The Fractional CMO Podcast

In this episode of The Cemoh Podcast, Simon Dell is joined by fractional CMOs Josh Cilento and Gus Wurth for a head-to-head debate on the worst rebrands in airline history. 
Qantas vs British Airways.
From brand trust and leadership decisions to poor research and costly reversals, they unpack what really went wrong, and what businesses of any size can learn from it.
Because brand isn’t what you say. It’s what people believe.
Connect with Joshua on LinkedIn
https://www.linkedin.com/in/joshuacilento/
Connect with Angus on LinkedIn
https://www.linkedin.com/in/angus-wurth-cmo/
We’d love to hear what you think, so please leave us a rating and review on Apple Podcasts and Spotify.
🌟 SUBSCRIBE to our YouTube channel for weekly expert marketing insights.
If you think you have a great story for the podcast, contact our producer at [email protected]
.
🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant.
#FractionalCMO #MarketingLeadership #GrowthMarketing #MarketingStrategy #BrandGrowth #CMO #BusinessGrowth #CustomerExperience #MarketingConsultant

In this episode of The Fractional CMO Podcast, Simon Dell is joined by David King, CEO for Eastern Australia and New Zealand at the CFO Centre, to explore why the fractional leadership model is accelerating and what it really takes to succeed as a fractional executive.
David shares insights from over 25 years working with SME founders, explaining how fractional CFOs help businesses stabilise, scale, and transition through growth without the cost of full-time leadership. The conversation covers the shift from “part-time” to truly fractional roles, the importance of objectivity, and why mindset, resilience, and relationship-building are critical for success.
Simon and David also discuss why fractional CMOs and CFOs work best together, how experienced executives can deliver outsized impact, and why modern businesses are increasingly supported by panels of fractional experts.
🔗 Connect with David on LinkedIn
  / https://www.linkedin.com/in/davidcharlesking/
We’d love to hear what you think, so please leave us a rating and review on Apple Podcasts and Spotify.
🌟 SUBSCRIBE to our YouTube channel for weekly expert marketing insights.
If you think you have a great story for the podcast, contact our producer at [email protected]
.
🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant.
#FractionalCMO #MarketingLeadership #GrowthMarketing #MarketingStrategy #BrandGrowth #CMO #BusinessGrowth #CustomerExperience #MarketingConsultant

In this episode we’re joined by accountant Daniel Hay, fractional CMOs Kelly Dimkovska and Joshua “JC” Cilento, and marketing strategist Tommy Holt for a deep dive into one of the biggest business questions: Are accountants holding back marketing success — or are marketers overspending?

This episode breaks down the real tension between marketing and finance teams, why marketing budgets get cut too early, and how businesses can align brand growth with financial strategy.

What You’ll Learn

✔️ Why accountants often push to reduce marketing spend
✔️ How cutting marketing destroys revenue in the long term
✔️ The difference between brand-building vs performance marketing
✔️ How marketers can better communicate ROI to finance teams
✔️ How accountants should interpret marketing numbers
✔️ The role of fractional CMOs in scaling growing businesses
✔️ Who REALLY owns revenue growth: Marketing, Sales, or Finance?

Packed with expert insights, real client stories, and practical frameworks, this episode is essential for business owners, CFOs, CMOs, digital marketers, accountants, and anyone trying to scale sustainably.

🔗 Connect with Tommy on LinkedIn:
https://www.linkedin.com/in/tommyjholt/
https://cemoh.com/marketers/tommy-holt/

🔗 Connect with kelly on LinkedIn:
https://www.linkedin.com/in/kelly-dimkovska-55ba5636/
Tuesday Logic: https://www.tuesdaylogic.com.au

🔗 Connect with Joshua on LinkedIn:
https://www.linkedin.com/in/joshuacilento/
https://www.visualacoustics.com.au/

🔗 Connect with Daniel on LinkedIn:
https://www.linkedin.com/in/daniel-hay-fipa-ffa-b29b126b/
https://www.power2brisbane.com.au/

We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. 

🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].

🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.

#FractionalCMO #MarketingConsultant #CMO #MarketingStrategy #BusinessGrowth #Entrepreneurship

For this episode of The Fractional CMO Podcast, Simon Dell is joined by Caroline Warns, founder of Only Good Content and a seasoned B2B marketing content expert. With decades of experience in in-house marketing and communications, Caroline shares her insights on how fractional CMOs, consultants, and service-based business owners can leverage content to build personal brands, attract clients, and drive meaningful engagement.

Caroline dives into topics like writing for LinkedIn, creating content that supports long sales cycles, repurposing content for third-party channels, and maintaining visibility in an age of AI-generated content. She also shares practical advice on how to get started with content, the importance of authenticity, and how to create visibility without overcomplicating the process.

🔗 Connect with Caroline on LinkedIn:
https://www.linkedin.com/in/carolinewarnes/
Only Good Content: https://www.onlygoodcontent.com/

We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. 

🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].

🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.

#FractionalCMO #MarketingConsultant #CMO #MarketingStrategy #BusinessGrowth #Entrepreneurship