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Unbox the Inbox | Email Marketing for Online & Offline Businesses

Gary Redmond
Unbox the Inbox | Email Marketing for Online & Offline Businesses
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  • The Final Episode: I'm Switching Channels
    Send us a textAfter months of reflection, I've decided to end the Unbox the Inbox podcast and shift to a weekly newsletter format that better aligns with my current business direction and personal values.• Started this podcast to help others grow subscription box businesses based on my experience with BusterBox• Noticed significant industry headwinds making it harder for clients to justify coaching costs• Attempted to pivot toward helping coaches grow their businesses but felt inauthentic• Realized after stepping back from BusterBox that I missed building with my friends rather than going solo• Recommitting to building BusterBox's new venture, Top Dog Prizes, with my business partners• Launching "Don't Follow Me" newsletter for slower, deeper, quieter weekly communication• Newsletter will share real-time lessons and ideas as I return to building rather than just talking about business• No content calendar or performative content—just authentic weekly emailsIf you'd like to continue receiving insights from me, please sign up for my weekly newsletter "Don't Follow Me" using the link in this episode's description.https://dontfollowme.beehiiv.com/ Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter
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  • What Happens When You Fall Out of Love With Your Business
    Send us a textWe rarely talk about those moments when the business you've built with passion suddenly feels heavy and disconnected. That's exactly where I found myself recently - not quite burnt out, but definitely feeling a sense of "meh" that I couldn't shake.Have you ever built something that once lit you up, only to hit a stretch where you feel completely numb to it? In this raw and unplanned episode, I'm sharing my current struggle with feeling disconnected from my coaching business.After returning from vacation, I've been questioning everything - my approach, my content, and whether I want to continue doing things the way I've been doing them.For me, the realization was that I'd drifted from alignment. Despite teaching others to build businesses without constant hustling, I found myself resorting to Instagram DMs and sales calls during a slow period - the exact tactics I'd moved away from.But here's what I'm discovering: sometimes we don't need a dramatic pivot or to push through. Sometimes, what we need most is to slow down enough to soften and reconnect with what matters.If you're feeling lost in your business right now, I want to remind you that you're not broken or failing - you're evolving. And evolution requires stillness before strategy. Maybe the business you truly want is still waiting to be built, and maybe today isn't the day to build it.Let's make it okay to talk about these moments of disconnection too. They're not just normal; they're necessary for growth.Reach out to me at [email protected] if this resonated with you. I'd love to hear your story of reconnection. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter
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  • Why More Sales Calls Won't Scale Your Coaching Business
    Send us a textJOIN FREE COMMUNITY & COURSE HERE 👇http://skool.com/scalable-coaches-6865/Are you trapped in the coaching hustle cycle? That feeling where every new client brings both excitement and dread as your calendar fills up with more sales calls, DM sessions, and delivery obligations?This episode shatters the myth that's keeping talented coaches stuck at 5-20K months while burning themselves out completely. Gary explains why "more effort" is not the answer to sustainable growth, and breaks down a transformative framework that allows coaches to scale without sacrificing their freedom.At the heart of this approach is a complete reimagining of your business model through three critical elements.First, restructuring your offers away from time-intensive one-to-one work toward leveraged approaches like memberships and cohorts.Second, shifting from exhausting outbound tactics to magnetic inbound strategies that attract ideal clients through content and email rather than endless sales calls. Finally, creating delivery mechanisms that work without your constant attention.The distinction between achievement entrepreneurship (building to exit) versus lifestyle entrepreneurship (building for freedom now) puts everything into perspective.By optimizing for both profit and time from the beginning, coaches can create sustainable businesses that fund their desired lifestyle without the common burnout cycle.Ready to stop pushing harder and start scaling smarter? This episode provides the exact blueprint needed to break through income plateaus without sacrificing your wellbeing in the process.Whether you're feeling the early signs of burnout or completely overwhelmed by your current business model, these strategies will help you reclaim control and build a coaching business that serves your life, rather than consuming it.JOIN FREE COMMUNITY & COURSE HERE 👇http://skool.com/scalable-coaches-6865/ Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter
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  • How To Charge What You're Worth (Not What You're Used To)
