075 - Driving Evidence-Based Care: A Conversation with Dr. Ryan Seaman
Dr. Lona sits down with Dr. Ryan Seaman, President of the Australian Spinal Research Foundation (ASRF), to discuss how giving back to the profession through leadership, research, and funding can transform not only chiropractic but your own growth as a practitioner. They explore the importance of clinically relevant research, how AI and technology are making data analysis faster and more cost-effective, and why every chiropractor contributing just a small daily amount could fuel breakthroughs for decades to come. This episode is a reminder that meaningful change starts with individuals choosing to step up and invest their time, skills, and resources to ensure the future of chiropractic stays strong and evidence-based.Key Highlights00:40 – Dr. Ryan shares his journey from civil engineering to chiropractic and giving nearly two decades of service to advancing the profession.02:15 – The value of leadership and personal growth gained from volunteering in professional organizations.03:10 – ASRF’s mission to fund clinically applicable, robust research to strengthen chiropractic’s scope and influence.04:54 – Long-term vision of establishing an international research facility dedicated to spinal research.06:43 – The foundation’s history and its role in uniting chiropractors to fund research since 1977.07:21 – Rising importance of pediatric research to protect and expand practice freedoms.09:56 – AI’s growing role in speeding up data analysis and shaping the future of chiropractic research.12:23 – How collective membership support could exponentially increase funding and impact globally.13:42 – The value of chiropractic education and coaching, which repays itself multiple times over in practice success.15:13 – How donating and supporting research can also strengthen personal and professional certainty in care recommendations.19:23 - Success Partner, Vanessa Lewis from Investorus sits down with Dr. Bobby to explain how their one-stop financial strategy firm helps chiropractors build real wealth. With services like money coaching, lending advice, property investment, and financial planning, they simplify the process through one dedicated strategist. Learn how you can save money, eliminate bad debt, and grow high-return portfolios without sacrificing time from your practice. Resources MentionedFor more information about Investorus please visit: www.investorus.com.auTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/
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074 - Serve More, Stress Less: Building a Data-Driven Practice with Dr. Eric DiMartino
Most practices fail to grow not because they lack passion, but because they’re missing the right data. Dr. Lona is joined by Dr. Eric DeMartino to explore how tracking key metrics transforms how you serve patients, lead your team, and grow sustainably.Together, they break down the patient journey—from first call to long-term retention—and show how understanding where people drop off helps you stop guessing and start improving. Whether you’re solo or scaling, this episode gives you the mindset and tools to turn your vision into measurable success.Key Highlights02:22 – Why tracking metrics matters for identifying strengths and weaknesses in a business.04:10 – Breaking down the full client journey, from first contact to long-term commitment.06:51 – How surface-level stats can create false assumptions about where people drop off.08:33 – What mid-care drop-offs reveal about communication gaps and missed expectations.09:57 – Using objective data to guide conversations and remove emotion from team management.11:34 – The importance of tracking show rates and stick rates, not just initial appointments.13:30 – Setting clear benchmarks and understanding what good conversion actually looks like.14:58 – A real-world example where missing one metric led to stalled growth despite strong conversions.16:59 – Simple first steps to start collecting meaningful data, even without complex tools.19:28 – Reframing metrics as a way to improve service and impact, not just chase numbers.20:44 - Success Partner, Dr. Erik Kowalke, founder and CEO of SKED joins Dr. Chris to discuss how technology is transforming chiropractic care. Dr. Erik shares how SKED simplifies patient communication, reduces missed appointments, and helps practices increase their impact. Tune in to learn how SKED’s innovative solutions can streamline your operations and help spread the power of chiropractic further than ever before. Resources MentionedFor more information about SKED please visit: https://sked.life/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/
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073 - How Dr. Oz’s Team Kept the Business Thriving While He Was Away
What happens when life throws a curveball taking you out of your practice, but your business depends on you? Dr. Oz shares how his practice not only survived but thrived during a personal crisis when he had to step away for weeks. Together with Dr. Lona, they unpack the hidden power of building a strong, well-trained team that can hold the fort when you’re not there. You’ll walk away inspired to invest in systems, define roles, and hire slow so your business stays resilient, no matter what life brings.Key Highlights02:05 – A personal story of navigating family upheaval alongside running a business.04:42 – The role of team strength in determining a business’s ability to handle an owner’s absence.06:27 – The journey and challenges involved in assembling and developing a high-performing team.08:06 – Early-stage hires and the impact of the right CA on daily practice flow.08:57 – The realities behind associate doctor relationships and why many struggle or fail.11:17 – The importance of systems that allow practices to function smoothly during emergencies.12:19 – Qualities like heart and commitment as foundations for team success over time.14:35 – The use of assessment tools like PDP testing to match people to the right roles.17:59 – A shift in mindset around seeing the team as more than staff—as essential partners.21:55 – The lasting value of investing in systems and training before they’re urgently needed.24:43 - Dr. Chris is joined by Success Partner, Dr. Jeff Langmaid of The Smart Chiropractor to discuss Patient Pilot, a reactivation tool designed to bring past patients back into care. The system sends short, personalized emails that match the voice of the practice, tracks engagement in real time, and builds smart recall lists for more efficient outreach. Discover why reactivation should be a core focus for any growth-minded chiropractor. Resources MentionedFor more information about The Smart Chiropractor please visit: https://thesmartchiropractor.com/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/
