What Should You Do When Your Ads Aren't Working?
When ads stop working, most advertisers tweak targeting or try new campaign structures. But there's a static list of things that actually matter, and it never changes. Jon walks through the exact troubleshooting process you should follow, starting with why complexity is your enemy.
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7:23
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7:23
Embrace Your Lack of Control
Advertisers resist every Meta automation because they want control over targeting, budget distribution, and creative enhancements. But this resistance isn't just about performance. Jon explains why clinging to control will make you obsolete and what you need to embrace instead.
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6:16
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6:16
The Learning Phase Is Just a Label
Adding a new ad is supposed to restart the learning phase, but Jon discovered it doesn't always happen. This revelation has him rethinking everything about what the learning phase actually means and why advertisers fear it unnecessarily.
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7:15
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7:15
Avoid the Bottomless Pit of Despair
Social media is full of advertisers blaming Meta when their results tank, creating what Jon calls the "bottomless pit of despair." They try every tactic and strategy except examining the things that actually matter. Jon explains how to escape this pit and what you should focus on instead.
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8:32
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8:32
When Does Remarketing Actually Make Sense?
Remarketing used to be 90% of Jon's budget, but it's mostly unnecessary now. However, there's one very specific business model where remarketing still makes perfect sense. Jon explains this exception and exactly how to set it up without falling into the usual remarketing traps.
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
Portugal