    Send us a textHave you ever wondered what's really holding back your income as an entrepreneur? In a moment of raw honesty, I share my recent breakthrough—landing a high five-figure monthly retainer that shattered my previous pricing ceiling.For years, my fees were anchored to what I thought subscription box founders could afford—a modest $1,750 for my top-tier offering. This wasn't about my value; it was about my "financial thermostat" being set to match my client base.Everything changed when I began working with an automotive business and had to completely recalibrate my approach to pricing. Rather than basing my fee on time or arbitrary hourly rates, I calculated the tangible value I could deliver: additional vehicle sales per month. By positioning my services in relation to just two car sales monthly, my unprecedented fee suddenly appeared as a bargain compared to the potential returns.The epiphany wasn't just about charging more—it was about creating an offer with commensurate value. I developed a high-touch service where I took responsibility not just for strategy but implementation.This experience revealed something profound about entrepreneurship: what's often holding us back isn't our capabilities but the limitations between our ears. As I've discovered through therapy and mindset work this year, once you've mastered the tactics of your industry, further growth depends on addressing those invisible barriers. What would happen if you priced your next offer from your future, seven-figure self rather than your past habits? Your financial ceiling might be more flexible than you think.Ready to break through your own pricing barriers? Join our community through the link in the show notes and learn how to price based on possibility, not precedent.http://skool.com/scalable-coaches-6865 Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter
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  • Stop Fighting Yourself: The Unexpected Power of Alignment
    Send us a textEver find yourself repeatedly avoiding certain business tasks, despite knowing they're "effective"? That resistance might be telling you something crucial about alignment.In this deeply personal episode, I open up about my recent therapy journey and how it's transformed my understanding of business resistance. After shifting from coaching subscription box founders to working with online entrepreneurs, I found myself dreading the "proven" tactics of LinkedIn outreach and sales calls. This dread wasn't laziness—it was a misalignment with my authentic approach and energy.Drawing from business leader Scott Alford's teachings on alignment, I explore how entrepreneurs often push through resistance, mistaking it for a mindset issue when it's actually a compass pointing toward what truly works for us. I share the moment I realized the hypocrisy of using high-pressure sales tactics to sell a program about non-pushy email marketing, and how this clarity helped me reframe my entire approach.The most profound insight? Sustainable business isn't just about doing the work—it's about choosing work that energizes rather than depletes you. I outline my shift toward genuine connections, value-first engagements, and nurturing relationships through email and community building—methods that honor my strengths while still achieving business goals.This episode offers a gentle reframe for entrepreneurs feeling stuck: perhaps you're not broken or undisciplined—you're simply bumping up against methods that don't match your energy anymore. If business has felt heavy lately, I invite you to consider what alignment might look like for you. Your resistance might be your greatest teacher.Has this resonated with you? I'd love to hear your thoughts—reach out directly at [email protected] and let me know if you'd like more episodes exploring the inner game of entrepreneurship. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter
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Sobre Unbox the Inbox | Email Marketing for Online & Offline Businesses

Gary Redmond founded his Subscription Box business BusterBox.com in 2016 with no prior business experience (and no money). After failing for many years, he eventually grew it to over $11 Million in total sales, learning exactly what it's like trying to grow a business on limited resources.This led Gary to try and master the super-powerful and free (but often underappreciated) marketing channel which is email marketing.Everything you hear on the show is proven, and Gary shares these battle-tested growth hacking strategies so you can implement them in your business right away to make more money. If you're a beginner, you will get a grounding in the fundamentals of email marketing and how to apply it to get your business off the ground.For more advanced folks, we'll dive deep into cool and clever hacks you can use to optimise and automate the most critical areas of your business.This podcast is for entrepreneurs & business owners who want to learn how to use the power of email marketing to acquire, retain and upsell to their customers on autopilot. Gary will also do his best to entertain and inspire you to create the business and the life of your dreams through your online business.Topics covered include email marketing, e-commerce, consultant, coach, expert, entrepreneurship, automation, productivity, subscription boxes, advertising & business.
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