eCommerce MasterPlan

Ed Hamilton is the Head of Growth at Seep, a certified B Corp selling eco house cleaning tools. Founded in 2020 they are now on target for £10million in sales this year, via their Shopify store, Amazon and wholesale. 
 
In this episode, Ed shares how Seep is turning a surge of awareness into sustainable, long-term growth. We explore the strategies behind scaling acquisition, improving retention, diversifying beyond Meta, and building a growth engine designed for lasting success—not just short-term wins. 
 
Hit PLAY to hear: 
How Seep turned a Dragons’ Den spike into a £10M growth engine 🚀 
The hero product strategy that powers customer acquisition (and why it works) 
How to balance Meta performance with smarter channel diversification 
The retention playbook for products with a long repurchase cycle 
Why founder stories can outperform polished brand ads 
How to grow faster by focusing on lifetime value—not just new customers 📈 
 
Key timestamps to dive straight in: 
[05:44] "Dragon’s Den Success Momentum" 
[07:19] "Growth Beyond Customer Acquisition" 
[11:56] "Embracing Hero Product Strategy" 
[14:01] Driving Repurchases Through Storytelling 
[17:05] Diversify Advertising Beyond Meta 
[23:07] Listen to Ed’s Top Tips! 
 
Full episode notes here: https://ecmp.info/585

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James Gurd is The Digital Juggler, and host of the Inside Commerce Podcast. He has over 20 years’ experience helping B2C and B2B brands deliver eCommerce growth, primarily through tech stack optimisation. From agency and tech selection through to team training and project leadership. 
 
In this WWYD episode, James dives deep into what it really takes to replatform successfully in 2026 — from building the right business case and aligning your leadership team, to navigating Shopify decisions, managing friction, and avoiding expensive mistakes. 
 
If a replatform is on your horizon, this episode is packed with practical advice you won’t want to miss. 
 
Hit PLAY to hear: 
Why replatforming without a business case is a costly mistake 💸 
The real question you must ask before choosing Shopify 
How to map your data flows (and avoid tech stack chaos) 🔄 
The hidden costs most teams miss in their TCO spreadsheet 
How to get C-suite buy-in without triggering internal friction 👀 
The 15–20% rule that could save your launch timeline ⏳ 
 
Key timestamps to dive straight in: 
[06:09] Platform Limitations Driving Transition 
[07:56] Shopify's Market Strength Explained 
[12:40] "Replatforming: Goals, ROI, Consensus" 
[15:37] "Understanding Data Flows in Replatforming" 
[17:42] AI Strategy vs Tactical Adoption 
[22:11] "Effective Team Roles and Accountability" 
[23:21] Listen to James’ Top Tips! 
 
Full episode notes here: https://ecmp.info/584

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Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

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A quick update from Chloe on what’s happening for episode 300 on our sister show Keep Optimising, AND how you can be involved.

Get involved >> https://keepopt.com/300

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Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Amy Knight is the Founder at Must Have Ideas, a UK based eCommerce brands that sells problem solving household products. Must Have Ideas is a bootstrapped business, started with just £3,000 in 2018 that are now on track for £80million in 2026 via their custom in-house website. 
 
In this episode, Amy shares how obsessive cash-flow control, customer-first thinking, and owning their tech stack helped Must Have Ideas scale at speed without outside funding. It’s a candid, practical conversation packed with lessons for eCommerce founders looking to grow sustainably, stay in control, and stand out in a crowded market. 
 
Hit PLAY to hear: 
🚀 How Must Have Ideas scaled from £3k to £80m without outside funding 
💸 The cash-flow discipline that made bootstrapping possible at scale 
🧠 Why building an in-house tech stack unlocked faster growth and better decisions 
❤️ How customer experience became a key acquisition and retention lever 
📦 The real reason they keep fulfilment, marketing, and CX in house 
🌍 What finally made Amy decide it was time to expand beyond the UK 
 
Key timestamps to dive straight in: 
[05:53] Building Trust Drives Customer Loyalty 
[08:19] "Customized Software for eCommerce" 
[12:40] Bootstrapping Success: Key Lessons 
[13:30] "Focused Cash Flow Management" 
[17:33] "Struggles with Space and Facilities" 
[20:10] Listen to Amy’s Top Tips! 
 
Full episode notes here: https://ecmp.info/583

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Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

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Gareth Cummings is the CEO at eDesk, the AI powered customer support helpdesk for eCommerce. Used by eCommerce stores around the world, their client CarParts.com has just been named in USA Today’s list of America’s Best Customer Service 2026. 
In this episode, Gareth explains how eCommerce brands can use customer service, AI, and automation to increase conversion rates, improve retention, and turn support teams into profit-driving growth engines. 
Hit PLAY to hear: 
How faster replies can lift conversion rates by 50–60% ⚡ 
Why 30–40% of customer service queries happen before checkout 🛒 
The real reason 9–5 support is killing your evening and weekend sales 🌙 
How AI can handle half your support tickets without hurting CX 🤖 
Where customer service hides revenue leaks, return drivers, and product issues 🔍 
How top eCommerce brands turn support teams into profit creators, not cost centers 💰 
 
Key timestamps to dive straight in: 
[03:25] "From Customer Service to CTO" 
[07:08] Pre-Sales Engagement Trends Expand 
[12:31] "AI, Automation, and Customer Focus" 
[13:11] Customer Loyalty Flywheel Impact 
[16:28] "Prioritizing Customer Experience Transformation" 
[20:41] "Automating and Enhancing Customer Support" 
[22:40] "Customer Service Empathy Practice" 
[24:19] Listen to Gareth’s Top Tips! 
[29:33] Episode sponsored by eDesk. To learn more, visit eDesk.com 
 
Full episode notes here: https://ecmp.info/582 
 
Episode sponsored by eDesk. To learn more, visit eDesk.com 

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Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy