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The Sales History Podcast

Todd Caponi
The Sales History Podcast
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  • John Patterson's Notes To His Salespeople in 1893
    Send us a textImagine: it's spring 1893. You're a salesperson for the National Cash Register Corporation (NCR). Your ultimate boss? Oh, it's just the founder of the modern sales profession...John H. Patterson. The person responsible for almost everything about sales today, back in the 1890s, wrote a newsletter to his salespeople across the country on a regular basis. In this episode, we explore some of the thoughts, tips, and rules for the NCR team.Trust me - they're amazing, and still applicable today.@saleshistorian on Instagram - daily quotes, pics & comics from the pastThe Transparent Sales Leader - The book on revenue leadership includes several quotes and lessons from past sales.The Transparency Sale - the first book, (ironically) named one of the top 100 sales books of all time.COMING IN JANUARY OF 2026 - Four Levers Negotiating - chock full of history quotes, too...pre-order now. Support the show
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  • Will AI Kill the Sales Profession - What History Tells Us
    Send us a textIs AI coming for the sales profession? Will "everything change"? Turns out, history can help us predict the future of the sales profession in the face of the rise of AI.Because, as I read all of the commentary, they mostly all say the same thing……the same thing as was said throughout history every time there was either (a) a significant shift in the world of business, or (b) a significant downturn.In this episode, I attempt to answer the question, "Will AI kill the sales profession? What history tells us..."@saleshistorian on Instagram - daily quotes, pics & comics from the pastThe Transparent Sales Leader - The book on revenue leadership includes several quotes and lessons from past sales.The Transparency Sale - the first book, (ironically) named one of the top 100 sales books of all time.COMING IN JANUARY OF 2026 - Four Levers Negotiating - chock full of history quotes, too...pre-order now. Support the show
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  • Selling During World War I: Selling With Purpose
    Send us a textWhat would it be like to be a salesperson during a World War? Well, it's happened twice, and in this episode, we explore the lens by which salespeople were asked to do their jobs during World War I. It's an incredible example of selling with a higher purpose beyond just hitting a quota and receiving a commission check...@saleshistorian on Instagram - daily quotes, pics & comics from the pastThe Transparent Sales Leader - The book on revenue leadership includes several quotes and lessons from past sales.The Transparency Sale - the first book, (ironically) named one of the top 100 sales books of all time.COMING IN JANUARY OF 2026 - Four Levers Negotiating - chock full of history quotes, too...pre-order now. Support the showSupport the show
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  • "Bradford, you're fired!" A Salesperson's Story from 1918
    Send us a textIn the January 1918 edition of Business Philosopher Magazine, a story by William W. Woodbridge was printed. It's the story of a down-and-out salesperson, John Bradford, who essentially fired himself! It’s a story of getting right with yourself. I fell in love with it, and wanted to share it with you."Bradford, you're fired!"@saleshistorian on Instagram - daily quotes, pics & comics from the past@saleshistorian on X - daily quotes, pics & comics from the pastThe Transparent Sales Leader - The book on revenue leadership includes several quotes and lessons from past sales.The Transparency Sale - the first book, (ironically) named one of the top 100 sales books of all time.Support the show
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  • From Trusted - to Derided. Where the Sales Profession Went Wrong
    Send us a textThe beginnings of the modern sales profession (1890-1920) were associated with trust, respect, and even admiration. 100 years later, the sales profession sits at the bottom of Gallup's annual listings of ethical professions...along with politicians. What happened? Where did it all go wrong?I put my finger on it. In this episode, I diagnose the specific period where it all went bad, explore the many justifications and debates around high-pressure versus low-pressure selling, and why we may still have hope to return to those trusted roots.@saleshistorian on Instagram - daily quotes, pics & comics from the past@saleshistorian on X - daily quotes, pics & comics from the pastThe Transparent Sales Leader - The book on revenue leadership includes several quotes and lessons from past sales.The Transparency Sale - the first book, (ironically) named one of the top 100 sales books of all time.Support the show
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Sobre The Sales History Podcast

Bringing the incredible (and sometimes strange) brains from the profession of sales' past to the 2020's - from Todd Caponi, author of The Transparency Sale & The Transparent Sales Leader.
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