6 Figure Creative

This is Episode #400 of the 6 Figure Creative Podcast.

And it's my last one for a while.

It's been an incredible 400 episodes and it’s helped to build the business to what it is today.

But what got us here won't get us there.

The podcast has been great for people to find us through ads, get sucked into the show, listen to a bunch of episodes, and eventually become clients.

But there's no built-in discoverability.

So we're diversifying and going big this year on YouTube and organic social among other things.

My whole team is flying into Nashville this week to plan it out.

And I don't know exactly when we'll launch or what it'll look like yet…

The podcast feed may light up from time to time with new stuff…But this is the final episode for a while.

For full show notes, visit https://6figurecreative.com/400

Are there cases where paid ads DON’T work for freelancers

Yes, and I cover them on this week’s podcast episode.

If you’re in one of these industries, ads might be a waste of money.

If you’re NOT in one of these industries, you then what’s your excuse?

There really shouldn’t be any reasons not to make them work, unless you just don’t want more clients.

You could realistically go from someone seeing your ad to paying you money the same day (or at least within a week or so).

For full show notes, visit https://6figurecreative.com/399

If you’re a freelancer and you’re NOT running paid ads, chances are you fall into one of two types:

Type 1: Never tried paid ads because they were too intimidated, too overwhelmed, or convinced they won't work.

Type 2: Tried ads and for whatever reason, they didn’t work

Most freelancers don't even know they're doing it wrong.

Common scenario:

You spent $100 on ads.

Nothing happens.

You shrug and say, "paid ads don't work for me."

But you have no idea WHICH part didn't work.

Was it your hook? Your offer? Your landing page? Your inquiry form? Your sales process?

All of the above?

But most freelancers won’t take the time to figure out what went wrong.

They just know "it didn't work."

That's like saying "my car doesn't work" without knowing if it's the battery, the engine, or if you just forgot to put gas in it.

If you're Type 1, this episode could save you from wasting thousands.

If you're Type 2, this episode will show you exactly what went wrong.

For full show notes, visit https://6figurecreative.com/398

The #1 fear that freelancers have with paid ads?

They’re terrified of lighting money on fire and never getting it back.

I get it. It feels like a gamble that may not actually get you clients.

And if this is you, I’ve got a challenge for you that I hope will change your mind.

It’s called the $500 ad budget challenge.

I want to prove to you that it’s possible to turn $500 into $5k or more with paid ads, if you do it the right way.

If you’re ready to keep an open mind, listen to this week’s podcast episode where I’ll cover:

The 3 prerequisites to running paid ads (if you have all 3 of these, you’re in a good position)

Our “smart testing process” to squeeze all the juice out of a $500 budget


Real stories of clients who have gotten $5k, $15k, $25k clients from less than $500 in ad spend

How to get us to pay for your first $500 in ads

For full show notes, visit https://6figurecreative.com/397

It’s January. You know what that means?

Well, it might be “panic about how slow the holidays were” time.

But for smart freelancers? It’s the start of our favorite season: cheap AF ads.

The holidays are insanely expensive and competitive for paid ads.

Black Friday, Christmas, end of year deals - it’s a marketing free-for-all that drives up costs and makes it nearly impossible to be heard.

The beginning of the year is the complete opposite. The noise has died down and in its place is a golden opportunity for freelancers.

With fewer businesses competing for attention, the cost to reach your ideal clients plummets, making it easier than ever to generate leads and clients for your business.

You know this, but in the back of your head you have this fear….

“If I run ads, won’t it cheapen my image or damage my brand?”

This is one of the top toxic beliefs that freelancers have, and today I want to call it out and address it.

Here’s why…

We just brought a new client into our coaching program and he’s making half a million dollars a year as a freelancer.

He still has capacity for clients - but this was one of the hardest closes I’ve ever had.

Not because he didn’t trust us. Not because he couldn’t afford it.

But because he was concerned that paid ads would damage his brand.

Reality check: Ads do not hurt strong brands. Bad messaging hurts brands.

This episode takes a deep dive into How to Promote Yourself Without Destroying Your Premium Brand.

Because if:

Rolex can spend $100 million per year advertising their watches…

Birkin bags sell for $300,000 and have a six-year wait list but Hermès still runs paid ads…

What makes YOUR freelance business so special?

The answer: it’s not. And you can absolutely run paid ads in a way that actually grows your brand reputation.

There’s a specific reason I’m bringing this up now…

Next week, we’re offering something special to a handful of freelancers.

And it MIGHT have something to do with us giving you $500 to spend on ads, so you can test completely risk free and find a profitable strategy without spending a dime of your own money on ads.

You’ll get more info about that soon, but for now listen to this episode.

For full show notes, visit https://6figurecreative.com/396