It takes a highly skilled stenographer — and some specialized equipment — to transcribe TV dialogue in real time at 300 words per minute. Will A.I. rewrite the script? Zachary Crockett tries to keep up. SOURCES:Doug Karlovits, general manager at Verbit.Katie Ryan, live steno captioner at Verbit. RESOURCES:"The Long Case for Machine Shorthand," by Sam Corbin (New York Times, 2024)."Caption This: Why Subtitling Is Big Business Amid the Content Boom," by Kirsten Chuba (The Hollywood Reporter, 2023)."Everyone Watches TV with Subtitles Now. How’d That Happen?" by Wilson Chapman (IndieWire, 2023)."When is Captioning Required?" (National Association of the Deaf).
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89. Locksmiths
The ability to get into any home, car, or safe can be lucrative — but fixing locks is a tough business. Zachary Crockett gets the key information. SOURCES:Wayne Winton, owner of Tri-County Locksmith Service.Philip Mortillaro Sr., co-owner of Greenwich Locksmiths.Philip Mortillaro Jr., co-owner of Greenwich Locksmiths. RESOURCES:"Tools of the Trade," by Tim O'Leary (Locksmith Ledger International, 2022)."KeyMe Plans To Use New $35 Million Funding Round To Build 10,000+ Retail Locations," by Marley Coyne (Forbes, 2020).Tri-County Locksmith Service.Greenwich Locksmiths. EXTRAS:LockPickingLawyer Youtube Channel.
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88. Fortune Cookies
Those tiny treats that predict your future may come free at the end of a Chinese meal, but they’re big business (and not Chinese). Zachary Crockett will go on a long journey. SOURCES: Jennifer 8. Lee, documentarian and author of The Fortune Cookie Chronicles.Norman Wong, C.E.O. of Wonton Food. RESOURCES: "Canadian Influencer’s Amazement at Absence of Fortune Cookies in China Restaurants Triggers Amusing Online Discussion About Origins of Snack," by Yating Yang (South China Morning Post, 2024)."Fortune Cookies: They’re Japan’s Best-Kept Secret!" by Thalia Harris (Sakuraco, 2023)."What I Learned Eating at 8,000 Chinese Restaurants," by Zhaoyin Feng (BBC News, 2021).The Fortune Cookie Chronicles, by Jennifer 8. Lee (2008)."Lottery Winners Find Good Fortune in Cookies," (NBC News, 2005). EXTRAS: "Girl Scout Cookies," by The Economics of Everyday Things (2023).
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87. Ski Areas
When you hit the slopes, you might not be thinking about water rights, controlled avalanches, and liability insurance — but someone has to. Zachary Crockett shreds the pow. SOURCES:Andrew Gast, general manager of Mt. Ashland Ski Area.Rob Goodell, chief operating officer at Loveland Ski Area. RESOURCES:"State of the U.S. Ski Industry" (National Ski Areas Association, 2024)."U.S. Ski Resorts in Operation During 2023/24 Season" (National Ski Areas Association, 2024)."Snowmaking 101" (Snow State).Loveland Ski Area.Mt. Ashland Ski Area. EXTRAS:"What it Takes to Run a Nonprofit Ski Hill," by Lily Ritter (Ski, 2020).
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86. Toothpaste
We reach for it twice a day — without thinking about the decades of research and engineering that went into that squeezable tube of minty goo. Zachary Crockett extracts the last bit. SOURCES:Stephan Habif, chief technology officer at Colgate-Palmolive.Sergio Leite, global head of Oral Care R&D at Colgate-Palmolive.Peter Miskell, professor of international business history at the University of Reading. EXTRAS:"History of Toothpaste" (Delta Dental of Arkansas, 2019)."Cavity Protection or Cosmetic Perfection? Innovation and Marketing of Toothpaste Brands in the United States and Western Europe, 1955–1985," by Peter Miskell (Business History Review, 2011). RESOURCES:"9,000-Year-Old Dentistry," by WIRED Staff (WIRED, 2006).
Who decides which snacks are in your office’s vending machine? How much is a suburban elm tree worth, and to whom? How did Girl Scout Cookies become a billion-dollar business? In bite-sized episodes, journalist Zachary Crockett looks at quotidian things and finds amazing stories.
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