinkedIn: https://www.linkedin.com/in/joshuacilento/ https://www.visualacoustics.com.au/ 🔗 Connect with Daniel on LinkedIn: https://www.linkedin.com/in/daniel-hay-fipa-ffa-b29b126b/ https://www.power2brisbane.com.au/ We would love to know what you think so give us a rating and review on Apple Podcast and Spotify.  🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected]. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. #FractionalCMO #MarketingConsultant #CMO #MarketingStrategy #BusinessGrowth #Entrepreneurship

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• S2 Ep9: Ep.09 The Fractional CMO Podcast - Caroline Warnes of Only Good Content

  For this episode of The Fractional CMO Podcast, Simon Dell is joined by Caroline Warns, founder of Only Good Content and a seasoned B2B marketing content expert. With decades of experience in in-house marketing and communications, Caroline shares her insights on how fractional CMOs, consultants, and service-based business owners can leverage content to build personal brands, attract clients, and drive meaningful engagement. Caroline dives into topics like writing for LinkedIn, creating content that supports long sales cycles, repurposing content for third-party channels, and maintaining visibility in an age of AI-generated content. She also shares practical advice on how to get started with content, the importance of authenticity, and how to create visibility without overcomplicating the process. 🔗 Connect with Caroline on LinkedIn: https://www.linkedin.com/in/carolinewarnes/ Only Good Content: https://www.onlygoodcontent.com/ We would love to know what you think so give us a rating and review on Apple Podcast and Spotify.  🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected]. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. #FractionalCMO #MarketingConsultant #CMO #MarketingStrategy #BusinessGrowth #Entrepreneurship

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• S2 Ep8: S2 Ep8: The Fractional CMO Podcast - Simon Dell I CEO of CEMOH

  Thinking about becoming a fractional CMO? In this episode of The Fractional CMO Podcast, Simon Dell breaks down 10 essential steps to launch your fractional marketing business before leaving your full-time role. Learn how to:  ✅ Define your niche and target market  ✅ Build a strong personal brand and showcase your expertise  ✅ Prepare cash reserves and set up your business structure  ✅ Create compelling case studies to win clients  ✅ Set pricing, service models, and contracts that work  ✅ Build a powerful professional network  ✅ Land your first client before making the leap Simon also shares a bonus tip on why hustling and networking is key to growing your fractional CMO business fast. Whether you’re a marketing director, senior marketer, or ex-CMO, this episode gives practical, actionable advice to start and grow your consultancy with confidence. 🌐 Learn more at www.cemoh.com 🔗 Connect with Simon on LinkedIn: https://www.linkedin.com/in/iamsimondell/ We would love to know what you think so give us a rating and review on Apple Podcast and Spotify.  🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected]. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. #FractionalCMO #MarketingConsultant #CMO #MarketingStrategy #BusinessGrowth #Entrepreneurship

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• S2 Ep7: The Fractional CMO Podcast - Kristy Hunter, Kelly Dimkovska & Joshua Cilento

  For this episode of The Fractional CMO Podcast, Simon Dell is joined by Kristy, Kelly Dimkovska, and Joshua Cilento for a roundtable discussion on one of marketing’s biggest frustrations — reporting. Are detailed marketing reports a waste of time when clients rarely read them? Or are they critical for accountability and strategic alignment? Together, the team breaks down how to make reporting meaningful — from setting clear KPIs and speaking the CFO’s language, to using dashboards and data that actually drive decisions. They also explore the balance between hard numbers and brand impact, how to show value in complex industries, and why every CMO needs to become fluent in financial metrics. Packed with practical tips and real-world stories, this episode dives deep into what great reporting looks like — and how fractional CMOs can prove their worth through data that matters. Kelly's LinkedIn -    / kelly-dimkovska-55ba5636  Tuesday Logic - https://tuesdaylogic.com.au/ Kristy's LinkedIn -   / kristyhunter-marketingspecialist  Hunter Marketing Co - https://www.huntermarketing.co/ Joshua's LinkedIn -    / joshuacilento  Visual Acoustics - https://www.visualacoustics.com.au/ We would love to know what you think, so give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected]. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you. #FractionalCMO #MarketingStrategy #businesspodcast #cemoh

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• S2 Ep6: The Fractional CMO Podcast - Kelly Dimkovska of Tuesday Logic

  For this episode of The Fractional CMO Podcast, we’re joined by Kelly Dimkovska, founder of Tuesday Logic and a seasoned marketing leader with over 15 years’ experience across healthcare, agencies, and consulting. Kelly shares how she made the leap into the fractional space, why so many businesses struggle to align marketing with commercial goals, and the quick wins that can transform client outcomes. We dive into her passion for healthcare marketing, the shift from agencies to fractional models, and how CMOs can bridge the gap between CEOs, CFOs, and marketing teams. Kelly also explains why conversion tracking is non-negotiable, the importance of internal marketing for HR and retention, and how to build strong, accountable client relationships. Kelly's LinkedIn - https://www.linkedin.com/in/kelly-dimkovska-55ba5636/ Tuesday Logic - https://tuesdaylogic.com.au/

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