How Panasonic TOUGHBOOK tackled the social selling skills gap
78% of businesses that use social selling outperform those who don’t. (LinkedIn)The key is making it part of your team’s everyday mindset.Panasonic TOUGHBOOK launched their social selling pilot with their Key Account Managers to measure what happens when they’re given the right skills, tools, and training to connect on social media.Alexandra Edwards from Tribal Impact will interview Birgit Raes, Sales Enablement Specialist at Panasonic TOUGHBOOK, to discuss the successes and challenges of their pilot program. You’ll learn:Why empowering employees to create authentic content is key to humanising your brand.How the Japanese concept of Ikigai integrates into Panasonic TOUGHBOOK’s social selling strategy.Real results from a pilot social selling program. Learnings for implementing and scaling your program beyond the pilot. This session is a must for anyone early in their social selling journey.
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Demonstrating B2B marketing success in a post-attribution world with Dana DiTomaso from Kick Point
The B2B marketing landscape is evolving, and traditional attribution models are struggling to keep up. Join us for an exclusive live interview with Tribal Impact's Justyna Brownbridge and Kick Point's Dana DiTomaso, a leading expert in B2B marketing analytics, as we explore the challenges of measuring impact in a post-attribution world.We’ll explore the following:The limitations of traditional attribution in modern B2B marketingHow to track success when buyers engage across multiple channelsThe role of organic social and how to prove its value Actionable strategies for refining your tracking approach
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How to build your employer brand from the inside out
Your employer brand isn’t what you say - it’s what your employees say about you. When done right, employee advocacy can transform your employer brand, build trust, and attract top talent globally.Join Tribal Impact's Sarah Goodall and Alex Her, in this LinkedIn Live as we uncover:Why employee advocacy is the backbone of employer brandingHow to empower employees to become authentic brand ambassadorsThe role of marketing, communications, and HR How to scale employer branding globally while keeping it relevant locallyWhat metrics to focus on when measuring the impact of advocacy
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Why marketing should be involved in your social selling program
When sales and marketing aren’t aligned on social media, you’re not just missing engagement, you’re leaving serious revenue on the table.According to LinkedIn’s Deep Sales Report 2024, sellers who build relationships and use data-driven insights are nearly 2x more likely to exceed targets. But too often, marketing generates leads that sales can’t act on, while sales chase deals that marketing isn’t supporting.Join Tribal Impact's Sarah Goodall and Felipe Torres in this LinkedIn Live as we uncover:The real cost of misaligned sales & marketing on social media.How leading B2B brands are turning social engagement into pipeline and revenue.Practical steps to improve collaboration, prioritisation & shared accountability.How to measure success: Leading vs. lagging indicators for social selling.The role of LinkedIn Sales Navigator, data & AI in bridging the gap.
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Connecting the dots between social media and sales with Sally Jacobs from Qlik
Join Tribal Impact’s Sarah Goodall and Sally Jacobs, Senior Director of Social Media and Advocacy at Qlik, as they explore the critical role of connecting the dots between sales, marketing, and leadership teams to drive business impact through social media.We’ll be covering:The impact of leadership social media presence on talent and revenue. Using social media as a strategic tool to bridge siloed advocacy programs, transforming employee engagement and driving company success.Key strategies to foster cross-department collaboration, leverage social platforms to empower employees, generate leads, and boost brand visibility.
Sobre B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes. Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives. Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
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