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072 - Why Your Day One Exam Matters More Than You Think
Join Dr. Lona and Dr. Bobby as they break down why the Day One examination is more than just clinical steps. It’s the moment you start building trust, demonstrating certainty, and creating a clear pathway for your patient to say yes. They reveal how slowing down, narrating findings, and using intentional touch can shift someone from uncertain to committed—sometimes before they even see their scans. You’ll hear how to use the exam to uncover “clues,” build curiosity, and lay the groundwork for a high-converting Day Two conversation.If your Day Two results feel hit or miss, it’s probably what you missed on Day One. This conversation shows you how to fix that.Key Highlights02:02 – Conversations during breaks and hallway moments often deliver the biggest takeaways.03:57 – A great Day One lays the foundation for a successful Day Two—don’t skip steps.05:31 – The hands-on exam can make or break the trust-building process—slow down and be intentional.06:54 – Don’t just collect data—communicate what you’re seeing and help patients understand.08:39 – Speak findings out loud to build curiosity, not fear, using live feedback during exams.10:20 – Build momentum with “dot collecting” before connecting the picture at the end of Day One.13:43 – The structure of your exam matters—each test builds value for the next.20:56 – Pre-framing Day Two and even costs on Day One leads to stronger Day Two conversions.24:06 – Authenticity, touch, structure, and honesty all build the trust needed for transformation.25:44 - Dr. Pete interviews Glen David of Davlen Design, a Success Partner known for transforming chiropractic clinics through optimized space and workflow. Glen shares how their family-run company has helped over 6,500 practices improve function, efficiency, and revenue. From designing new offices to reworking existing spaces, they help chiropractors reduce waste, boost productivity, and increase capacity—without expanding square footage. With deep experience and chiropractic-specific systems, Davlen Designs makes it easier for teams to serve more patients, save time, and grow sustainably.Resources MentionedFor more information about Davlen Design please visit: https://www.davlendesign.com/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/
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071 - The Secret to Conversion Mastery: It Starts Before Day 2
Most people think Day 2 is where the magic happens but what if the real win happens earlier?Join us in this discussion on conversion mastery by diving deep into the often-overlooked Day 1 visit. You’ll hear why connection trumps scripting, how to uncover hidden objections early, and the subtle cues that set the tone for trust and long-term commitment. With practical tips and mindset shifts, this conversation unpacks how to build a Day 1 process that feels authentic and leads naturally to yes.Whether you're onboarding associates or refining your own approach, this episode gives you the clarity and tools to turn Day 1 into your most effective conversion strategy.Key Highlights01:04 – Lona shares RV mishaps and family time before jumping into the topic of conversion mastery.03:37 – Dr. Bobby explains that most people undervalue Day 1—but it’s actually where Day 2 is “won.”05:33 – Lona emphasizes authentic connection over agenda. Day 1 must be about listening and learning who they are.07:56 – They explain how trust builds at the speed of connection—through eye contact, tone, body language, and curiosity.10:58 – Using AI to free up connection: Bobby shares how not taking notes lets him truly be present with patients.11:57 – Discovery means being curious. Tone and facial expressions matter when asking questions—don’t gloss over symptoms.14:52 – If you’re unsure who’s going to convert by Day 2, you likely didn’t do Day 1 well enough. Handle obstacles early.18:14 – Dr. Bobby shows how to draw out objections on Day 1 (like money, spouse input, or time) and resolve them upstream.20:04 – The exam is your communication bridge. A well-done, visual, simple exam can nearly convert someone on the spot.24:30 – Ninja tip: Use “priming” at the end of Day 1 to set expectations for care plans and minimize Day 2 objections.28:19 - Dr. Chris sits down with Dr. Aaron Morris from Success Partner, Syntropy, to explore how their work is helping chiropractors elevate their adjusting skills. Learn how Syntropy seminars are transforming both new grads and seasoned practitioners by building confidence, preventing burnout, and driving better patient outcomes. Dr. Aaron shares they support continuous skill development which isn't optional for chiropractors who want to serve at the highest level. Resources MentionedFor more information about Syntropy please visit: https://www.syntropychirotraining.com/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastFollow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovyLearn what it takes to be Remarkable!: https://theremarkablepractice.com/
Sobre Build Your Remarkable Practice for Chiropractors
Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook.
Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story.
Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts.
Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!
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