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The Next Big Idea

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The Next Big Idea
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348 episódios

  • The Next Big Idea

    The History and Future of Apple

    20/04/2026 | 1h 21min
    In celebration of Apple's 50th birthday, we're probing the company's past and peering into its future with David Pogue — former New York Times tech columnist, current CBS Sunday Morning correspondent, and author of the recent New York Times bestseller Apple: The First 50 Years. We begin by looking backward, exploring the improbable story of the hippie pranksters who built the world's first trillion-dollar company. But we're not just here for the history. We also look ahead, asking: What cool new tech are they cooking up in Cupertino? Why has Apple been so slow on AI, and does the company have a plan to catch up? And who's the frontrunner to succeed Tim Cook?

    The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠.

    Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠[email protected]⁠.

    The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off).

    Sponsored By:

    Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠

    Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box

    Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠

    Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠
  • The Next Big Idea

    Best Of: Tony Fadell’s Guide to Building Products, Startups and Careers

    16/04/2026 | 1h 1min
    Tony Fadell led the teams that created the iPod, iPhone, and Nest Thermostat. In his book Build: An Unorthodox Guide to Making Things Worth Making, he shares everything he’s learned about building great companies and game-changing products.

    (This episode first aired in September 2022.)

    The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠.

    Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠[email protected]⁠.

    The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off).

    Sponsored By:

    Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠

    Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box

    Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠

    Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠
  • The Next Big Idea

    Demis Hassabis Wants to Build AGI. Should We Trust Him?

    13/04/2026 | 1h 13min
    When journalist Sebastian Mallaby approached Demis Hassabis, Google's AI chief and a man with a lifelong mission to build superintelligence, about writing his biography, he made the following pitch: "If you're going to disrupt people from head to toe, you owe them an explanation of why you're doing it. What motivates you? Why do something this dangerous?" Today, Sebastian tells us what answers he found.

    Sebastian's new book, The Infinity Machine, is out now. Pick up a copy from Amazon, Audible, or Bookshop.org.

    The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠.

    Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠[email protected]⁠.

    The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off).

    Sponsored By:

    Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠

    Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box

    Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠

    Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠
  • The Next Big Idea

    Patrick Radden Keefe on a Double Life, a Gilded City and a Mysterious Death

    09/04/2026 | 58min
    In 2023, Patrick Radden Keefe met a man who told him, "I might have a story for you." When you're Patrick — New Yorker staff writer, author of "some of the most memorable nonfiction books of the last decade" (that's the New York Times talking) — this is a hazard of the trade. But he heard the guy out.

    The guy said he knew a family whose 19-year-old son had died in mysterious circumstances. "He went off the balcony of a luxury apartment building overlooking the Thames." When the boy's parents started looking into it, they made an astonishing discovery: Their son — a nice, upper-middle-class Londoner — had been running around the city posing as the son of a Russian oligarch.

    "This guy said only about that much," Patrick tells us in today's episode, "and I knew if the family would talk to me, this was my next thing." His new book is London Falling: A Mysterious Death in a Gilded City and a Family's Search for Truth.

    The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠.

    Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠[email protected]⁠.

    The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off).

    Sponsored By:

    Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠

    Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box

    Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠

    Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠
  • The Next Big Idea

    How to Be Okay When Nothing Is Okay

    06/04/2026 | 48min
    It’s a big, bad, scary, lonely world out there. Lucky for us, Jenny Lawson — aka the Bloggess — has collected more than a hundred tricks and tools that have helped her keep going, and she shares them in her heartwarming and hilarious new book, How to Be Okay When Nothing Is Okay.

    The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠.

    If you enjoyed this conversation, check out Arthur’s previous appearances on the show ⁠here⁠ and ⁠here⁠.

    Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠[email protected]⁠.

    The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off).

    Sponsored By:

    Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠

    Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box

    Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠

    Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

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Sobre The Next Big Idea

The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join hosts Rufus Griscom and Caleb Bissinger — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Monday and Thursday. For ad inquiries, please reach out to: [email protected]
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