The Effective CMO: e.l.f Beauty's Kory Marchisotto
E.l.f Beauty has seen 25 consecutive quarters of sales growth and market share gains. CMO Kory Marchisotto joins to discuss how marketing has played an outsized role in e.l.f's growth. Hosted by WARC's Anna Hamill.
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30:37
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30:37
Retail media’s creative conundrum
Retail media’s questionable creativity credentials may be holding it back from securing a greater share of brand marketing budgets. Commentators Andrew Lipsman, Colin Lewis and Kiri Masters joined WARC at Cannes Lions to explore how the industry can respond.
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21:04
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21:04
The Effective CMO: Suncorp's Mim Haysom
Aussie insurance giant Suncorp knows a thing or two about resiliency: both as a 120+ year brand, and through helping its customers in the toughest of times. Mim Haysom, EGM - Brand & Marketing, joins WARC's Rica Facundo to discuss what effectiveness means to Suncorp.
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23:40
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23:40
Unilever's marketing refresh and the rise of B2B creators
It's a Contagious takeover episode! Unilever's Esi Eggleston Bracey talks about the company's marketing refresh, and TikTok star Eugene Healey (eugbrandstrat) discusses why brands want to turn up in culture with Contagious's Adam Richmond.
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35:46
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35:46
The Effective CMO: Instacart's Laura Jones
Instacart grew from a tiny start-up in 2012 to 82.3 million grocery orders in Q1 2025. CMO Laura Jones joins the pod to share how marketing played an important role in that growth. Hosted by Ann Marie Kerwin, Americas Editor, WARC Strategy.
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
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