The Chase Bliss Way: Emotion, Design and the Future of Pedals (Joel Korte, Founder)
Welcome to Products of Music, where you will hear inside stories and expert insights on product innovation in music technology.In this episode:Host Adam Wakeling speaks with Joel Korte, founder of Chase Bliss, about his founder journey, the 'chase bliss way' of product development, as well as his successes, failures and market insights.Watch on YouTube: https://www.youtube.com/watch?v=pTKX8kSsQswTo learn more about Chase Bliss, visit: https://www.chasebliss.com00:00 Preview01:50 Intro03:05 Joel's founder journey09:00 Meaning of 'Follow Your Bliss'12:25 EOS business tools15:00 Chase Bliss way of product dev18:30 Definition of 'best'20:42 Biggest success story25:36 Pedal release timing28:36 Why Joel discontinues pedals33:25 What makes a pedal last?37:45 Analog versus Digital42:52 Future innovation45:37 Chase Bliss midi controller?47:24 Enamel pins48:30 Habit design50:09 New form factor?50:44 State of the market57:35 Chase Bliss budget pedals58:30 Most painful pedal implementation01:00:01 'Quick fire' questions🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X
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1:07:55
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1:07:55
The Future of Guitar Amps Looks a Lot Like the Past (Dave Friedman, Friedman Amplification)
Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology.In this episode, host Adam Wakeling speaks with Dave Friedman, founder of Friedman Amplification, about his approach to product development at the company; the analog versus digital debate; and what the future of boutique amps looks like.View on YouTube: https://www.youtube.com/watch?v=hSmHFXvpvXwTo learn more about Friedman Amplification, visit: https://friedmanamplification.com/ 00:00 Preview01:24 Intro02:25 Dave's founder journey06:15 Developing amp building skills08:20 The key to creating a company13:10 Option paralysis in digital modeling15:13 The lack of unique guitar tones today20:23 How Dave finds new product ideas23:16 Unsuccessful product releases24:25 Biggest Friedman product success29:10 The difficulty with US tariffs33:35 Early lessons learned38:10 Digital detoxing/experience of analog41:45 How buyer expectations have changed44:10 When to expand the product range45:50 Some insights for entrepreneurs48:40 A few quick-fire questions51:15 Why the amp naming convention?54:14 Friedman takes on other amps?55:05 New Vox-style Friedman amp56:00 How Dave adds his unique touch to vintage amps56:55 Outro🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X
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57:51
Adapt or Fade: How Wampler Pedals is Navigating the Digital Storm
Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology.In this episode host Adam Wakeling speaks with Brian Wampler, Founder of Wampler Pedals.From the humble beginnings of modding pedals in his garage to producing some of the most sought-after boutique pedals in the industry, Brian Wampler’s journey is one of passion, innovation, and a relentless pursuit of the perfect guitar tone.Watch this episode on YouTube: https://youtu.be/C4sYXrSJY8Y To learn more about Wampler Pedals, visit: https://www.wamplerpedals.com/Guitar Pedal Courses: https://www.guitarpedalcourse.com/ Chapters:00:00 Preview01:03 Intro02:07 Brian’s founder journey05:44 Importance of networking08:40 The Wampler product development process12:39 Getting feedback and external data15:40 Brian’s approach to hiring20:10 When to release new products24:14 The expectation of digital products28:50 Wampler’s audience and expectations30:38 The different USPs in guitar pedals37:13 Diversification of revenue streams40:27 Threat of digital modeling48:00 Asking Reddit’s most upvoted questions56:30 Quick-fire questions01:03:30 Outro🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X
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1:04:12
How Universal Audio Designs the Gear Trusted by the Pros
Welcome to Products of Music, a podcast sharing Inside stories and expert insights on product innovation in music technology.In this episode:Host Adam Wakeling speaks with Rodrigo J. Ibieta, Director of Product Management, Hardware Products, at Universal Audio.What to expect:🟠 Product strategy insights for developing music hardware🟠 Inside stories from Fender and Universal Audio🟠 Tips on progressing in Product Management Chapters:00:00 Preview01:00 Intro and background06:47 Fender Acoustasonic stories12:00 How Fender segments its customers15:22 Product Strategy at Universal Audio19:59 Importance of speaking with customers20:50 Creating a product ecosystem24:10 Ensuring product alignment28:39 Talking Customer Lifetime Value31:30 Defining a few terms34:02 Process for New Business Cases37:32 Competitor landscapes39:30 Product feasibility process43:03 Lessons from product disappointments46:20 Advice to Product Managers49:46 A few quick-fire questions53:57 Outro🌐 Subscribe for free on Substack: https://www.productsofmusic.com🎥 Subscribe to Adam Wakeling's personal YouTube channel: @adamwakeling🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/products-of-music/id1683097403🎧 Listen on Spotify: https://open.spotify.com/show/07d7lJpIRYIZ0rr31xUa5X🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X
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54:15
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54:15
How Rob Chapman turned his guitar passion into a business
Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology.In this episode host Adam Wakeling speaks with Rob Chapman, Founder of Chapman Guitars.Rob is an English musician, YouTube content creator, and the founder and co-owner of Chapman Guitars. He is is known for his popular instructional YouTube channel with over 725,000 subscribers and as demonstrator of guitar equipment for Andertons Music Co. He is a lead singer and a guitarist, previously playing for the blues/Americana band Clockwork Wolf & Co, and rock band Dorje.Watch this episode on YouTube: https://www.youtube.com/watch?v=OnC9tEEDjNQ To learn more about Chapman Guitars, visit: https://www.chapmanguitars.com/Rob's YouTube Channel: https://www.youtube.com/@RobChappersChapters:00:00 Preview01:07 Intro02:40 The birth of Chapman Guitars05:05 The power of customer collaboration 09:49 How to make a great guitar?10:41 Rob's skillset that helped boost the brand13:04 Rob's values and company values15:12 Steering the ship in difficult times19:57 The uniqueness of the guitar product market23:28 Finding 'vibe' in developing products25:12 The rise of relicing guitars26:54 Finally talking about the café28:36 Separating business and creative sides 33:10 The issue with YouTube product demos36:17 Agile approach to manufacturing location 42:53 Decision to release a boutique guitar amplifier6:10 Rob's final thoughts48:00 Outro🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X
Get the full story on what makes a great music technology product, with 1-1 conversations from leading voices and rising stars. Hosted by Adam Wakeling, Product Manager.
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