The World’s Best Newsletter Podcast with Katie Martell

Katie Martell

Marketing Negócios

Último episódio

5 episódios

#147: Tech brands and the election, COVID’s impact on business purpose, woke-washed marketing, influencer activism, and the trouble with facts
30/10/2020 | 16min
In edition #147 of The World’s Best Newsletter podcast...

How COVID has changed the purpose of a business

Influencer activists are a strategic asset for brands

Navigating woke-washed marketing (keynote replay + takeaways)

New interview with Jean Kilbourne on “fauxvertising” + democracy

Human irrationality, or why facts don’t change our minds

Expensify’s “Vote Biden” email to customers

Quote of the Week: Not a savior, a mirror.

Click here to get this newsletter in your inbox: https://katiemartell.substack.com/
#146: One dissenting voice, Chubbies and brand allyship, the beauty industry on blast, racism on Yelp, and misinformation
10/10/2020 | 22min
In this edition #146 of The World’s Best Newsletter:

How one entrepreneur put her entire industry on blast

Why one dissenting voice is SO powerful

Yelp now includes warning on racist businesses

A strong example of brand allyship from 4 white founders @ Chubbies

YGKAT: Election suppression in 2016 via Facebook

Can we fix misinformation like we did secondhand smoke?

Quote of the week: What’s more important?

Resources mentioned:

They/Them documentary

Managing Editor Live on 10/22/20

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#145: "As addictive as cigarettes," spotting trolls, a limit to outrage, Hootsuite's deal, and a caring type of B2B hustle
25/09/2020 | 15min
In this week’s edition of The World’s Best Newsletter from Katie Martell:

How Facebook was built to be as addictive as cigarettes

Hootsuite and ICE

We don’t have enough outrage for both Breonna Taylor and RBG

Can you spot the troll?

A “caring type of hustle”

Curious people wonder

Quote of the week: Different.

Get on the list: https://katiemartell.substack.com/
#144: “Real people,” what is justice in business, and why this software CEO removed Trump-Pence as a customer
18/09/2020 | 17min
In this edition of The World's Best Newsletter from Katie Martell:

Meet the Experience Makers

Software firm deletes Trump-Pence user account

How we got here re: COVID-19

Image searches for “real people” up 115%

Advertisers: 2/3 won’t stand up to scrutiny

Quote of the week - what is justice in business?

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Welcome!
18/09/2020 | 0min
The World’s Best Newsletter Podcast by Katie Martell