eCommerce MasterPlan

Faye Whitley is the co-founder and managing director of Beevive creators of The Original Bee Revival Kit, and recent Dragon’s Den stars. Founded in 2018 they’ve sold over £2million of product via their Shopify store and over 350 wholesale customers selling their products in the UK. 
 
In this episode, Faye shares how a simple idea turned into a fast-growing, purpose-led eCommerce brand. We explore how Beevive scaled through community, crowdfunding, and smart channel strategy – while staying true to its mission of helping bees and educating customers. 
 
Hit PLAY to hear: 
🐝 How a single moment saving a bee turned into a £2M eCommerce brand 
🚀 The exact steps Beevive used to grow from idea to multi-channel success 
💡 Why community-led marketing (not ads) drove real traction 
🎯 The smart way they use Kickstarter to fund and launch new products 
🛍️ How wholesale + DTC unlocked faster, more stable growth 
🌱 The simple brand mission that made customers care—and keep buying 
 
Key timestamps to dive straight in: 
[03:53] Saving a struggling bumblebee 
[06:41] Creating eco-friendly bee solutions 
[11:40] Viral video boosted early growth 
[14:02] Giving back through education 
[16:55] Launching through Kickstarter 
[22:45] Preparing for a product launch 
[25:11] Listen to Faye’s Top Tips! 
 
Full episode notes here: https://ecmp.info/592

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Nathan Rothstein is co-founder of Project Repat, who turn your favourite old t-shirts into quilts. Founded in 2012 they now sell via a Shopify site and do $12million a year. 
 
Returning to the podcast a decade after his first appearance, Nathan shares how staying focused on one core product, building trust, and adapting to challenges like COVID and iOS changes have powered their long-term growth – while continuously refining their marketing and operations. 
 
Hit PLAY to hear: 
How they built a $12M eCommerce brand by not launching new products 🚫 
The “triple down” strategy that turned one idea into long-term success 💡 
Why trust is the #1 factor driving conversions (and how to build it fast) 🔐 
The “nice nagging” email strategy that turns procrastinators into customers 📩 
What really happened to their business after Apple’s iOS changes 📉➡️📈 
How Meta’s new algorithm helps small brands find the right customers 🎯 
 
Key timestamps to dive straight in: 
[06:00] "T-Shirts Into Memory Blankets" 
[07:19] "Turning T-Shirts Into Memories" 
[10:48] Remote Team Dynamics. 
[15:40] "T-Shirt Prep & Deadlines" 
[18:30] Women Athletes & Trust Building 
[20:46] Listen to Nathan’s Top Tips! 
 
Full episode notes here: https://ecmp.info/591  

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Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

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Joe Jaques is the CEO at Jaques of London, inventors of croquet, ping pong and chess as we know them, and championing play as the foundation of learning. Founded in 1795 (yes over 200 years ago) Joe is the 8th generation toymaker to lead this family business, winning multiple awards in recent years. Now selling via their Shopify site and Amazon they are on track for £12million this year. 
 
In this episode, Joe shares how he transformed a centuries-old games company into a modern eCommerce brand. He talks about pivoting into educational toys, building a highly data-driven marketing strategy, and navigating the challenges of rapid growth, financial restructuring, and rebuilding the business stronger than before. 
 
Hit PLAY to hear: 
🚀 How an 8th-generation family business reinvented itself as a £12M eCommerce brand 
📊 Why obsessing over your data is the key to surviving rising CAC and scaling profitably 
🧸 The surprising strategy behind pivoting from classic games to educational toys for under-5s 
📦 How running their own warehouse in China gives Jakes of London a huge quality advantage 
💥 The behind-the-scenes story of their COVID boom, debt crisis, and business rebuild 
🤖 How Joe uses AI and data tools to uncover hidden eCommerce growth opportunities 
 
Key timestamps to dive straight in: 
[06:09] "Educational Play for Early Childhood" 
[08:07] In-House Operations and Control 
[13:04] Rooted Values and Solid Growth 
[14:57] "Facing Collapse After Growth" 
[18:11] "Navigating Challenges with Support" 
[22:22] "AI for Data Analysis" 
[24:19] "In-House Creative and Personas" 
[25:47] Listen to Joe’s Top Tips! 
 
Full episode notes here: https://ecmp.info/590

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Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

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Bhavishya Ramchander is the CEO at Reloom, a platform where conscious consumers meet verified, sustainable fashion brands. Founded in 2025 they’ve been featured in Forbes, Business Insider, Vogue Europe and at the Drapers Conscious Fashion Summit, they already have over 20 verified brands on the platform.
In this episode, Vishy shares what today’s fashion consumers really want when it comes to sustainability—and why good intentions alone aren’t translating into purchases. She breaks down the key barriers holding shoppers back, and reveals how brands can turn transparency, data, and circular models into real commercial advantage.
Hit PLAY to hear:
Why shoppers say they want sustainable fashion—but still buy fast fashion 👀
The 2 biggest barriers killing sustainable sales (and how to fix them)
How adding the right data to product pages can boost conversions 📈
Why sustainability should be treated like a product feature—not a marketing message
The resale opportunity most fashion brands are still missing ♻️
How upcoming regulations could become your biggest competitive advantage 🚀

Dive in:
[05:57] "Sustainable Fashion: Price & Trust"
[09:22] "Sustainable Shopping by Values"
[12:25] Sustainability: Asset, Not PR Stunt
[16:47] "Sustainability Data Boosts Conversions"
[17:31] "Resale Market and Circular Design"
[23:40] "Plan Early for Brand Success"
[25:40] Listen to Vishy’s Top Tips!
[29:57] Episode sponsored by Reloom. Visit the Reloom website.

Full episode notes here: https://ecmp.info/589
Episode sponsored by Reloom. Visit the Reloom website.

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Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

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Luke Bream is the Chief Executive and Co-founder at Valentte, sellers of organic skincare and home fragrance. Founded on a market stall in 2011, they now do £25 million via their WooCommerce store and some on Amazon. 
 
In this episode, Luke shares the story behind Valentte’s journey from a small market stall to an 8-figure eCommerce brand, including the pivotal decisions that accelerated their growth. He explains why the team keeps marketing in-house, how they approach scaling paid ads and creative testing, and what founders must change in their leadership to grow a business from millions to $100M and beyond. 
 
Hit PLAY to hear: 
How Luke scaled Valentte from a market stall to £25M in eCommerce revenue 🚀 
The £50k loan + Facebook ads decision that triggered explosive growth 
Why Luke believes most brands should run their ads in-house (not with agencies) 
The creative testing strategy behind ad accounts running thousands of ads 
How Valentte gets 80% of orders from returning customers 🔁 
Why AI changes the game for eCommerce execution — and what it still can’t replace 🤖 
 
Key timestamps to dive straight in: 
[05:48] Breaking Business Growth Limits 
[07:54] "Scaling: A Personal Business Choice" 
[10:36] "Challenges in Scaling Growth" 
[14:31] Reducing Complexity in Manufacturing 
[19:16] In-House Creative: Key to Ads 
[20:17] "Ad Strategy Requires Scale" 
[23:34] "Embracing Iteration and Letting Go" 
[26:45] Listen to Luke’s Top Tips! 
 
Full episode notes here: https://ecmp.info/588

---
Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

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