The Fractional CMO Podcast

Pricing yourself as a fractional CMO is one of the hardest things to get right, and most people get it wrong.
In this solo episode, Simon Dell breaks down four practical frameworks to help you figure out what to charge as a fractional CMO, whether you're just starting out or well into your journey.
Simon covers the Market Rate Anchor, Salary Reverse Engineer, Value-Based Pricing, and Competitive Positioning frameworks, plus the key pricing structures to consider, from hourly and day rates through to monthly retainers and project-based fees.
He also shares why most FCMOs are undercharging, how imposter syndrome plays into pricing decisions, and why the right client won't balk at the right price.
🌐 Learn more at www.cemoh.com
🔗 Connect with Simon on LinkedIn:  / iamsimondell  
We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. 
🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].
🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.

In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Kristy Hunter from Hunter Marketing Co. — one of Cemoh's longest-serving consultants and a true expert in small to medium business marketing. 
Simon and Kristy dive into the content demand explosion that's sweeping the marketing world right now, exploring why businesses are producing more content than ever, whether AI is helping or hurting, and why quality and purpose should always trump volume. Expect a lively debate, a few disagreements, and some genuinely practical advice for any business owner trying to figure out their content strategy.
Kristy's LinkedIn — https://www.linkedin.com/in/kristyhunter-marketingspecialist
Hunter Marketing Co. — https://www.huntermarketing.co/
We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.
🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].
🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.

In this episode of The Cemoh Podcast, Simon Dell is joined by fractional CMOs Josh Cilento and Gus Wurth for a head-to-head debate on the worst rebrands in airline history. 
Qantas vs British Airways.
From brand trust and leadership decisions to poor research and costly reversals, they unpack what really went wrong, and what businesses of any size can learn from it.
Because brand isn’t what you say. It’s what people believe.
Connect with Joshua on LinkedIn
https://www.linkedin.com/in/joshuacilento/
Connect with Angus on LinkedIn
https://www.linkedin.com/in/angus-wurth-cmo/
We’d love to hear what you think, so please leave us a rating and review on Apple Podcasts and Spotify.
🌟 SUBSCRIBE to our YouTube channel for weekly expert marketing insights.
If you think you have a great story for the podcast, contact our producer at [email protected]
.
🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant.
#FractionalCMO #MarketingLeadership #GrowthMarketing #MarketingStrategy #BrandGrowth #CMO #BusinessGrowth #CustomerExperience #MarketingConsultant

In this episode of The Fractional CMO Podcast, Simon Dell is joined by David King, CEO for Eastern Australia and New Zealand at the CFO Centre, to explore why the fractional leadership model is accelerating and what it really takes to succeed as a fractional executive.
David shares insights from over 25 years working with SME founders, explaining how fractional CFOs help businesses stabilise, scale, and transition through growth without the cost of full-time leadership. The conversation covers the shift from “part-time” to truly fractional roles, the importance of objectivity, and why mindset, resilience, and relationship-building are critical for success.
Simon and David also discuss why fractional CMOs and CFOs work best together, how experienced executives can deliver outsized impact, and why modern businesses are increasingly supported by panels of fractional experts.
🔗 Connect with David on LinkedIn
  / https://www.linkedin.com/in/davidcharlesking/
We’d love to hear what you think, so please leave us a rating and review on Apple Podcasts and Spotify.
🌟 SUBSCRIBE to our YouTube channel for weekly expert marketing insights.
If you think you have a great story for the podcast, contact our producer at [email protected]
.
🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant.
#FractionalCMO #MarketingLeadership #GrowthMarketing #MarketingStrategy #BrandGrowth #CMO #BusinessGrowth #CustomerExperience #MarketingConsultant