Another favourite from our Season 12 Archives.This week it’s our annual Bookmarks episode.I read a lot of books to research Under The Influence. But every season, there isn’t enough room to include all the great stories I find.So this episode is dedicated to those stories that didn’t fit into our regular episodes. But are so good, they are worth telling. We’ll tell an amazing story about the book Goodnight Moon. We’ll tell you why David Bowie seemed to have two different-coloured eyes. We’ll talk about why inspiration is 90% perspiration and the inside story of the historic music score from the movie Jaws. Hosted on Acast. See acast.com/privacy for more information.
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Hitting The Road With Marketing Mobiles
From our Season 12 Archives... another favourite.You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on their roofs. This week on Under The Influence, we look at the wild and wacky world of marketing mobiles. They’ve actually been around for over 100 years. We’ll crack open the story behind the Planters Peanut Nutmobiles. We’ll take to the skies to tell you an amazing story behind the famous Goodyear blimps. And we’ll tell the story of the famous Oscar Meyer Wienermobiles. Hosted on Acast. See acast.com/privacy for more information.
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Johnny Wants The Jet: The Loopy World of Loop Holes
There are some very interesting loopholes in the world of marketing.Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages.A loophole can help a company overcome barriers in the marketplace. Sometimes, the way a product is marketed can give customers a loophole they can take advantage of.And sometimes a 20-year-old kid can spot a loophole that panics a giant corporation. Hosted on Acast. See acast.com/privacy for more information.
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27:40
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Touch The Pickle: Marketing Gender Equality
If you searched the question:“What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins.But that’s incorrect. Martina Navratilova has 9. This week, we look at remarkable ideas that promote gender equality. Including an idea called Correct the Internet.com And one that challenged menstruation taboos with a program called “Touch the pickle.” Hosted on Acast. See acast.com/privacy for more information.
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Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reunion
The Beatlology Interviews (Season 2, Episode 1)What if John Lennon had never died in 1980. What if George Harrison was still with us? What would it have taken to convince the Beatles to give one more major concert? In “Reunion: A Rock ’N Roll Fairy Tale” author Gary Burr tackles all those questions in a very entertaining novel. By the way, Gary has also played on nine Ringo Starr albums. He’s got some great inside stories. Hosted on Acast. See acast.com/privacy for more information.
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
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